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Tara Viswanathan
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Tara Viswanathan
@TaraViswanathan
Building @unltdindustries 🏗️ prev: Founder & CEO Rupa Health (exit: 2024), @stanford, TX raised, CA living 🤠🌊 sharing stuff I learn & want to remember 🙌
San Francisco, CA
unlimitedindustries.com
Born January 25
Joined April 2009
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  • Pinned
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    Tara Viswanathan
    @TaraViswanathan
    Dec 3, 2025
    We’ve raised a $12M seed to automate construction. 💥 More importantly: 1. We’re revenue generating. 2. Working on large ($250M-$500M) critical infrastructure projects. 3. Already compressing construction timelines from months to days. 4. And building with my best friends. 🥹
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    01:06
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    Alex Modon
    @alexmodon
    Dec 3, 2025
    For most of my life, I assumed technology only moved in one direction: Faster, better, cheaper. Progress felt inevitable. But if you look at the industry that once embodied American ambition, that's not happening. Over the past 50 years, our ability to build large
    216K
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    Tara Viswanathan
    @TaraViswanathan
    Nov 8, 2025
    Sold my couch on FB Marketplace and the guy asked if I want cash or equity in his company. I love San Francisco.
    1.1M
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    Tara Viswanathan
    @TaraViswanathan
    May 1, 2024
    In grad school, I worked part time at @lululemon (retail, not corporate). I learned more about business from that part time job folding & selling yoga pants than any other job I had. ❤️ Here’s what they did differently:
    3.9M
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    Tara Viswanathan
    @TaraViswanathan
    Jul 22, 2023
    Was talking to my cousin in high school about ChatGPT. Apparently they now must submit homework via Google Docs so the teacher can view the history to see if they really wrote it or not. 🤯
    2.6M
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    Tara Viswanathan
    @TaraViswanathan
    Aug 3, 2023
    My parents recently celebrated 40 years of marriage. 💙 They knew each other 15 mins before committing to a lifetime together. 🤯 I asked my mom what her advice was — here’s what she said: (dad’s advice was mostly “get financial security” 😂)
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    1.4M
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    Tara Viswanathan
    @TaraViswanathan
    Mar 3, 2025
    All the cliches are true. - have kids - have them earlier - there’s no good time - you’ll figure it out
    303K
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    Tara Viswanathan
    @TaraViswanathan
    Oct 7, 2025
    When we were starting Rupa, we hired a girl just out of college to do operations work for us. Shortly after we hired her, her dad messaged me on LinkedIn saying how excited his daughter was about Rupa. Very few teammates dads did this so it stood out. 😂 Over the years he
    348K
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    Tara Viswanathan
    @TaraViswanathan
    Feb 3, 2022
    To all early stage founders, let me save you two years of flailing. Whatever idea you have, just pivot to building infrastructure for that idea instead. 😆
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    Tara Viswanathan
    @TaraViswanathan
    Jan 11, 2025
    was talking to a senior at Stanford yesterday who told me that at this point HALF of her friends have dropped out to start companies. many getting funded by OpenAI & great firms. they are "jaded by college when you can learn everything online". at STANFORD. 🤯
    741K
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    Tara Viswanathan
    @TaraViswanathan
    Jan 24, 2024
    A candidate we gave an offer to came back asking for (more than) double the comp. (Actually, 2.5x 😅) It didn’t turn me off. I was actually really impressed. Here’s why: Speed: He got back to me in <24 hrs. Each time we talked it was hours, not days. The entire process took
    1M
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    Tara Viswanathan
    @TaraViswanathan
    Oct 11, 2025
    One of my favorite things about my husband is that he will call me out on even the tiniest victim mindset. Even things that are socially acceptable. Me: “Pregnancy is uncomfortable.” Him: *grabs me by the shoulders and stares me straight in the eye* Him: “best friend, this
    326K
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    Tara Viswanathan
    @TaraViswanathan
    May 19, 2024
    Yesterday a founder asked me how to bring “fun” back into their company. They scaled very quickly & suddenly the magic and fun dried up. (“Ew, process.” So common! 😅) My rules for "fun" at a startup:
    1.4M
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    Tara Viswanathan
    @TaraViswanathan
    Aug 11, 2023
    A candidate just pulled a brilliant salary negotiation move: Most ppl: “If you don’t increase my salary to $X, I won’t join.” This candidate: “I’m going to join, even if you don’t increase my salary to $X, but I’d LOVE if you did!” She got the full salary increase. 🎉
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    1.1M
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    Tara Viswanathan
    @TaraViswanathan
    May 1, 2024
    Replying to @TaraViswanathan
    (18/18) When you’re offered a spot on a rocket ship (or generation defining company), don’t ask what role, just hop on. I am so glad I did. ❤️
    120K

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