4.8 rating on G2
For Product, Growth, CS teams

Building software is getting easier. Getting people to use it is not.

Userflow guides users in-app, from their first aha moment to long-term retention. Built for PLG teams, no code required.
onboard
adopt
succeed
grow
Trusted by 800+
customer-obsessed teams

Onboard new users, drive feature adoption, and fix friction—without waiting on engineering.

Get every new user to their first win.

Personalized tours, checklists, and tooltips walk each user through setup based on their role, plan, or what they've already done.

Image

Get people actually using what you ship.

Announcements, banners, and triggered guides put new features in front of the right users when they're relevant, so what you ship turns into usage and revenue.

Image

Catch friction before it turns into churn.

FlowAI Signals flags drop-offs and confusing steps across your flows and Agent conversations, then recommends the in-app fix.

Image

Ship new guidance the same week you think of it.

Product, growth, and CS teams build and target guidance in a no-code editor, or generate a first draft with FlowAI Builder.

Image
Read and write ability

Userflow in Claude, ChatGPT, or any AI tool

Draft flows, create segments, and check performance without leaving the AI tool you already work in.

Image
Powered by FlowAI

AI that builds the flow, spots the drop-off, and recommends the fix.

FlowAI works across Userflow, from matching your brand and translating copy to answering users' questions the moment they ask.

Build experiences in minutes, not sprints.

FlowAI Builder removes the blank canvas. Generate complete flows by clicking through your product, match your brand instantly, and refine or localize copy on the fly.

Image
Generate full onboarding flows directly from your live product
Image
Apply your brand styles automatically—no design work needed
Image
Refine and localize in-app copy instantly, in any language
User interface of a flow builder app showing steps to create a project with Smartflow, including chat messages from users Rocky and Emma guiding the process.

See what's happening. Know where to act.

FlowAI Signals continuously analyzes your in-app experiences and AI conversations to surface friction, drop-offs, and opportunities—automatically.

Image
Spot recurring drop-off points across onboarding and core workflows
Image
Identify knowledge gaps driving Adoption Agent questions
Image
Understand which themes and pain points dominate user conversations
Dashboard showing 264 with a bar chart, notes about missing element errors sharply increased and views 50% below normal, with user Christian and topic categories for most dislikes, unanswered and frequent topics.

From answers to action.

The Adoption Agent doesn't just answer questions—it guides users forward. It responds in context, surfaces relevant walkthroughs, and launches flows directly from the conversation.

Image
Respond to user questions with contextual, in-product answers
Image
Recommend and launch relevant flows without leaving the chat
Image
Complete actions on behalf of a user with Action Flows
Two chat interface windows labeled 'Awesome Adoption Agent' showing conversation prompts and task completion; a small photo of a man named Michael and a photo of two people smiling together.

Turn insight into intervention.

Signals shouldn't sit in a report. Action Flows recommend and launch the right in-app response—based on real behavior, not guesswork.

Image
Get AI-recommended experiences for the friction patterns you're seeing
Image
Launch walkthroughs, checklists, or contextual guidance in one click
Image
Close the loop between what users struggle with and what they see next
User interface showing a conversation with Rocky, highlighting Resource Center options like Guided tours and Knowledge base.
Adoption Agent

Why tell them what to do when you can do it for them?

Adoption Agent shows users what to do—or completes multi-step tasks for them—the moment they ask.

Built for customer - obsessed PLG teams

Product & Growth

Improve activation and adoption — with no-code onboarding, in-app experiences, and now, task completion.

Image
Behavior-based in-app guidance—and now, agentic task completion—to get users to value faster
Image
Clear visibility into drop-offs and what to improve next
Image
Quickly show ROI of product roadmap decisions on onboarding and adoption
Two people smiling and looking at a laptop screen with a dialog box showing options and a button labeled 'Let's get started', alongside a graphic showing ROI growth at 135%.

Customer Success

Adoption Agent walks users through to completion—or completes it for them—with in-app flows, not just documentation.

Image
Usage signals surface friction and churn risk early
Image
In-app communication and responsiveness drive engagement and retention
Image
Agent can complete tasks, not just explain them, reducing ticket volume and freeing your team for the work that actually needs a human..
Image

Customer Marketing

Drive onboarding, engagement, and adoption - inside the product.

Image
Guide users through in-app 
onboarding and key workflows
Image
Measure impact and value
of new product launches on adoption
Image
Launch updates and education where users are most likely to act
Smiling man with curly blond hair and woman with curly dark hair on a purple background with app interface elements showing a 25% decrease in views and a welcome message.
Two women smiling and looking at a laptop screen together.
Danish Refai
Product Manager

“Userflow has transformed how we support our customers. It’s been a game-changer in empowering our users and reducing friction in their journey.”

-50%
time to value
+45%
product adoption rates
Image

Works with your existing stack.

‍No heavy setup.

No brittle integrations.

Just data that stays connected.

FAQs

Clear answers to common questions

Still have questions?

Our team is happy to help, whether you’re
just exploring or ready to get started.

How is Userflow different from a simple tour builder?

Built for continuous product adoption, not one-off tours—Userflow uses real product signals to guide users and help teams improve over time.

Do I need a developer to use Userflow?

 No. Product, Growth, Marketing, and CS teams can build and launch in-app experiences without engineering help.

AI is built into every part of Userflow. FlowAI Builder drafts flows and matches your brand styles. FlowAI Signals flags friction and drop-offs. FlowAI Actions recommends the right in-app fix. Adoption Agent (formerly the AI Assistant) answers user questions and guides them through the right flow, or completes the task for them with Action Flows.

Does Userflow work with Claude, ChatGPT, and other AI tools?

 Yes. The Userflow MCP connects your workspace to Claude, ChatGPT, and any MCP-compatible AI tool. From there you can draft and update flows, create segments, and ask how your flows are performing, all in plain language. Read/Write MCP access is included with all plans.

How does AI show up in Userflow?

FlowAI is the intelligence layer behind the platform — it helps teams build experiences faster, surface friction and patterns automatically, and respond with the right in-app guidance when users need it. Adoption Agent, formerly referred to as the AI Assistant, answers user questions in real time inside your product. When a question matches a Flow, it guides the user through the task — not just replies. The Userflow MCP connects your data to Claude, ChatGPT, and other AI tools so you can ask questions about flow performance and user behavior in plain language.

Who is Userflow built for?

Userflow is built for customer-obsessed B2B PLG SaaS teams—Product, Growth, Customer Success, and Marketing—responsible for onboarding and product adoption.

What kinds of products is Userflow a good fit for?

Userflow works best for self-serve, PLG (product-led growth) products on the web, with multiple user paths and frequent releases.

How much does Userflow cost?

Userflow offers tiered pricing designed to support growing teams and enterprise organizations alike:

  • Essentials:$300/mo, or $240/mo billed annually
  • Studio:$500/mo, or $400/mo billed annually. Includes the Adoption Agent.
  • Enterprise:custom pricing for larger teams

Essentials and Studio each include 1,000 monthly active users (MAUs), and pricing scales as your MAUs grow. Start a free trial of either plan, or talk to our team about Enterprise.

‍See pricing details → 

Still have questions?

Our team is happy to help, whether you’re
just exploring or ready to get started.