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Arindam Paul
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Arindam Paul
@arindam___paul
Tweets around consumer brands, books, sports, fitness & startups. Take my work seriously, not so much myself Author of bestselling book Zero to Scale
Mumbai, India
amzn.in/d/1Xp8w4J
Joined November 2013
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    Arindam Paul
    @arindam___paul
    Jun 30, 2023
    Updated thread collating my tweets that deep dives into multiple aspects of scaling digital first consumer brands Written primarily from first hand experience of growing a brand from 0 to 1000 cr ARR in 8 years in a capital efficient manner Read & RT if you find it useful 👇
    496K
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    Arindam Paul
    @arindam___paul
    Sep 24, 2024
    In Mumbai, every real estate project will show 30 mins to Airport 20 mins to BKC 20 mins to Nariman Point Etc etc They forget to mention these are time taken to reach these locations at 3 AM in the morning
    285K
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    Arindam Paul
    @arindam___paul
    Aug 2, 2024
    One of my friends joked that selling extremely affordable products from expensive looking places/malls is a recipe for success Zudio and Decathlon are examples
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    Aditya Shah
    @AdityaD_Shah
    Aug 2, 2024
    People are going crazy on Zudio sale. Long lines for billing When apparently there no discount as such on most products🤪🤪🤪
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    516K
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    Arindam Paul
    @arindam___paul
    Jul 2, 2023
    The same people who are lauding Carey today for presence of mind were blasting @ashwinravi99 for running out non strikers for leaving the crease Double standards?
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    England Cricket
    00:00
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    England Cricket
    5.2M
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    Arindam Paul
    @arindam___paul
    Sep 7, 2024
    This is exactly why Mumbai >>>>>>> anything else Mala basic Marathi bolata yete ( and I am trying to improve) But never in the last decade even for a second I have ever felt like an outsider in Mumbai because I don’t know the language/not a localite
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    ಲಕ್ಷ್ಮಿ ತನಯ
    @ManjuKBye
    Sep 6, 2024
    To, Everyone Coming to Bengaluru You will be treated as OUTSIDERS in Bengaluru if you don't speak Kannada or make an effort to speak Kannada. Write it down, Share it around. We ain't Joking. BENGALURU BELONGS TO KANNADIGAS PERIOD.
    539K
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    Arindam Paul
    @arindam___paul
    Jun 1, 2025
    These 2 pics are 11 years apart. In these 11 years, I have had a job which takes about 55-60 hours of work per week. There is also fair bit of travel involved and I have a young family at home. And I am a big time foodie and also have a sweet tooth Over the last few years, many
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    788K
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    Arindam Paul
    @arindam___paul
    Feb 16, 2025
    Make in India :) Lots of exciting launches coming up
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    288K
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    Arindam Paul
    @arindam___paul
    Dec 7, 2024
    There is a famous saying in football Leave football before football leaves you Holds true for all sports Other than MSD, don’t remember any other Indian cricket superstar who actually left on/before time
    274K
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    Arindam Paul
    @arindam___paul
    Jul 27, 2025
    0-2, 311 runs behind. 150 overs to go. No Rishabh Pant And 135 overs later, Stokes and co begging for a draw :) What a champion performance by Gill, Rahul, Jadeja and Washington One for the ages Test cricket, you beauty ❤️❤️❤️
    61K
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    Arindam Paul
    @arindam___paul
    Oct 30, 2025
    In the last 8 years, Australia women team played 87 ODIs They won 78 of them. No men or women team have ever dominated cricket like that They were unbeaten so far in this WC Until today. Until they ran into Jemimah’s innings of a lifetime. And Harman’s captains knock. And
    161K
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    Arindam Paul
    @arindam___paul
    Feb 23, 2025
    Replying to @vijayshekhar
    Doesn’t mean anything sir Random metric If you switch off and on 10 times during the match, it will count 10 views The hotstar metric of concurrent users was much better
    74K
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    Arindam Paul
    @arindam___paul
    Jul 19, 2025
    I usually don’t put tweets against brands, but Tata Motors, the quality of the cars and their service partners are pathetic 2 years back bought an automatic Tata Nexon. Over 2 years, there were issues 3 times where the car simply didn’t start. Apparently electronics issues. But
    441K
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    Arindam Paul
    @arindam___paul
    Jan 29, 2024
    The guy who sold WhiteHat to Byjus for 300 mn $ says Hi :)
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    “paula”
    @paularambles
    Jan 28, 2024
    nobody has won at life more in recent history than the guy who sold wordle to the nytimes for seven figures
    482K
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    Arindam Paul
    @arindam___paul
    May 18, 2024
    Mixer Grinders in India have always been sold on parameters like how quickly they grind, how powerful they are( wattage anyone? ) and how many jars and attachments they give(most of which you never use) And somewhere down the line, we started forgetting the main reason of using
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    658K

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