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MSI
@MktgScience
New research and insights on marketing practice from the Marketing Science Institute.
msi.org
Joined April 2009
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    MSI
    @MktgScience
    Nov 15, 2018
    We are delighted to announce that @barbarakahn @wharton is MSI 2019-2021 Executive Director. Here's a link to her recent webinar "The Shopping Revolution: How Successful Retailers Win Customers in an Era of Endless Disruption" msi.org/video/the-shop…
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    MSI
    @MktgScience
    Jan 5, 2024
    That's a wrap! Thank you to all that attended and participated in this year's MSI Young Scholar Conference. It was a blast and we learned so much! #msiyoungscholars2024
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    2.1K
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    MSI
    @MktgScience
    Oct 12, 2018
    We are delighted to recognize a remarkable group of early-career academics - our 10th Class of Young Scholars! @vibhanshu @abhiborah7 @evabuechel @SophieChaxel @hannesdatta @deaneckles @grantpackard @alokrsaboo @ericschw @EeshaSharma
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    MSI
    @MktgScience
    Sep 25, 2023
    After a rigorous nomination and review process, we are pleased to announce the 2023 class of MSI Young Scholars. The 2023 MSI Young Scholars are among the most prominent early-career scholars in the world. Click here to read more: bit.ly/3t93mYT
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    24K
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    MSI
    @MktgScience
    Jul 7, 2021
    #BREAKING: We are delighted to announce that John G. Lynch, Jr. @CUSystem @leedsbiz will be #MSI’s 2022-2023 Executive Director bit.ly/3hHsgoT
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    MSI
    @MktgScience
    Aug 4, 2022
    We are so excited to announce Hortense Fong, @Yale & Madhav Kumar, @MITSloan as the winners of the 2021 Alden G. Clayton Doctoral Dissertation Proposal Competition! Honorable mentions include Samuel Goldberg, @NorthwesternU, Jung Youn Lee, @NorthwesternU & Jen Park, @StanfordGSB
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    MSI
    @MktgScience
    Apr 21, 2020
    MSI welcomes 11 new Academic Fellows - they join a group of marketing's most distinguished scholars @QuestromDean @dilipsoman @amreed2 @PriyaRaghubir @pagemoreau @ebradlow @SandyJap @ksudhir1 @terdem99 Bart Bronnenberg, Angela Y. Lee msi.org/about-msi/msi-…
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    MSI
    @MktgScience
    Dec 16, 2018
    p-Hacking and false discovery: Award-winning study analyzed 2000+ commercial experiments and found that 57% of testers ended their experiments too soon. @marketsensei @Wharton msi.org/reports/p-hack…
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    MSI
    @MktgScience
    Mar 12, 2018
    Delighted to announce inaugural class of MSI Scholars - 34 top marketing academics @sinanaral @DrGiesler @aghose @zsoltkatona @kinshukjerath @morewedge @nomologic @OdedNetzer @rebecca_reczek @dschweidel @j_woongs @deborahasmall @ce_tucker msi.org/articles/2018-…
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    MSI
    @MktgScience
    Jan 5, 2024
    Rosanna Smith speaks (University of Illinois Urbana-Champaign) on the importance of authenticity and aesthetics in brands and products at the MSI Young Scholars Conference #msiyoungscholars2024
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    2.5K
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    MSI
    @MktgScience
    Jun 19, 2017
    Well-deserved honors! Congrats @AndrewTStephen @CaitLamberton Top @AMA_Marketing award for JM/MSI article (dwnld) msi.org/articles/findi…
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    MSI
    @MktgScience
    Apr 24, 2023
    The results of our 2022 Alden G. Clayton awards are in! Our winner is Malika Korganbekova for her submission, “Balancing Privacy & Personalization." MSI is excited to support these young academics & share their research with marketing professionals: bit.ly/41y5pSp
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    12K
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    MSI
    @MktgScience
    Apr 8, 2019
    Congratulations to Ryan Hamilton & Uma Karmarkar, Winners of 2019 Robert D. Buzzell MSI Best Paper Award -"The 4 Minds of the Customer: A Framework for Understanding and Applying the Science of Decision Making" @EmoryGoizueta @uma_karma @RadySchool msi.org/reports/the-4-…
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    MSI
    @MktgScience
    Jul 9, 2018
    Summer reading list for marketers: Our Academic Trustees offer a curated list from the top marketing journals. msi.org/articles/must-…
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