Pinned
The Meat Paradox is now available in paperback. 🥳
THANK YOU to everyone who has read and supported the book.
If you haven't read it yet... 🧵
Rob Percival
9,418 posts
Rob Percival
@Rob_Percival_
Author of 'The Meat Paradox'. Head of Food Policy @SoilAssociation. Agroecology, Food Systems, Sustainable Diets. Views my own. linktr.ee/rob_percival_
Joined July 2013
- importing soya from Latin America to feed to British pigs bred in cages only to export their meat to Vietnam is the dumbass state of our food system🥓 UK pork has been granted market access to Vietnam for the first time in a new deal estimated to be worth £12m to the sector during the first five years alone. READ MORE: fwi.co.uk/business/marke…
- "A packaging ban could eliminate 100,000 tonnes of fruit and veg from the bin annually and 13,000 tonnes of single-use plastic film." Yes to this.
- Im getting called a woke vegan eco-nut by GB News viewers, apparently for pointing out that intensive chicken farming is killing the River Wye. 🤷♂️'This government is pathological averse to dietary change... We need need government leadership' Rob Percival, Head of Food Policy at the Soil Association, speaks to Eamonn & Isabel as Boris Johnson unveils a new food strategy which will 'back farmers'.
00:00 - I'm personally not convinced that a misogynistic, vegan baiting, climate denying, uber-rich, tired and stale, petrolhead television personality is the ambassador the farming community really needs... 🤷♂️
- Ah yes, Pepsi, Nestle, McDonald's, and Uber Eats - essential partners in the UK's quest for food security.Food security is national security. @DanielZeichner met with leaders from our great food and farming sectors to discuss the Government’s plans to boost Britain’s food security. Find out more: gov.uk/government/gro…
- Controversial opinion: some of the new plant-based cheeses coming on the market taste better than the dairy cheese products they're competing with.
- Unpopular opinion #1: It's true, plant-based diets are typically associated with reduced land-use and lower GHG emissions. Going vegan can markedly reduce your environmental impacts as an individual, compared to the average diet.
- “The science is clear. The average vegan diet does less harm to the environment than the average omnivorous diet, and will typically have a smaller land use footprint and contribute less to global heating.” I'm in the Guardian spitting unpopular truths👇
- All animal foods should carry mandatory labelling saying 'slaughter-based'. Discuss.
- So-called ethical omnivores be responding to this with yelps and screams, more affronted by a plant-based steak than the actual abuse of millions of animals on factory farms. Nice one guys.Last night I ate my first 3-D constructed steak, made entirely from plants, at the great Chouchou restaurant in Stockholm. It's astonishing. The texture's exactly right and the taste is excellent. This is *before* we have precision fermented proteins, encapsulated fats and heme.
- I spent the past few days at a global meat industry summit, where I was invited to speak - advising the industry on how it might 'improve its public image' in light of criticism from vegan and environmental groups (!!) It was surreal, and a little disturbing... 🧵
- The oil industry is funding a research collaboration with cattle ranchers operating in deforested areas of the Amazon to increase soil carbon stocks in pasture claiming this as a 'climate solution' and the greenwash is so brazen it makes my head SPIN. geography.exeter.ac.uk/research/group…
- industrial farming is soo grim it's actually insane anyone argues against eating less meat
