About Us

Tom is an expert in Sales Performance Management, Incentive Compensation Management, and the impact of trust and motivation on Growth Strategy. His blend of backgrounds in education, leadership, and proven GTM expertise makes Tom a unique voice for maximizing value within early stage startups. Tom lives in the mountains of Utah and enjoys spending time in nature with family and friends.

Alex is the President and COO of Variabl and a leader in the ICM space with more than 15 years building and scaling commission programs. Alex has led and delivered ICM solutions across organizations including Informatica, Tesla, Workday, and others, combining deep domain expertise with a practical, automation-first approach to modernizing compensation management.

Alex holds a B.S. in Corporate Financial Management from San Jose State University and, outside of work, enjoys surfing, traveling, and trying new foods.

Alex combines a Corporate Finance foundation with hands-on software engineering leadership. Driven by a passion for AI, automation, and scalable systems, he transitioned into engineering and has built and operated complex platforms for both early-stage startups and large international enterprises. He has led high-performing, fully remote international teams delivering secure, efficient, enterprise-grade software. In his time off, he enjoys traveling with his family and staying active.

Jaspal designs the intelligent systems powering Variabl’s next-generation incentive compensation engine. He built his career in the Incentive Compensation Management space– starting in customer support and progressing through integration engineering and software development, then serving as an Incentive Integration Engineer and Product Manager at Tesla. That journey gives Jaspal a uniquely holistic perspective on what it takes to make incentive compensation work in the real world at an Enterprise level. Outside of work, he enjoys spending time with his family, staying active at the gym, and keeping up with the latest trends in technology.

Erik is the Chief Revenue Officer of Variabl and has spent more than thirty years studying why sales teams do what they do. He began his career modeling incentive plans for Fortune 500 clients at Sibson & Company, then helped build the commission software category at Callidus and Xactly, where he served as Chief Marketing Officer and Chief Evangelist and led the company’s expansion into Japan. Erik is the author of The Carrot IS the Stick, which combines his decades of experience with academic research on what actually motivates sellers.
Erik holds a bachelor’s degree from Stanford University and an MBA from the Paul Merage School of Business at UC Irvine. Outside of work, he enjoys traveling with his wife and their adult sons, ranging from adventure travel to SCUBA trips to music festivals.

Tiru is the VP Global Alliances and Partnership of Variabl and has spent more than twenty five years in the Sales Compensation space. He was the number 2 employee of Callidus for International markets where he was instrumental in building business from ground zero in the APAC & ASEAN Markets along with the partner network and after the SAP acquisition ran the Callidus solution business in APAC and EMEA Markets. During his career he has guided global fortune 500 organization across verticals in their Sales Compensation Solution journey. He has also ran the Global Sales Compensation Advisory business at Wipro and advised customers on onboarding of Sales Comp solution based on their organization maturity.

Tiru holds a bachelor’s degree from Mumbai University and an MBA from Pune University. Outside of work, he enjoys traveling with his wife and children’s, ranging from adventure travel to places of historic importance.