Replying to @MrBeast
Yo! Love to chat. DM me your contact info (I rarely use personal Twitter and have no followers so I’ll see it right away) 🤘
Mike Cessario
101 posts
Mike Cessario
@Cessario
Founder & CEO at @LiquidDeath
- Replying to @sir @sampullara and 3 othersBest of luck to you. End of the day, talk is cheap. Someone either builds a billion dollar beverage brand or they don’t. Maybe we will become just like a failed hat co from 20 years ago. Maybe your digital water biz will become like 100’s of failed tech co’s from 20 years ago.
- @SallyHogshead You are one of my advertising heroes. Thought you might dig our new healthy startup venture: Liquid Death Spring Water. igg.me/at/liquiddeath
- We just launched a fun little campaign today for the family farmers @OrganicValley. Peep the video, bro. youtu.be/ewBG_jmMI40 #SaveTheBros
- Replying to @sir @sampullara and 3 othersYou don’t seem to have a strong understanding of brand or how to value brand. But few do. The most valuable companies are brand driven: Red Bull, Monster, Nike. We are #3 bev brand globally on social & 350+ have gotten LD tattoos for life. That’s brand. Flow is not a brand.
- Replying to @philwinkle @PE_Feeds and @LiquidDeathFor sure. Just asking new questions to help you better understand the bigger picture. How a brand “orients in your mind” is the entire essence of brand equity.
- @sarahboseley Thought this might interest you. We are the first fun irreverent water brand to take a swing at big soda and energy drinks. And we're trying to get funded on Indie GoGo: igg.me/at/liquiddeath
- Replying to @StevenGrasse@StevenGrasse Truth. But it's funny how many entrepreneurs still make stupid corporate decisions as soon there's money on the line.
- @burgermike Got some internet culture news that you might dig. Just launched the first healthy water brand that isn't designed for yoga moms. And it's called Liquid Death. Because water is fucking deadly. igg.me/at/liquiddeath
- Replying to @guhlo @JasonStarr and @drinkpoppiIt's worth it for a small brand if they can make one of the most memorable spots in the game. The bar for entertaining is so high in Super Bowl. Celebs etc. If you spend $6M and no one remembers your spot because there were so many better ones, then the small brand loses
- Replying to @philwinkle @PE_Feeds and @LiquidDeathDo epic Nike ads make people run out to go buy shoes? And if Nike ran a Superbowl commercial featuring Tiger Woods, is the ad a massive waste on the 200M americans who aren’t golfers?
- How cool are these? juxtapoz.com/erotica/adult-… Adult movie posters from the 70s when porn was only screened in theaters.
- Replying to @busines_sideas and @elonmuskNot interested, thank you.
- Help end the #BroCrisis and vote for Organic Fuel as the week's best ad. Or don't. adweek.it/1zsqZn2 #Top5OrganicFuel
