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Social Savannah
@social_savannah
Meta & TikTok Ad Creative Expert | All Ad Examples Shared Are My Own!
See My Portfolio 👉
thesocialsavannah.com
Joined May 2019
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    Social Savannah
    @social_savannah
    Feb 12, 2024
    I’ve created ads for some of the largest online brands (The Farmer's Dog, BYLT, Wayfair, Fabletics...) & I'm excited to share my TOP 20 ad formats in a FREE cheat sheet for you to study! Sign up on my website pop-up to get it emailed to you: thesocialsavannah.com/ad-examples
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    Social Savannah
    @social_savannah
    Feb 16, 2020
    Unpopular opinion from a media buyer: 90% of paid social success comes from having a great brand + great creatives that are designed for the platform (looks native to IG, Snap, etc.) 10% of the equation is the actual targeting and optimizations. Change my mind.
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    Social Savannah
    @social_savannah
    Apr 6, 2021
    Don't make ads, make TikToks! As a brand owner or agency, you know it's not THAT easy. There are plenty of trends that brands can take full advantage of for advertising or organic purposes. Here are FIVE top (current) trends that brands should be creating content around:
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    Social Savannah
    @social_savannah
    Nov 11, 2021
    Working on an ultimate guide to TikTok advertising for eCommerce businesses. Comment below if you're interested 👇
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    Social Savannah
    @social_savannah
    Dec 10, 2021
    I never thought it was possible to be spending $500K+ a month on any other social channels than Facebook and Google (sorry Pin & Snap). TikTok has quickly become the best channel right behind FB/Google for many brands. The barrier to entry on TikTok is LOW. Here's some tips👇
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    Social Savannah
    @social_savannah
    Oct 11, 2022
    One of my TikTok ad clients is spending $150K+ a month on TikTok ads. Guess what is the top spending/performing age group? Women 45-54. The CTR and conversion rate on women 45-54 on TikTok is nearly double the 18-24 segment. 🤯
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    Social Savannah
    @social_savannah
    Jan 28, 2022
    Here are 5 ad creative hooks you can copy from me to improve your TikTok ad performance! Start your ad showing the product on the website, then show how it looks in real life! Ad for my client Fabletics ⬇️
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    Social Savannah
    @social_savannah
    Dec 13, 2021
    Facebook Ad Creative Tip: Split-screen ads are working super well right now! Mixing a static-image with a UGC video is a winning ad creative formula ✔️ Our latest ad for Brightech 👇
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    Social Savannah
    @social_savannah
    Jan 12, 2022
    How to only see ads on your TikTok feed: Go to settings -> ads -> ad experience specialist. Now you will only see ads when you scroll through! Perfect for getting ad inspiration and spying on what other brands are doing.
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    Social Savannah
    @social_savannah
    Jan 3, 2020
    Snapchat CPM's right now for conversion/purchase optimized campaigns are less than 50 CENTS averaged across my e-com accounts. Compared to $13 averaged across my accounts on Facebook. Don't sleep on Snapchat right now... or maybe you should. I'll happily take less competition 😃
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    Social Savannah
    @social_savannah
    Sep 17, 2024
    Here are 14 top ad hooks you need to be testing in Q4:
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    Social Savannah
    @social_savannah
    Jan 4, 2022
    Building ads in Facebook ads manager teaches you so much patience... It can also cause rage.
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    Social Savannah
    @social_savannah
    Feb 6, 2022
    My TikTok Ads course goes live in 1 week! It will include hours of tutorials on how to set up your TikTok ad campaigns for success, as well as all of my ad creative tips and tutorials. RETWEET this & FOLLOW me I will choose 1 person next week to win the course for free.
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    Social Savannah
    @social_savannah
    Sep 29, 2022
    If someone said I had to bet a million dollars on 1 ad format that I believe would get the highest return... I'd pick this format: - Say TikTok in first 3 seconds - Social proof "I saw everyone had these and wanted to try it" - Unboxing - Product in use - Endorsement / CTA
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