My favorite part of #SpotifyWrapped is Your Artist Messages - tens of thousands of artists sent gratitude and love to their truest fans through Spotify for Artists. And artists took it in so many different directions this year.
Spotify’s 2023 royalty transparency report is out today. The number of artists generating eg $10k+, $100k+, $1M+ have all nearly tripled over the last 6 years. Which is exciting on its own, and also bodes well for where the ecosystem will be by 2030. loudandclear.byspotify.com
In 2014, at the financial low point of the music industry, Spotify contributed ~5% of the $13B in global recorded revenues.
In 2023, Spotify made up nearly 25% of $28.6B.
And that has propelled streaming to go from driving <15% of total recorded revenues … to over two-thirds!
Some voices in the tech industry believe copyright should be abolished. We don’t. Musicians’ rights matter. Copyright is essential. And if the music industry doesn’t lead in this moment, AI-powered innovation will happen elsewhere, without rights, consent, or compensation.
We also looked at how revenues to an artist are sustaining. This is important because one hit can’t sustain a career. It’s encouraging that of the artists who generated $10k+ from Spotify in 2017, 80% were still generating $10k+ in 2023 and about half were generating much more:
77% of Discover Weekly streams are driven by emerging artists. Pretty huge! As our first personalized playlist turns 10, take a look at the impact its had.
10 years. More than 100 billion streams. Discover Weekly is still unlocking new fans and favorites every week 🔥 And now we're making it even easier to find your next go-to song. newsroom.spotify.com/2025-06-30/dis…
As someone who loves to rabbit hole on credits and liner notes, discovering the songwriters, producers, samples, and origin stories behind songs, I'm so excited that we're making this kind of discovery easy and fun on Spotify.
Check out the announcements we just made about song
Enjoyed being on The Town this week with @MattBelloni and @Lucas_Shaw talking about the state of the music industry, why getting people to pay for music matters, and what I think the biggest opportunity is for artists right now.
🎙:
I hear from artists all the time about their hopes and fears about AI and music. Today, Spotify’s rolling out new protections against spam, impersonation, and deception. We’re also embracing new industry standards for transparency so fans know what they’re listening to.
We’re celebrating a huge milestone today: 10 years of Fresh Finds 🎉 Fresh Finds is a playlist supporting independent artists early in their careers. It's curated by a team of more than 30 Spotify editors, driving huge career growth for over 18,000 artists per year.