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Aaron Rubin
ShipHero
10.3K posts
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Aaron Rubin
ShipHero
@aaronrubin
3PLs and brands pick, pack and ship $17B of ecom orders annually in our Warehouse Management Software. Founder & CEO ShipHero.com
New York
shiphero.com
Joined January 2013
2,423
Following
15.7K
Followers
  • Pinned
    user avatar
    Aaron Rubin
    ShipHero
    @aaronrubin
    Oct 23, 2025
    I'm in a warehouse today, and I caught up with Val to show the newest additions to picking in ShipHero.
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    00:00
    42K
  • user avatar
    Aaron Rubin
    ShipHero
    @aaronrubin
    Dec 28, 2024
    Leases are liabilities, not assets Leases are liabilities, not assets Leases are liabilities, not assets Leases are liabilities, not assets Leases are liabilities, not assets Leases are liabilities, not assets
    user avatar
    Aaron Rubin
    ShipHero
    @aaronrubin
    Jul 1, 2021
    Lease secured
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    1.7M
  • user avatar
    Aaron Rubin
    ShipHero
    @aaronrubin
    Apr 2, 2025
    Do I see a 46% tariff on goods from Vietnam? That is going to destroy everyone that moved their ecommerce factories from China to Vietnam.
    1.2M
  • user avatar
    Aaron Rubin
    ShipHero
    @aaronrubin
    Mar 4, 2025
    Vietnam is full of Chinese owned factories and has 0% additional tariffs while Mexico is full of US owned factories and has 25% additional tariffs. Mind blowing.
    173K
  • user avatar
    Aaron Rubin
    ShipHero
    @aaronrubin
    Apr 16, 2025
    I got hit with my first 20% tariff out of China (shipped before that jumped to 145%). I included the bill from CBP below. It is called a CN/HK EO 20% Duty. The product isn't worth selling with a 145% tariff so, despite selling over $1mn of this SKU in my tiny ecom business
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    486K
  • user avatar
    Aaron Rubin
    ShipHero
    @aaronrubin
    Apr 2, 2025
    We're adding 30-50% tariffs on all the major manufacturers of cheap apparel which will make your in-store purchases more expensive. But online will have 0% increase because 321 still exists so the overseas sellers shipping direct from overseas, still pay 0% tariffs.
    130K
  • user avatar
    Aaron Rubin
    ShipHero
    @aaronrubin
    Apr 23, 2025
    I approve the overall budget, but not each line. The team went to a warehouse and burnt my money making this:
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    00:00
    915K
  • user avatar
    Aaron Rubin
    ShipHero
    @aaronrubin
    Apr 9, 2025
    The White House just updated the 321 Executive Order, now items sent through International Postal Mail get a tariff of 90% or $75 per item. The transportation company chooses if it's 90% or $75, but it has to be the same for all their shipments. This is just for Postal Mail.
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    846K
  • user avatar
    Aaron Rubin
    ShipHero
    @aaronrubin
    Jul 1, 2021
    Lease secured
    Image
  • user avatar
    Aaron Rubin
    ShipHero
    @aaronrubin
    Jun 25, 2021
    We raised $50 million. This is our first institutional funding and values ShipHero at $225 million. The money came from one firm, Riverwood Capital. I got no tips for y'all, but I'll share some facts and some pain. Every offer we got was from a firm that contacted us first.
  • user avatar
    Aaron Rubin
    ShipHero
    @aaronrubin
    Dec 28, 2024
    Replying to @aaronrubin
    This is how it looks now.
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    87K
  • user avatar
    Aaron Rubin
    ShipHero
    @aaronrubin
    May 4, 2025
    Chinese companies still shipping into the US are relabeling their items as made in Malaysia or Thailand so they pay 10% tariffs instead of 145%.
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    169K
  • user avatar
    Aaron Rubin
    ShipHero
    @aaronrubin
    Apr 18, 2025
    Y'all know we could have just 1. Banned SHEIN, Temu, TikTok 2. Ended section 321 3. Required a responsible US person for all items sold in the US China does all those things to the US.
    63K
  • user avatar
    Aaron Rubin
    ShipHero
    @aaronrubin
    Nov 15, 2022
    In the biggest Shopify ecosystem news you haven’t heard: Giant Tiger, the $2B Canadian Retailer, ripped out their tech stack and replaced it with Shopify Plus, ShipHero and several other modern tech companies.
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