This is David Goggins.
He changed himself from David to GOGGINS.
He is a multimillionaire, a Navy Seal veteran, & the toughest man on the planet.
8 clips from Goggins that will shake you up:
Did you know a Grande is cheaper than a Venti?
Yet people often spend more on a Venti.
They use ‘Pricing psychology’ to get more money out of your pocket.
Here's how other brands do the same to you:
World War 1 could've been avoided
If a car didn't take a wrong turn
John F. Kennedy would've survived assassination
If he didn't play a sport in childhood
It all happened because of
THE BUTTERFLY EFFECT
Let's understand what that is:
Do what you hate
You hate it for a reason & that reason is
You don't know how to do that thing. So learn it & master it until you love it.
Smart people do what they love. Wise people do what's needed.
Gain an edge over others
Your mind forces you to sleep for one more hr while you try to wake up early
Your mind is scared to start that business
You are not alone. Many go through the same thing & quit.
Since everybody quits at this point
You don't.
Make it to your advantage
As I said in the hook,
"David changed himself into Goggins"
David = Weak person inside you
Goggins = Tough person inside you
It's your duty not to let that weak person win & make you numb
Do what others are not doing
Everybody is scared to quit their job
You don't go to it
Everybody is scared to quit school
You quit it
Everybody thinks you can't make millions/yr working 4 hrs a day
You show them how to do it
I'm almost doing all these things
You make some money & try to get that watch & car
While your family is struggling to pay the bills
Don't be that man. Be the man who buys luxury after providing a luxury lifestyle to his loved ones.
Man is a provider. His job is to provide.
This is Jocko Willink.
A decorated Navy SEAL commander who turns battlefield lessons into leadership wisdom.
From combat to corporate boardrooms, his insights cut through challenges.
8 clips from Jocko that will shake you up:
Take the souls of your haters
Meaning: Do things people think you are incapable of doing
And do it way better than anybody can think to do it
Their minds should go bonkers to see the unthinkable
Get rid of your phone addiction
It has become the biggest distraction in the world
Yes, it can be a blessing only if you use it the right way
Keep it away when you work
Keep it away when you go to bed
Keep it away when you are talking to someone
Do not overindulge in it
1. Price Anchoring
Brands like Apple place high-end models next to mid-tier options, making the latter seem like a steal.
The iPhone Pro Max makes the iPhone 15 seem like a bargain.
This legendary video of Steve Jobs never gets old
It’s a perfect example of price anchoring:
Embrace the pain
I'm not saying you should break your feet or legs
Learning a new skill is a pain
Waking up early & working out is a pain
Starting a business is a pain
Setting up a new habit is a pain
Do not run away from it. Embrace it.
It will make you grow as a human