Pinned
0/ At 19, I locked in a Goldman Sachs Investment Banking offer.
I was an immigrant kid with zero connections.
This is how I did it. A thread 👇👇
John Hu
638 posts
John Hu
@JayHoovy
founder of Stan ($40M ARR)
former Goldman / Stanford MBA
sharing everything I’ve learned for free
- I work with TikTok’s biggest creators (1M+ followers). The Creator Economy is about to go through its first Nuclear Winter. ☠️📉 Here’s why 👇
- I spent the last 2 months going viral on TikTok (2M+ views). And the prior 6 trying to build in Consumer Social. Here's what you should know about the future of Social 👇
- Replying to @JayHoovy💉Post-COVID Summer: Everyone’s outside. Which means Video Views across TikTok & YouTube are down 30-40% from peak pandemic levels. Which means creator ad revenue is down 30-40%.
- Replying to @JayHoovy🤕Creator Burnout: No one is talking about this enough. The content creation hamster wheel is _AWFUL_ on mental health. My bet is that we’ll see steady-state churn mirroring the restaurant/SMB industry.
- Replying to @JayHoovy💰Too much VC hype: There’s too much capital chasing too few quality creators. The total creator market (especially the ‘creator middle class’) still needs 2-3yrs to catch up to a sizable TAM.
- Replying to @JayHoovyIf you want to stay up-to-date on the Creator Economy, follow me for my weekly learnings: 🎵 Growing my own TikTok account (40k+) 🎨 Building for the internet’s biggest Creators 💸 Angel investing in Creators 𝘢𝘯𝘥 Creator startups
- Replying to @JayHoovyTikTok is NOT *social* media. It's just *media*. The new age of media is just *inherently* social.
- Replying to @JayHoovySo where would I invest? GMV-based businesses are going to be a bumpy ride this summer. I’d bet on companies working with well-established creators, and not mass market tools serving every pandemic ‘one-hit-wonder’. Dig deep into creator retention and word-of-mouth virality.♻️
- Bored on a plane. So here’s every Hot Take I have about the Creator Economy: 👇👇👇
- The biggest creator economy platform isn't Patreon, Twitch or Substack. It’s OnlyFans.🍑💦 Here’s how OnlyFans generated >$2BN during the pandemic 👇
- Replying to @JayHoovyIf I were to invest anywhere in Social today, it would be in intimate, closed networks - a need not filled by TikTok. iMessage, WhatsApp, and Messenger have struggled to capture this intimacy. Though Snap has a strong foothold with Gen Z. 👻
- Replying to @JayHoovyIG's recent redesign was the beginning of its end. It's just a feed of memes and influencers now, not friends. Reels was a painful example of a talented team stuck in the Innovator's Dilemma. 😔
