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Brian Balfour
@bbalfour
Founder/CEO @ Reforge.com (@reforge) Advisor @ LongJourney.vc (@LongJourneyVC) I write @ BrianBalfour.com
San Francisco, CA
brianbalfour.com
Joined January 2008
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    Brian Balfour
    @bbalfour
    Mar 24
    I’m excited to announce that @reforge is joining @MiroHQ . 10 years ago @andrewchen and I ran the first Reforge Growth Series. What started as a single course has grown into a community of over 100,000 alumni and SaaS products used by product teams everywhere. A couple of years
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    Brian Balfour
    @bbalfour
    Jul 18, 2023
    I’ve secretly 🤫 been using a new product every week that is now live for everyone. Today we are launching Reforge Artifacts and it’s completely free 🆓. Take a look 👇 Artifacts let you access the real work from those who have done it before, so you’ll never have to start
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    Brian Balfour
    @bbalfour
    Feb 23, 2021
    😃 I'm excited to announce @reforge has raised $21M from @andrewchen and @illscience at @a16z along with a group of product, eng, marketing, data, and design leaders... Full Story -> reforge.com/blog/weve-rais… 🧵 On where we've been and what is next 👇
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    We've Raised $21M To Grow Reforge | Reforge Blog
    From reforge.com
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    Brian Balfour
    @bbalfour
    Feb 27, 2021
    A huge unlock for my career and personal development was the moment I figured out that I did my best thinking by writing.
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    Brian Balfour
    @bbalfour
    Dec 18, 2020
    About 6 years ago, Growth PM's were a new, emerging role that has grown since then. What do you think the equivalent is today? Emerging roles that will grow in popularity over the next 5 years?
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    Brian Balfour
    @bbalfour
    Mar 3, 2022
    ⛽️ I’m excited to announce @reforge has raised a $60M Series B led by @insightpartners! 🙌 All the details -> reforge.com/blog/reforge-r… A little more of the story... 🧵👇
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    Reforge Raises $60M to Power The Expertise Economy | Reforge Blog
    From reforge.com
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    Brian Balfour
    @bbalfour
    Sep 21, 2023
    Peoplesoft → Workday → Gusto / Rippling Adobe → Sketch → Figma WebEx → Blue Jeans → Zoom And now JIRA → Linear. These all represent a pattern… 🔄 It's a cycle that constantly repeats: 1. Incumbent product becomes more complicated. 2. New product emerges applying
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    Brian Balfour
    @bbalfour
    Jul 31, 2018
    1/ Growth Loops are the new funnels - some thoughts by myself, @onecaseman, @kevinakwok, and @andrewchen.
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    Growth Loops are the New Funnels | Reforge Blog
    From reforge.com
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    Brian Balfour
    @bbalfour
    Feb 5, 2021
    🧵 Mistakes In Defining Metrics 🧵 This is not an exhaustive list by any means, but these are 6 mistakes I see in defining metrics over and over....
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    Brian Balfour
    @bbalfour
    Oct 1, 2020
    Almost every team I talk to says "Our data is mess!" @crystalwidjaja (Fmr SVP BI & Growth at Gojek and @reforge Partner) wrote an excellent piece on the real root causes of analytics failures, and a step by step process on how she thinks about it: reforge.com/blog/why-most-… 🧵👇
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    Why Most Analytics Efforts Fail | Reforge Blog
    From reforge.com
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    Brian Balfour
    @bbalfour
    Mar 3, 2021
    I often get asked, "Are you having fun building @reforge?" Honestly, no. It's not "fun." Vaca with my college buddies is fun. This use to make me feel something was wrong. I then realized I do it because it is challenging + fulfilling which is what fills my bucket.
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    Brian Balfour
    @bbalfour
    Aug 26, 2021
    The goal of testing a lot of growth ideas is not to find a lot of things that work. The goal is to find your points of leverage as quickly as possible and focus your limited resources.
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    Brian Balfour
    @bbalfour
    Jan 11, 2021
    We have a lot of new thought leadership pieces coming from the @reforge community. But first, a recap of some of the top pieces from Reforge Partners in 2020 around product and growth. 🧵👇
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    The Top Product + Growth Strategy Posts Of 2020 | Reforge Blog
    From reforge.com
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    Brian Balfour
    @bbalfour
    Sep 16, 2020
    The Entertainment Value Curve - Awesome post by @ravi_mehta (Former CPO Tinder, FB, TripAdvisor) on product strategy in the social space and why TikTok is on 🔥 and Quibi is 📉 Post -> reforge.com/blog/entertain… Summary Thread 👇👇👇