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Coachella’s dilemma is this: Big artists no longer need festivals. But festivals cost more money than ever to run.
Higher prices. Fewer A+ level stars. Tougher product to sell.
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Dan Runcie
14.7K posts
Dan Runcie
@RuncieDan
Founder of Trapital: where business shapes culture
- In 2004, Jay Z and Damon Dash went separate ways after Roc-a-Fella Records. Their breakup was infamous, but its impact lives on. Here’s how their split influenced a generation of hip-hop artists.
- Quinta Brunson made sure that Abbott Elementary didn’t sound like your Twitter feed. She reached a much bigger audience as a result. Here’s why.
- In the late 90s, two New Orleans-based record labels, No Limit and Cash Money, made the deals of a lifetime. Here’s how they pulled off hip-hop’s Louisiana Purchase.
- Tyler, The Creator’s career is a blueprint for longevity. For 15+ years, he worked on his craft, served his true fans, and ignored everyone else. Here’s why his run on top will last longer than most artists.
- TikTok and Ticketmaster teamed up to add in-app ticket purchasing. Artists can sell concert tix directly to their followers. TikTok is on a mission to eat everyone else’s lunch.
- Beyoncé starting Parkwood Entertainment was one of the best career decisions that a superstar artist has made. Here’s how it led to bigger payouts and more creative control.
- Replying to @RuncieDanFirst, Jay and Dame had opposite temperaments. Kanye West explains it better than anyone in this clip:
00:00 - It’s still impressive that Rihanna has TWO billion-dollar brands. • Fenty Beauty: $2.8 billion. She owns 50% • Savage X Fenty: $1 billion. She owns 30% They have unique success stories which makes it even better.
- In 2013, J. Cole made an investment in his fanbase that pays off year after year. Here’s why he's still making millions from a $1 concert tour.
- For most artists, "360 deals" are horrible contracts. Why give the music company a cut of all your revenue? But most artists aren't Jay Z. Here's how Jay's 360 deal helped make him a billionaire.
- Most artists want career growth too fast, often to a fault. Curren$y is an outlier. Here’s how his balloon growth strategy helped him have staying power.
- For years, Cash App lagged behind Venmo. But that was before it teamed up with rappers as influencers. Here’s how hip-hop helped Cash App become a $73B+ business.
- Justin Bieber's music rights sale is official. Hipgnosis paid $200M+ for Bieber's masters, publishing, and neighboring rights for his full back catalog with 290+ songs. I have a lot to say on this one but I'll keep it brief.
