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UnderConsideration
@ucllc
A graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by @bryonygp and @arminvit.
Bloomington, IN
underconsideration.com
Joined February 2009
41
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56.7K
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    UnderConsideration
    @ucllc
    Jul 22, 2020
    Today on Brand New (Linked): This new logo for a milk tea shop in Manila was meant to look like a straw coming out of the opening of a plastic lid — instead, the internet pointed out it did not look like that at all underconsideration.com/brandnew/archi…
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    UnderConsideration
    @ucllc
    Aug 7, 2019
    Today on Brand New (Linked): Stephen Kelleher takes a stab at redesigning the Crocs logo underconsideration.com/brandnew/archi…
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    UnderConsideration
    @ucllc
    Mar 25, 2024
    Today on Brand New (Reviewed): New Logo and Identity for Brand New (!) with assists by Rob Clarke, Mat Voyce, Ragged Edge, Plural, and Prince Ink underconsideration.com/brandnew/archi…
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    UnderConsideration
    @ucllc
    Jul 3, 2019
    Today on Brand New (Linked): @JesseAlkire bluntly illustrates what’s wrong with the Cleveland Indians logo — showing how not-okay it would be to represent other ethnicities in the same way — and questions why it still hasn’t fully gone away. underconsideration.com/brandnew/archi…
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    UnderConsideration
    @ucllc
    Jan 27, 2023
    Today on Brand New (Linked): Philly-based @Smith_Diction shares the pitch deck they send to potential clients and it’s as crisp and clear as their design work. A great reference point for anyone trying to make their proposals better. underconsideration.com/brandnew/archi…
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    45K
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    UnderConsideration
    @ucllc
    May 15, 2015
    Fave Quip from Yesterday: General Dynamics set of playing cards from the Erik Nitsche era underconsideration.com/quipsologies/a…
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    UnderConsideration
    @ucllc
    Mar 24, 2017
    Fave Quip from Yesterday: The difference between oblique, rotated, and true Italics, explained in Michael Jacksons underconsideration.com/quipsologies/a…
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    UnderConsideration
    @ucllc
    Jun 27, 2020
    RIP Milton Glaser. It may be cliché or limiting to only use his "I❤️NY” logo as a way to commemorate him but it’s a perfect summary of not just his contribution to what good design should be but his own persona: iconic and unforgettable.
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    UnderConsideration
    @ucllc
    Dec 7, 2020
    Today on Brand New (Noted): New Logo and Packaging for @Pringles underconsideration.com/brandnew/archi…
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    UnderConsideration
    @ucllc
    Feb 10, 2023
    Today on Brand New (Linked): Has Dunkin’s logo been thinning? Decided to investigate but, sadly, neither Jones Knowles Ritchie (who did the 2018 redesign) nor the press team at Dunkin’ replied. So, conspiracy theories are welcome. underconsideration.com/brandnew/archi…
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    UnderConsideration
    @ucllc
    Jan 7, 2021
    Today on Brand New (Reviewed): New Logo and Identity for @BurgerKing by @jkrGlobal underconsideration.com/brandnew/archi…
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    UnderConsideration
    @ucllc
    Mar 5, 2019
    Today on Brand New (Linked): The 12 finalists for the original Miami Heat logo design contest in the mid 1980s underconsideration.com/brandnew/archi…
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    UnderConsideration
    @ucllc
    Aug 5, 2024
    Today on Brand New (Linked): Are @AllanPeters' logo “fixes” of popular logos a good exercise? With no client, no deadline, and no real-life challenges the results may be fun and possibly good but are they realistic? underconsideration.com/brandnew/archi…
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    338K
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    UnderConsideration
    @ucllc
    Jun 5, 2018
    Today on Brand New (Linked): Fun and attractive concept by Berik Yergaliyev of Tropicana packaging underconsideration.com/brandnew/archi…
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