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The playbook to launching your startup:
Monaco launched less than 4 months ago. I work with our customers every day planning their launches. This is the high-level playbook we follow:
We just launched Monaco. Here’s the exact playbook we used. I hope it's helpful to other founders and startups:
1. The launch video: most launch videos I see orient around some stressed out person at their desk or some philosophical approach to company building. Do not do this.
