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joher khan
6,229 posts
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joher khan
@joherkhan
co-founder @plmsda. prev: founding partner @fdotinc, storyteller @sypartners
Oakland, CA
joher.me
Joined April 2009
1,867
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6,198
Followers
  • Pinned
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    joher khan
    @joherkhan
    Jan 24
    Ramp followed this playbook. Brex did not.
    user avatar
    joher khan
    @joherkhan
    Jan 16
    Article cover image
    Article
    How to build a startup people actually care about
    In many ways the evolution of the tech industry trails far behind other industries. What’s probably more true is that all products and services follow the same cycle. Its just that tech is still in...
    168K
  • user avatar
    joher khan
    @joherkhan
    Jul 2, 2024
    If you ever meet someone who at one point was globally ranked in a video game hire them immediately
    3.8M
  • user avatar
    joher khan
    @joherkhan
    Sep 14, 2025
    Your first 100 customers don't come from: - Perfect marketing - Viral content - Growth hacks They come from: - Desperate DMs - Awkward cold calls - Shameless asking
    43K
  • user avatar
    joher khan
    @joherkhan
    Sep 16, 2025
    The best founder trait that I’ve seen isn't IQ or experience. It's the ability to keep going when everyone else would have quit.
    23K
  • user avatar
    joher khan
    @joherkhan
    Apr 24, 2023
    some people go to disneyland for everyone else, there's aisf.co
    Image
    00:00
    53K
  • user avatar
    joher khan
    @joherkhan
    Sep 15, 2025
    Your first 10 customers will buy from you Your next 100 will buy your product Your next 1000 will buy your brand
    18K
  • user avatar
    joher khan
    @joherkhan
    Sep 1, 2025
    People don’t talk enough about how much courage it takes to be a founder
    25K
  • user avatar
    joher khan
    @joherkhan
    Sep 15, 2025
    Want to know if your startup idea is good? Try selling it before building it
    24K
  • user avatar
    joher khan
    @joherkhan
    Oct 21, 2025
    SF’s startup secret: Design your city so that founders have no option but to lock in Homeless pooping on streets, assaults, needles, smells like pee, open air drug markets, mid restaurants Walking home is not an option.
    86K
  • user avatar
    joher khan
    @joherkhan
    Sep 5, 2025
    How to build a startup: >Build a janky product >Call random customers, pretend you’re a big company, get a customer >Call new customers, tell them you already have other customers >Call other customers, tell them stories of how you helped customers Hopefully your product
    26K
  • user avatar
    joher khan
    @joherkhan
    Oct 8, 2025
    If you believe in the future, build it. Also, move to SF.
    21K
  • user avatar
    joher khan
    @joherkhan
    Oct 18, 2025
    People in tech have such little taste that SF has no museums and no one cares.
    94K
  • user avatar
    joher khan
    @joherkhan
    Aug 3, 2025
    B2B SaaS is the most lucrative way to slowly become dead inside.
    24K
  • user avatar
    joher khan
    @joherkhan
    Sep 19, 2025
    Never trust a skinny chef And never trust a founder with a plan b
    12K

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