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Dylan Ander | CRO & SplitTesting
13.9K posts
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Dylan Ander | CRO & SplitTesting
@DylanAnder
12+ years in marketing, 3 exits, $5B+ optimized. Founder of @heatmapme. Author: billiondollarwebsites.com | 🦞Claw-pilled
New York, NY
dylanander.com
Joined August 2021
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    Dylan Ander | CRO & SplitTesting
    @DylanAnder
    Nov 4, 2025
    📚MY BOOK “BILLION DOLLAR WEBSITES” IS OUT! 📚 10+ years of CRO experience in one book. - $5 billion in online revenue. - Starting & exiting 2 ecom brands. - 12 years in marketing. This will be the highest ROI of your whole year: 👇🧵
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    244K
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    Dylan Ander | CRO & SplitTesting
    @DylanAnder
    Feb 8, 2022
    My supplement brand converted over 7% this month and I wanted to share some secret sauce. Yes, that’s 7% SITEWIDE! Over 1,200 purchases in this screenshot. This is January 2022, . There’s 5 major hacks that do 80% of the heavy lifting: // Crazy 🧵 right here //
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    Dylan Ander | CRO & SplitTesting
    @DylanAnder
    Mar 20, 2022
    I’ve generated over $300m in Ecom sales 💰 and ran over 800 split tests. There are 5 split tests that require NO CUSTOM CODE that always increase conversion rate (well, 95% of the time). Do them ASAP. Here’s a client I 3x’d conversion rate in 90 days. // stupid free value 🧵//
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    Dylan Ander | CRO & SplitTesting
    @DylanAnder
    Oct 22, 2025
    My wife saw me break down crying after I held my book for the first time😭 To me, books are holy. Genuinely divine. Someone dedicating thousands of hours and their life experience is a labor of love. I have over 150 books in my house. My wife has like 300. I've read exactly 142
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    54K
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    Dylan Ander | CRO & SplitTesting
    @DylanAnder
    Jul 6, 2022
    As a CRO agency, our clients spend ~$500k/mo on TikTok ads. For some clients, we optimize their TikTok traffic differently than their FB/Google traffic (with enough volume). Here are 5 EASY ways to improve your ROAS (via conversion rate) with tiktok ads // CRO & TIKTOK 🧵 //
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    Dylan Ander | CRO & SplitTesting
    @DylanAnder
    May 3, 2022
    I added $200,000 in PROFIT in 20 minutes with my graphic designer. Best part? ZERO cost of goods. All profit. I used the “Power of Free” by offering things that are 100% free to me, but high value to my customers. // killer CRO 🧵 //
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    Dylan Ander | CRO & SplitTesting
    @DylanAnder
    May 10, 2022
    I changed ONE WORD on a website that will generate over $700,000 in new revenue. Don’t hate me for this… cause I’m sharing it with you right now 😉 Better yet, I’ll share WHY and HOW I made this test. // high-value CRO 🧵//
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    Dylan Ander | CRO & SplitTesting
    @DylanAnder
    Jul 6, 2023
    WE ARE LIVE!!! I BUILT THE FIRST HEATMAP THAT TRACKS REVENUE ON EVERY ELEMENT ON YOUR SITE & AI ANALYSIS. Heatmaps show where users click… not REVENUE. Clicks dont pay bills… revenue does. This was f*cking hard to build. HEATMAP.COM IS NOW LIVE! Read Along...
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    136K
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    Dylan Ander | CRO & SplitTesting
    @DylanAnder
    Jul 4, 2023
    MY NEXT ANNOUNCEMENT WILL CHANGE THE CRO INDUSTRY FOREVER. You’ll never have to “guess” how to improve your website ever again. CRO software companies charge RIDICULOUS prices for tools that are NOT very useful. This will change your entire business. Keep reading…
    190K
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    Dylan Ander | CRO & SplitTesting
    @DylanAnder
    Apr 21, 2022
    I generated $130,000 through split testing a single headline. It took 5 minutes. Headline & subheadlines have very different roles in copywriting. If you follow ONE rule with headlines… you’ll maximize revenue sitewide. // copywriting & CRO 🧵 //
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    Dylan Ander | CRO & SplitTesting
    @DylanAnder
    Jan 28, 2023
    🚀 I created a training on how to boost your brand's CVR & AOV at the same time. I use it to help the biggest DTC brands in the world add millions in revenue I call it the “Double Damage CRO Strategy" RT & comment “CRO” and I'll send it to you for free (Must be following)
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    98K
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    Dylan Ander | CRO & SplitTesting
    @DylanAnder
    Sep 3, 2022
    CRO HACK #107 “Free shipping to <location>” will far outperform “Free Shipping” alone. Geolocate users to personalize it to THEM. They feel seen. The easiest technological setup for this is the Google Maps API 👍
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    Dylan Ander | CRO & SplitTesting
    @DylanAnder
    Jun 5, 2022
    I have ran 100+ buttons on the text inside CTA buttons. It all comes down to a single simple-as-heck rule. Read till the end, I’ll show you one button text test that made $500,000 in new revenue. // killer CRO 🧵 //
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    Dylan Ander | CRO & SplitTesting
    @DylanAnder
    Sep 22, 2022
    I’ve CRO-optimized over $2 billion in client revenue. One of the biggest levers to pull is Average Order Value (AOV). Here’s 5 SERIOUS ways to boost your AOV. And no… I’m not talking obvious sh*t like adding upsells. If you don’t have that, go do it now. / CRO & AOV 🧵 /
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