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Tarun
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Tarun
@tarunmallappa
I write about technology, economy & business. Not a VC. Helping create more (profitable) entrepreneurs in India.
Bangalore, India
Joined November 2009
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    Tarun
    @tarunmallappa
    Mar 24
    Article cover image
    Article
    The next 5 years for Q-commerce in India
    HUL in it's Q3 earnings call (published Feb 12, 2026) admitted that Q-commerce 'a structurally critical channel for the future'. This didn't get as much attention as it should have. They said 2...
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    Tarun
    @tarunmallappa
    Sep 18, 2024
    There's a culture in Big4s - if someone leaves office at 6PM, the managers ask "half-day kya" ? EY will undertake a massive campaign internally, to undo the damage this episode has done to them; In the short-term, there will be 'forced' relaxations on work-hours; there will
    846K
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    Tarun
    @tarunmallappa
    Sep 21, 2024
    In India, if you are, - not involved in a property dispute - have a healthy marriage - are in good health You are perhaps among top 1% of the population.
    273K
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    Tarun
    @tarunmallappa
    Mar 5, 2025
    A businessman lives 5x below his networth; a salaried person lives 5x more than his networth. Reason: certainty of cashflows.
    661K
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    Tarun
    @tarunmallappa
    Oct 3, 2024
    This is for those few living outside the bubble that is India. - This couple perhaps earn 450/ day. - Are among a vast 40% of India's population living in abject poverty. - Don't be fooled by the richness you see from the 10% of population. We still have a long way to go.
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    666K
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    Tarun
    @tarunmallappa
    Jul 12, 2024
    If you are, - in India - in your 20s - have the urge to get into manufacturing Get a small set-up going & start manufacturing engineering goods for exports. Cater to the OEMs and large exporters. You will thank me in 10 years. India's engineering exports is a $100 Bn industry
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    913K
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    Tarun
    @tarunmallappa
    Sep 19, 2024
    For the un-initiated, EY India is not a real company. Its just an Indian family firm who has signed-up to adopt the brand and policies of a global structure. Mr Rajeev Memani is the un-contested emperor of a famiky-run kingdom which he 'bequeathed' from his father in a very
    274K
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    Tarun
    @tarunmallappa
    Nov 7, 2025
    We must get this man back. Go into debt if you have to, India but get this man back/ Dr Sikka says India must build foundational models, build a vast number of applications on top of it. What we have is unique and nobody in the world has it. So, who else will build that for us
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    273K
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    Tarun
    @tarunmallappa
    Dec 31, 2024
    Reportedly, pani-puri vendors are also getting GST notices based on RazorPay/Phonepe transactions, asking them to comply. If you are a small business owner running an informal set-up accepting payments on UPI apps then, please register under GST and comply. 👇
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    732K
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    Tarun
    @tarunmallappa
    Jun 7, 2024
    The Birlas want a slice of the Indian paints’ pie. And they are going after the market-leader, Asian Paints. 1. Just 2 months ago, this nondescript store near my house carried an exclusive Asian Paints board for over 10 years. But today, I saw a new one.. 👇 Piqued by
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    Tarun
    @tarunmallappa
    Aug 9, 2024
    Airports are supposed to be 'shitty' because they are just a transit point. In India people don't understand that the cost of having fancy airports ultimately shows up on the airfares. Facts: SF airport is owned by the state. Many fancy airports in India are owned by
    user avatar
    Ishan Sharma
    @Ishansharma7390
    Aug 9, 2024
    Why is the San Francisco airport so shit? Had the worst experience ever! Extremely rude staff at United Air. Literally throws bags on the belt! The whole terminal has a very depressing vibe to it(I'm used to Bangalore T2 airport) Seats/floors are dirty. Dissappointed :/
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    308K
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    Tarun
    @tarunmallappa
    Apr 27, 2024
    After analysing the ice-creams market in India, I have come to this conclusion that one cannot build a profitable ice-cream company in India without owning the milk supply-chain. Almost all of the leading (profitable) players incl Amul, Arun, HUL, MotherDiary source the key
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    433K
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    Tarun
    @tarunmallappa
    Nov 23, 2024
    India has 35 Lakh truck operators & Blackbuck is already serving 1/4th of them through their platform. One of those few (truly) SaaS companies to have come out of India. As I have said before, IPOs are to be seen as a beginning and not the end. I skimmed through their RHP and
    175K
  • user avatar
    Tarun
    @tarunmallappa
    May 1, 2024
    The single most important factor fuelling India's consumption story is not purchasing-power or mobile penetration, It's not even e-commerce. It's a cultural one - Growth in nuclear families. This cultural change will cause a tectonic shift in the social fabric of our country. 👇
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    193K

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