ONWARDS & UPWARDS They say, every new beginning comes from another beginning’s end… My 17 year old journey with Uganda Breweries Limited, a company that took a chance on me as a freshly graduated trainee, nurtured & trained me to Marketing Director, ... 1/4
Juliana Kagwa
487 posts
CEO @TourismBoardUg | Strategic marketing, brand & growth leader | Passionate about people & driving collaboration for Uganda’s tourism brand | #ExploreUganda
- Best way to start the week… out of the boardroom, into the wild! 😊 We’re getting closer to Uganda’s first-ever Rhino Naming Ceremony, a unique opportunity to celebrate a major conservation milestone, from when rhinos were almost extinct to now having 48 rhinos, including those
- A child who walks at 10 months is no better at walking than the child who started at 15 months. As parents we fixate on how quickly our children master some milestones, as adults we put the same pressures on ourselves. All we need is a little perspective. We shall all get there.
- This past week, I journeyed through Eastern Uganda, getting immersed and reconnecting with the land, culture, and heritage that the region proudly boasts of. From Jinja, the source of the Nile to Mbale and onwards to Kapchorwa, the land of 1000 waterfalls and the birthplace of
- Today, I turn 25, again 😊 Here are some nuggets I have espoused over the years 1. Find something you are good at & pursue it fiercely 2. Be unapologetically yourself, everyday 3. But be kind. [1/2]
- The Alcoholic Drinks Control Bill in its current form is bad for our nation even in tourism sense. Some of the brands on our market like @UgandaWaragi & Nile Special make up a great part of our heritage & we shouldn't seek to restrict when visitors & locals should enjoy them.
00:00 - I am fired up every time I have to engage with students as it takes me back many years ago when UBL offered me a Graduate Trainee opportunity. I have the pleasure of speaking at the @nssfug career expo themed "Repurposing your career to match the changing world." @DailyMonitor
00:00 - It’s been a humbling and eye-opening first few weeks as CEO of the @TourismBoardUg. I’m deeply grateful for the warm welcome and generous support across the board from our mother Ministry @MTWAUganda and fellow government agencies, to tourism operators and all partners along the
- Starting a business from scratch is never easy, but one of the secrets to your business standing the test of time is establishing quality referral relationships. Be very intentional about creating personal connections with your customers so as to grow your customer base.
- Thanks @DailyMonitor for sharing @robwalkertv & family’s Uganda adventure. At this rate, Rob is practically Ugandan 😅. Wonderful seeing Rwenzori Marathon visitors also exploring our tourism gems.
- What a remarkable weekend! We kicked off with the milestone launch of free public Wi-Fi at the Kikorongo Equator Monument, boosting tourism by helping visitors stay connected & share their experiences. Huge thanks to @NITAUganda1 @ugwildlife & @TourismBoardUg for the
- And, of course, in true UBL fashion, the send off was incredible. I want to take this opportunity to thank the entire UBL team for your great energy and making UBL the best company to work at. I will miss you guys.
00:00 - All valuable things carry a certain level of risk appetite, be it starting a business or a new job, leaving home, getting married or the unimaginable like flying into space. Take a risk & follow that path that interests you. The risk you should avoid at all costs is to do nothing
- Delighted to see the revival of the Kampala City Festival, a vibrant celebration of our people, culture, and city life. For years, the festival lit up our streets with music, food, dance, and colour, drawing thousands into the heart of the city and giving a major boost to local

























