The world's biggest sports conversation has a home.
Introducing the Soccer Custom Timeline, right here on X.
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Business
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Business
@XBusiness
Get better at X. Get better at business.
Joined March 2010
- Game on! It’s Day 1 of the FIFA World Cup™. ⚽️ The world is showing up on X, with posts up +24%, impressions up +22% and video views jumping +30% compared to last week as the global football conversation kicks into high gear.
- 24 hours until the FIFA World Cup™ takes center stage. 🏟️ Starting tomorrow, every match will become a conversation on X—bringing fans together in real time from every corner of the world.
00:00 - T-2 days out! ⚽️ With less than 48 hours until kickoff, X is heating up for the FIFA World Cup™ as the world prepares for the biggest stage in sports.
00:00 - "We built Community Notes because we wanted to build a better informed world and as it scales to more parts of the internet, it means more people have access to accurate information." Watch @kcoleman and @jaybaxter speak at TED2026 Vancouver 👇
- The moment is near. Only 3 days until the FIFA World Cup™ kicks off, and the world is coming together on X.
00:00 - Loyal audiences that stick around, real influence that moves the needle and unmatched value that advertisers can rely on. X is built to last.Reports of our death were greatly exaggerated.
- “X is a bet that your in-real-life identity is undervalued… and that the public articulation of it will lead to a repricing." Watch @nikitabier's full interview with @tbs_bloomberg 👇
- The countdown is entering its final stretch. ⚽️ With just four days until the FIFA World Cup™ begins, anticipation is reaching new heights as fans turn to X for every moment leading up to kickoff.
00:00 - Forty-eight teams. More than five weeks of nonstop action. ⚽️ With just five days to go, fans around the globe are heating up the timeline in anticipation of the 2026 FIFA World Cup™.
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