The KOL black box that turned failing Web3 campaigns into case studies since 2017. Not following me is your competitor's advantage. Insider from @solus_group🥦
Wanna finally live like a BroKOLi chad instead of chasing scraps?
Real plays, OTC deals, allocations & insider collabs - this doors won’t stay open forever, G
Just drop "broKOLi" in the comments and I’ll DM you the invite
🧵How much of a KOL are you?
Not how much you feel like one.
How much you actually are.
Let’s test it. Based on real Animoca research — with a dash of BroKOLi’s crypto cynicism on top. Drop a comment if you want exclusive research straight from the BroKOLi crew — right from
They told us KOL marketing doesn’t work.
We said: Cool. Show us what you ran.
They sent a thread that said:
“This project could be big 👀”
No brief.
No targeting.
No funnel.
Just vibes and a $20K invoice.
This is the KOL playbook most teams still run.
Spray tweets. Pray for
The Web3 KOL Marketing Trilemma
Projects — Agencies — KOLs
Nobody remembers who broke it.
Everybody knows who’s fixing it.
🥦
PROJECT:
Hey agency, can you drop a KOL list?
AGENCY:
Gm. Maybe let’s align on goals first?
PROJECT:
Nah. Just the list.
AGENCY:
Got it. Usual
Every project wants KOLs.
But most just throw cash at loud accounts who couldn’t explain the product if their bags depended on it.
Here’s the truth:
Your best KOLs are already in your backyard.
Small following. Real conviction. Deep product context.
That’s what the BroKOLi
Everyone gets wrecked in KOL campaigns.
You’re not alone. Let’s talk about it.
Got stories? Drop them.
Figured out a winning setup? Share it.
Just trying to not waste $$? You’re in the right place.
Early @solus_group days, we ran KOLs like amateurs, I was just a baby
KOL marketing isn’t broken because of KOLs.
It’s broken because of how YOU use them.
Let’s break the illusion.
– Botted followers
– Threads written by ChatGPT in 2 minutes
– Fake engagement farms
– “Let’s just try a few tweets and see”
– No brief. No plan. No clue.
– Followers