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Profound
429 posts
Profound
@tryprofound
Marketing for the AI era.
- The most recognized brand in the world is rebuilding marketing for the agentic era and they're sharing the playbook at Zero Click NY tomorrow. Robin Triplett (VP, The Coca-Cola Company) and Mandi Ciocca (VP, Publicis Media Exchange) will join us on stage.
- Will the marketing team of the future have two halves: marketing to agents vs. marketing to humans? Kristin Fracchia, Head of Marketing at @GammaApp, is restructuring her team around this, and everyone at Zero Click NY will be taking notes.
- Profound reposted
Anthropic released Fable (Mythos) earlier today. Already available for use within @tryprofound Agents - Every time an Answer Engine recommends a B2B product, it's weighting peer signals and reviews. Increasingly, those are coming from G2. @sanderssays, Chief Innovation Officer at @G2dotcom, joins us at Zero Click NY on June 11th to give an inside look.
- Replying to @tryprofoundWhat people built: • Paid media integrations that launch brand-compliant ads based on real AEO insights from the Profound API • A field marketing Agent that analyzes your event calendar and tells you where misallocation and new opportunities lie • Combining analytics from GSC
- We just hosted our first Marketing Engineering Hackathon. 50 builders. 8 hours. $40K in prizes. Judges from Anthropic, Stripe, Ramp, Google, and MongoDB. The brief: Ship a system or Agent that runs a marketing process inhuman in scope or scale. Our incredible builders
