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Brian Morrissey
@bmorrissey
Writing about sustainable modern media businesses at The Rebooting.
New York, NY
therebooting.com
Joined March 2007
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    Brian Morrissey
    @bmorrissey
    Sep 22, 2020
    Replying to @bmorrissey
    As for what’s next for me, I’m going to get back to writing with, what else, a personal newsletter (I know), focused on the the rebooting of media. (First one, after a couple weeks break, will be lessons learned at Digiday)
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    The Rebooting | Brian Morrissey | Substack
    From therebooting.substack.com
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    Brian Morrissey
    @bmorrissey
    Apr 29, 2023
    I’m fascinated by Twitter applying “community notes” to ads. It’s a legitimately bold move that I originally assumed was oversight but is clearly not and is truly novel.
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    2.2M
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    Brian Morrissey
    @bmorrissey
    Jan 14, 2023
    I’ve become a Newark airport truther. It’s quicker to downtown Manhattan than JFK and infinitely calmer.
    1.4M
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    Brian Morrissey
    @bmorrissey
    Jun 21, 2019
    CMO: we are using data to connect with our consumers on a more human level. Moderator: give an example of that. CMO: oh, wow. Well, um, I mean, we just have a lot of.... data.
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    Brian Morrissey
    @bmorrissey
    Sep 22, 2020
    Some news: At the end of the month, I’m leaving Digiday after nearly a decade. I’m proud we built a global brand based on honesty with a sustainable business — and expanded into new areas with Glossy and Modern Retail. Digiday is a great company with great people.
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    Brian Morrissey
    @bmorrissey
    Dec 21, 2018
    Even wall is pivoting to subscriptions
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    Brian Morrissey
    @bmorrissey
    Mar 1, 2020
    Saw a woman order a coffee, sit down and drink it while just thinking. No phone, no laptop, not even a magazine. Very unsettling.
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    Brian Morrissey
    @bmorrissey
    Apr 30, 2019
    A good rule of thumb is to avoid people who say "work hard, play hard."
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    Brian Morrissey
    @bmorrissey
    Jun 11, 2022
    Howard Dean is stilling bringing the high heat nytimes.com/2022/06/11/us/…
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    Brian Morrissey
    @bmorrissey
    Oct 24, 2021
    Airlines should start quiet flights to Europe, optimized completely for sleep. Leave at 9pm, no meal or drinks service or bustling of any sorts. All dark until 15 minutes before landing.
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    Brian Morrissey
    @bmorrissey
    Jun 27, 2018
    Most common publisher lies: 1. We were never dependent on Facebook 2. We'll license our software 3. We never pivoted to video 4. We're premium 5. Our brand is strong enough that people will pay 6. We don't buy traffic 7. We put the user experience first 8. We don't have silos
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    Brian Morrissey
    @bmorrissey
    Mar 27, 2019
    Replying to @erika_ and @stoolpresidente
    #disruptbreakfast
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    Brian Morrissey
    @bmorrissey
    Jun 11, 2021
    Pretty sure a lot out crypto influencer types would be club promoters in a previous era
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    Brian Morrissey
    @bmorrissey
    Mar 27, 2019
    One of my favorite publisher stories about Apple News. Publisher had very big ad deal but Apple refused to allow the tracking the advertiser required, killing the deal. The advertiser: Apple.