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John Cocktosen
1,579 posts
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John Cocktosen
@indiewhacker
slop slangin' ๐Ÿค–
New York, NY
Joined January 2015
1,385
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3,713
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  • user avatar
    John Cocktosen
    @indiewhacker
    Jan 25, 2025
    Wait so... $200k profit on $20mm ARR 73 employees avg'ing $154k salary. CEO @ $300k/yr Over $11 million a year paid out in salaries. $544 customer LTV. Cost to serve a customer has to be minimal (it's a social media scheduler ffs) and unlike 15 yrs ago, this could prob be
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    Joel Gascoigne
    @joelgascoigne
    Jan 23, 2025
    2024 was a profitable year for Buffer, something we've really celebrated as a team after two years of losses. We closed the year with a net profit of $202,459. But perhaps the most exciting part for me of achieving a profit is that we were able to distribute our profit share
    1.4M
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    John Cocktosen
    @indiewhacker
    Jul 6, 2025
    Once you accept the fact that getting to a world-class level at what you do requires an unhealthy, fatal attraction level obsession with whatever game you're playing... One that will cause the people around you to question your sanity and how much time you spend doing and
    40K
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    John Cocktosen
    @indiewhacker
    Jul 5, 2025
    All the old clickbank niche offers are being made into apps by cracked 22 yr olds. Six pack Grow taller Fasting Manifestation Numerology Bizopp (coursiv) etc The difference is, these apps have more actual "enterprise value" than an ebook ever could. And it doesn't cost $100
    51K
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    John Cocktosen
    @indiewhacker
    Sep 8, 2025
    My card once got declined for an $11 breakfast at JFK airport. I walked away in shame, and promised myself no matter what it took - I would never be broke again. 8 months later my business was doing $2mm a month and hitting $200k+ days. Things change fast once you flip that
    96K
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    John Cocktosen
    @indiewhacker
    Sep 27, 2025
    I have so much more respect for the ppl grinding their asses off in the trenches to learn the game and get to their first $10k/mo than I do for the clownworld SV founders raising millions in dumb money who can't market their way out of a paper bag One has respect for the game.
    30K
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    John Cocktosen
    @indiewhacker
    Sep 24, 2025
    Steal this funnel and start printing in 2025: ad -> pre-lander -> advertorial -> bridge page -> pre-vsl -> vsl -> pre-checkout -> checkout -> cart -> post-cart -> pre-upsell 1 -> upsell 1 -> ?
    29K
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    John Cocktosen
    @indiewhacker
    Jan 17, 2025
    My biggest winner ever was a 34-min vsl where they didnt even see a buy button til 28 mins in. We scaled this to $90mm in gross sales. At peak we were spending $70k/day on YT at a 1.2x roas Longform copy has and always will outperform. If you're losing too many people its
    30K
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    John Cocktosen
    @indiewhacker
    Sep 27, 2025
    > $1.8mm domain > $1mm completely untrackable ad campaign > God knows how much on "R&D" & production 500 users (per investor update email) 18 reviews Bro desperately needs to deploy some pre-landers ASAP
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    Avi
    @AviSchiffmann
    Sep 26, 2025
    11,000+ car cards 1,000+ platform posters 130 urban panels West 4th St. domination 100% print. all 5 boroughs
    52K
  • user avatar
    John Cocktosen
    @indiewhacker
    Jul 12, 2025
    Anyone looking to learn the fundamentals of copy, this is what I did. I followed it and did everything he says. Found the books, copied the letters by hand. If you are brave enough to run this gauntlet, you will have a stronger foundational understanding of how to turn words
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    John Cocktosen
    @indiewhacker
    Jul 12, 2025
    Replying to @kes11av
    in one of Halberts old newsletters he has a list of what he would have someone just starting out do, and a list of books to read. well worth digging through the old stuff to find
    38K
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    John Cocktosen
    @indiewhacker
    Jul 23, 2025
    If you wanna go real deep on learning human psychology- Core level. Ground zero. The shit the copywriting books/courses never talk about - Ask your fav AI assistant to teach you about: Cold reading Barnum statements Apophenia By doing this, you will uncover the secrets
    17K
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    John Cocktosen
    @indiewhacker
    Jul 30, 2025
    Still blows my mind that you can just walk into your office, sit down at computer and build anything your twisted little mind can dream up There has quite literally never been a time in history this was possible for so many And yet people are willingly fading it because they
    14K
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    John Cocktosen
    @indiewhacker
    Sep 4, 2025
    Actually - fuck it. Lets test this out. I will share 1 marketing banger a day using this exact format and we will revisit this in 6 months. Current follower count: ~2.7k
    user avatar
    Nikita Bier
    X
    @nikitabier
    Sep 3, 2025
    The best content on X is neither short form nor long form. Itโ€™s medium form: 1-2 paragraphs. Itโ€™s just short enough to hook someone and explain something interesting. But itโ€™s not too long that people leave before reacting to it. Basically, this exact post.
    31K
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    John Cocktosen
    @indiewhacker
    Jul 31, 2025
    Until you learn this lesson, you will never scale an offer on cold traffic. "Think of how dumb the avg person is...then realize half of them are dumber than that" Sweeps, lotto, shark tank advertorials, soulmate drawings, get rich in RE, and of course...our old buddy bizopp
    user avatar
    EP
    @eptwts
    Jul 31, 2025
    anyone with an IQ over 130 is smart enough to dumb down their content for mass appeal
    11K
  • user avatar
    John Cocktosen
    @indiewhacker
    Sep 26, 2025
    You don't have a growth problem - your thing just sucks. I scaled a 41 page ugly ass pdf to $100k in month one of writing the vsl for it. Coldest of cold traffic (native) The video was 38 mins long. It took longer to watch the sales video than it did to read the pdf. The
    50K

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