🚨 BREAKING NEWS: my non-compete is up!!
& the ad agency model has done more harm than good, since I sold my ROAS-increasing, award-winning ad agency to private equity 4+ years ago.
So, introducing: maxsmediabuyers.com
🚨 BREAKING: Nike just introduced their Olympic commercial and slogan "Winning isn't for everyone"
This is a masterclass in marketing for so many reasons
Goosebumps:
In 1995, Pepsi accidentally promised to buy enough soda to trade for a fighter jet.
One business student took them seriously—and sued them for $23 million.
Here’s how Pepsi’s campaign became one history’s worst marketing disasters:
One of the greatest turnarounds in history
A Swedish company struggling for 20 years drastically changed course to become a $10 Billion OATMILK brand.
This turnaround story will teach you more than a $200K marketing degree in 2 minutes.
The story of OATLY you didn’t know👇
They said it couldn’t be done
But I just replaced my entire 5 person marketing team with the amazing new ChatGPT technology.
Here are the 5 jobs on my team that I replaced with ChatGPT & the exact prompts I’m using instead (I'm 100% serious):
This dude is Yoda
He’s truly mastered consumer decision making
Here are 10 cognitive biases (aka Jedi Mind Tricks) Nobel Laureate Daniel Kahneman teaches us in his award winning book you can use today:
Marketing podcasts are free education
But 99.99% of us don't know who to listen to
Here are 11 podcasts that will make you think like the top 0.01% of marketers:
Pepsi’s promotion was simple:
Collect Pepsi Points printed on soda packaging.
Redeem them for prizes like T-shirts, hats, and jackets.
But the campaign’s TV commercial featured one prize that was... different.
A Harrier Jet.
Price: 7,000,000 Pepsi Points.
Pepsi didn’t laugh.
They rejected Leonard’s claim outright, calling the Harrier Jet a “fanciful addition” to their campaign.
But Leonard wasn’t backing down.
He sued Pepsi for $23 million—the jet’s estimated value.