Jony Ive, Chief Design Officer for the entire smartphone industry.
Neil Cybart
78.2K posts
Apple/tech analysis. Founder/author AboveAvalon.com (@AboveAvalon, @AvalonPod and @AboveAvalonPlus) & InsideOrchard.com (@InsideOrchard).
- iPhone 17 Pro’s new camera and video feature demo. 8x optical zoom. Dual Capture for video.
00:00 - This is exactly what Apple should be doing, saying, and showing. It’s time to get louder and push back against AI slop. Such opposition will not come from Meta, Google, OpenAI, Netflix, Spotify.Made by hand.
00:00 - Subtle iPhone 17 marketing via a Center Stage horizontal selfie.Congratulations to The Studio, Severance, Slow Horses, and all of the @AppleTV Emmy nominees and winners! Tonight was a testament to their extraordinary storytelling and creativity.
- I spent some time using Apple Vision Pro. Apple has something big here, and they know it. This is the future of computing. My experience was trippy, freaky. Hard to describe but almost like a dream. Spatial photos/video gave me goosebumps. Will revolutionize memories.
- Action Button on iPhone 15 Pro Max. This video shows how to change the action (to camera for example). Cool stuff. #AppleEvent
00:00 - Another Marques Brownlee controversy. While taping a video ad for DJI, he filmed himself going 100+mph in a 35mph Slow Children at Play zone. His team then tried to hide it by blurring the speedometer, but they forgot to blur the second speedometer. Incredibly reckless and dumb.crazy how mkbhd pivoted to running over kids at 96mph in 35 zone (while also trying to cover it up) after failing to sell a wallpaper subscription
- This is Nike’s newest (and first) ad out of Saudi Arabia. Just came out two months ago. It’s really good. 37M views on YouTube. Nike needs to do more of this.











