Pinned
We’re spending 500% more on Facebook year-over-year at a *better* ROAS.
The unlock is no surprise: better creative.
Here’s exactly how we’ve structured the team and processes 👇
Connor MacDonald
7,612 posts
- “23.28 ROAS”
23.28 ROAS. That’s the number we just helped a client hit. And the funny part? It was actually pretty easy. Let me explain: In e-commerce, 80% of results come from 20% of actions. The issue is, most brands do everything except focus on that 20%. They tweak bids, chase - A POPULAR ANALYTICS TOOL RAISED PRICES WHILE EVERYONE ARGUED ABOUT BASEBALL STATISTICS AND AN SMS TOOL ACQUIRED A CASHBACK TOOL AND PRIME DAY IS CRUSHING
- So are we just calling the equivalent of a zapier automation an ‘agent’ ?
- We've found a significant CRO win (4-5% sitewide rev/session lift). It will lead to 7 figures in incremental revenue in Nov-Dec. It took 4 weeks and 6+ iterations to finally make work. The most impactful change? Increasing mobile font size 🧠
- Elon just described why Twitter ads are working so well right now. I took some notes 👇
- One place at Ridge we’ve seen significant efficiency gains: AI can now handle 80% of our go-to-market copy & channel briefing. Marketing Summary → Copy Deliverable → eComm Brief used to take 2 handoffs and 10+ days, and can now be done by a single person in 40 mins. The key
- If you think 30% of your revenue comes from email you have an attribution problem.
- Which brands should I be stalking in Facebook ads library?
- Shopify continues to hire founders and it makes me extremely bullish on their future
- Replying to @yodaHe didn’t know the networks had called the election..?
- Direct-to-consumer cut out the middleman and replaced it with an endless labyrinth of deteriorating ad channels and organic reach
- Replying to @zachmstuckI saw this as a response and thought it was funny
- November was our highest revenue month ever and our most efficient channels were: • YouTube influencer • Native email buys • Linear TV Definitely not a coincidence that these are all less auction-based and much easier to control costs.
