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Glen Allsopp 👾
@ViperChill
Created detailed.com (500K+ weekly users 🙏). Now proudly working @ahrefs. Somehow mentioned on TechCrunch, Forbes, FT, BBC etc.
Hong Kong
detailed.com
Joined January 2008
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41.9K
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    Glen Allsopp 👾
    @ViperChill
    Sep 11, 2025
    I have some big personal news: Detailed has been acquired by Ahrefs. 🎉 I'm also super excited to be joining the company to work on marketing and product. A few months ago Tim Soulo invited me to speak at their upcoming conference in San Diego, Ahrefs Evolve. I brought up an
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    89K
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    Glen Allsopp 👾
    @ViperChill
    Nov 17, 2022
    I’ve audited over 1,000 websites to help with their SEO. This includes multi-billion dollar brands, SaaS companies you might know (Ahrefs, ConvertKit, Kinsta), large affiliate sites and everything in between. Here are some of the most common problems I find 👇
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    Glen Allsopp 👾
    @ViperChill
    Nov 29, 2024
    This is wild. 3 years: €1 7 months later: €1M ARR 7 months later: €10M ARR An app that connects with you five strangers to go out for dinner with, created by @maximebarbier The reviews I've seen on Reddit are overwhelmingly positive. Has anyone tried it?
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    369K
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    Glen Allsopp 👾
    @ViperChill
    Jan 27, 2019
    Zendesk generated $430m in 2017. They also created a fake band to rank for people searching for 'Zendesk alternative' 😂. zendeskalternative.com
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    Glen Allsopp 👾
    @ViperChill
    Mar 7, 2023
    NEW: How 16 companies dominate the world's Google search results (2023 edition) Their exact take on AI and SEO, the niches they're operating in and taking over, and 42 more specific insights. The biggest report I've ever written is now live. 🎉
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    How 16 Companies are Dominating the World’s Google Search Results (2024 Edition)
    From detailed.com
    205K
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    Glen Allsopp 👾
    @ViperChill
    Feb 10, 2020
    A few weeks ago I privately launched an SEO extension for Chrome that does a few things I desperately wanted (and couldn't find elsewhere). After hundreds of beta testers, I wanted to let a few more people know about it over here: detailed.com/extension/
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    Glen Allsopp 👾
    @ViperChill
    Oct 31, 2023
    Last week, for the fourth time this year, I analysed 10,000 search results where product review affiliates dominate rankings. Google's latest updates caused the biggest shake-up I've ever recorded. I have lots of insights to share, but one site in particular stood out. Reddit.
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    176K
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    Glen Allsopp 👾
    @ViperChill
    Nov 2, 2021
    We recently invested ~$10,000 into a report on what types of sites ranked best in affiliate-populated SERPs (Search Engine Results Pages). Something really lucky ☘️ (and unlucky) happened on the way, so before it's live, I'm giving away some insights in this Twitter thread 👇
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    Glen Allsopp 👾
    @ViperChill
    Aug 4, 2023
    SEO SaaS platform Semrush just announced their Q2, 2023 results. Some highlights: - Revenue: $74.7M (up 19% YoY ⬆) - ARR has now surpassed $300M (up 20% YoY ⬆) - Customer growth up 14% YoY ⬆ - Net loss of $0.3M for the quarter Semrush now have over 104,000 paying
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    106K
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    Glen Allsopp 👾
    @ViperChill
    Oct 10, 2023
    Want to know exactly how many visits some of the sites in your niche are picking up? Try this search query: site:similarweb com "Measured by GA4" [niche] Remove the space and change [niche] to whatever industry you care about. It will take some filtering since not every site
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    Glen Allsopp 👾
    @ViperChill
    Feb 14, 2024
    I analysed 10,000 product review search results to see which companies are dominating Google's 'Discussions and Forums' SERP feature. Present in 77% of queries, I argue the results are now the worst I've ever seen. My first report of 2024 is live...
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    The Forums Dominating 10,000 Product Review Search Results
    From detailed.com
    116K
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    Glen Allsopp 👾
    @ViperChill
    Aug 7, 2025
    Here's a full overview of what public companies are currently saying about AI & SEO. If I could sum up the hours of transcripts I've listened to and read over the past few weeks, it would be this. "Search traffic is down. We see opportunities in getting traffic from AI-answer
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    Glen Allsopp 👾
    @ViperChill
    Mar 11, 2019
    On this day 9 years ago, @Rhea Drysdale won her legal battle against Jason Gambert who was trying to trademark the term 'SEO' (to decide who is allowed to use it). She spent more than two years and $17,000 to make it happen. Thanks Rhea! outspokenmedia.com/seo/seo-tradem…
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    Glen Allsopp 👾
    @ViperChill
    Jun 5, 2017
    I fed this Thai street dog every day for two months before taking her to a shelter. Just received this pic from her new home in Canada
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