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New case study just dropped π
Welcome to the TC-Universe πΈπ Huge thanks to @sammylazzz_ & co, @bazebrand @mattjlange @jamespawelczyk for such a fun collaboration!
Full @TCUFootball case study:
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A super-crew of independent creators here to launch your brand out of this world π
- Lightning is never the same shape twice. So we created a large collection of hand-drawn iterations of the bolt logo for both static and video purposes β‘οΈ Full @chargers case study: behance.net/gallery/205882β¦
00:00 - The design system was built to withstand the ebbs & flows of a calendar year. Each bucket includes guidelines/recommendations for their respective content categories and how the toolkit should be used βοΈπ₯οΈβ‘οΈ Full @chargers case study: behance.net/gallery/205882β¦
- Excited to unveil our case study for our recent partnership with the @chargers β‘οΈ We loved collaborating with the Chargers team to deliver an art direction inspired by the duality of sunny California and the charge of lightning in a storm. Check it out!
- "Clouds Phasing" transitions creative with medium intensity into a more vibrant rendition of the art direction - featuring a prominent powder blue and gold color palette π₯οΈ Full @chargers case study: behance.net/gallery/205882β¦
- Ever wish you could see how it all comes together? Check out our full case study for @TexasTechFB, now live on @Behance πβ¨ - behance.net/gallery/183935β¦
- As we wrap up the @chargers case study, we want to s/o their crew for taking this concept to the next level! It was awesome to see @tbrazas @TKDesignz @j_rodr1 @robbiekujath & co. work their magic β‘οΈ behance.net/gallery/205882β¦
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- In the first round of key art exploration, we tested the toolkit and creative boundaries through a variety of "Only Here" title cards π²π€ Full @GoStanford case study: behance.net/gallery/205981β¦
- Diving into each bucket, we kick things off with "So-Cal Sunshine" - Intended for creative with the least intense tone βοΈ Full @chargers case study: behance.net/gallery/205882β¦
- From our pattern/texture exploration - we tested them as graphic styles for photos as well. Our goal was not to encompass everything, but rather dial in what best fit the desired look, feel and tone β‘οΈ Full @chargers case study: behance.net/gallery/205882β¦
- "The Storm" is reserved for creative that revolves around the Gameday experience - from digital to OOH to in-venue - the visuals shift to a darker, more intense tone π©οΈ #BoltUp Full @chargers case study: behance.net/gallery/205882β¦
- Throughout our initial exploration of patterns and textures, we went down a few different paths inspired by speed, light, waves, and skate park murals β‘οΈπ Full @chargers case study: behance.net/gallery/205882β¦
- Treating the gameday experience like a storm drove everything from concept to design system and was the initial spark to our exploration of how we could capture the idea of a sunny LA day transitioning to a storm β‘οΈ Full Chargers case study: behance.net/gallery/205882β¦
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