After 15 trips to Cannes, Google’s @JoshuaSpanier is sharing the hard-won lessons he wishes someone had handed him on the first trip. 🇫🇷
If you want to survive (and thrive) during #CannesLions2026, here are some essential tips you need to know 👉 goo.gle/4aagzTT
Think with Google
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- When internet culture gets weird, traditional instinct says control the narrative. @Unilever Global CMO Leandro Barreto did the opposite. Read this week’s newsletter for ways to navigate modern marketing that go much deeper than viral skincare hacks: goo.gle/4xHlLsA
- The future of branding isn’t just data, it’s art ✨ At #CannesLions2026, @GoogleDeepMind‘s @demishassabis will join @flacqua to share a visionary look at how AI will transform the future of creativity. Stay tuned for live insights from The Palais on Wednesday, 6/24 🇫🇷
00:00 - Is your video strategy as multi-dimensional as your audience? The traditional 30-second broadcast spot is no longer the only way to drive growth. In a shifting market, Heineken’s premium beer brand, Żywiec, proved that a multi-format ecosystem is the key to capturing modern
- How do you prove high-speed Wi-Fi capability? ✈️ You challenge creators to produce AI films at 35,000 feet. @qatarairways turned a live tech demo into a massive marketing win, setting a blueprint for the future of creative automation. 👇 Learn more about their creative feat →
00:00 - 📊 Marketers, are you measuring your campaigns for success?Dive into our comprehensive guide to build a measurement approach your CFO will actually fund: goo.gle/4vF8iPZ
- The countdown to #CannesLions2026 is on ☀️ Before the industry converges on the Croisette, we’re looking back to leap forward. ▶️ Catch the highlights from last year, and stay tuned for exclusive insights and C-suite perspectives from the #Googlebeach all week long.
00:00 - Welcome to the era of the Brand Systems Architect 👷 Constantly stuck in approval meetings? Harvard Business School senior lecturer and digital pioneer David Edelman says forcing marketing leaders to act as final gatekeepers is a broken process. Discover how brands like
- Think with Google reposted𝗨𝗻𝗹𝗼𝗰𝗸 𝗬𝗼𝘂𝗧𝘂𝗯𝗲’𝘀 𝗽𝗼𝘁𝗲𝗻𝘁𝗶𝗮𝗹 𝘁𝗼 𝗿𝗲𝗮𝗰𝗵 𝗻𝗲𝘄 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲𝘀 🤩 #WalmartConnect is now live in Display & Video 360, letting brands combine Walmart’s customer intelligence with @YouTube's scale. Learn how you can reach high-intent shoppers & drive
- Innovation is in @genentech’s DNA — whether they’re looking at a molecular structure or a media plan 🧪 🧵See how the biotech giant is using Google’s Meridian to move beyond gut feelings and transform marketing into a data-driven laboratory ↓Replying to @ThinkwithGoogle and @genentech3️⃣ Compound interest on data Accuracy grows over time. As more teams contribute signals, the model becomes more precise, creating a rising tide that lifts all performance metrics 📈By adopting a data-driven approach, @genentech is fueling a new era of accountability and transparency. Learn how to apply clinical rigor to your own media measurement:
















