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StackAdapt Academy

Transforming You into a Digital Advertising Expert

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Ivy Studio™ Certification

AI Advertising Foundations

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Programmatic advertising can be complex, which is why StackAdapt Academy is dedicated to making it simple with our unique learning opportunities. Whether you want to master the platform or enhance your industry knowledge, choose your path and start your learning journey today!

Platform Education

Platform certifications, walkthroughs, materials, learning webinars, and more.

Programmatic Education

Programmatic courses, channel certifications, and more.

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Micro-Learning

Access short-form courses (3-5 minutes) with a focused and specific learning outcome.

Learning Webinars

Find out what's new in the StackAdapt platform and walk away with best practices and workflows to drive campaign success.

Platform Walkthroughs

Deep dive into key areas and features of the platform, and become a StackAdapt power user.

Sharpen Your Skills for the Future of Programmatic

The StackAdapt Academy is an industry-leading online education resource that provides you with everything you need to master digital advertising. From cutting-edge platform training to advanced programmatic insights, we equip you with the knowledge to drive success in your campaigns.

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Platform Education

Platform Certification Course, Walkthrough Videos, and More!

Programmatic Education

Learning Webinars

Features Channels Industry Strategy Campaign Strategies and Tactics

Platform Walkthroughs

Resource Library

Platform Certification Course

Essential knowledge to help you become a StackAdapt power user!

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All Content - Search Page

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Frequency Capping

A limit on the number of times an ad appears to the same person.

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StackAdapt Brand Lift

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StackAdapt and Digiday - The State of Agencies

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Keyword Rule Targeting in StackAdapt

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Programmatic Audio in StackAdapt (DE)

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About StackAdapt

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B2B Advertising Trends - The Systems and Signals Powering B2B Growth in 2026

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StackAdapt for PR Agencies

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Sports Marketing Guide 2024 (NA)

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StackAdapt Pixel

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Requesting an Inventory Package

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Rank-Based Budget Allocation

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The number of times an audio advertisement was initiated.

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Selections and Table Customizations

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Audiences Overview

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Video Advertising in StackAdapt (EU)

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Campaign Editor

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Building Location Sets

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Creative Builder in StackAdapt

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An instruction given to an audience to immediately take action such as "Subscribe To Our Newsletter" or "Visit Our Store".

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StackAdapt for Charities (APAC)

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Video Advertising in StackAdapt (UK)

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The number of times an ad is shown during a specified period.

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StackAdapt Overview (APAC)

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Benefits of StackAdapt Brand Lift

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Audiences (UAE)

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Duplicating Orchestration Flows

Orchestration Flows

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Display Advertising in StackAdapt

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StackAdapt Overview (EU)

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A closed ecosystem where the ecosystem sells its own inventory, while also representing the demand side and controlling the price of its ad slots. An example of a walled garden in digital marketing is Facebook.

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StackAdapt Wrapped: 2021 Edition

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Executing a Full-Funnel Campaign Strategy

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StackAdapt API 101

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Programmatic Audio 201

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Forecasting 101

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Advanced Retargeting and Lookalikes

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Advanced Conversions (Part 2)

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Choosing the Right Self-Serve Audience

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Leveling Your Productivity With Bulk Editing

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How to Troubleshoot Underpacing Campaigns

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Any placement (or ad) that is within the top portion of the site and viewable without scrolling.

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Testing two different versions of an ad or webpage to see which yields higher results.

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Companies that specialize in delivering ads across the span of participating publishing entities.

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A piece of HTML or JavaScript code that is inserted into the source code of a web page via an Ad Server for the purpose of serving content.

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The sponsor of the ad or a brand.

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Automated Guaranteed (AG)

Automated purchasing of guaranteed, premium inventory.

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Behavioural Segmentation

Grouping and targeting consumers based on their previous online behaviour.

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StackAdapt bidding engine that makes decisions on what users we should bid for.

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Content that entices a user to click at the expense of quality or accuracy.

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When a consumer performs the desired action of a marketing message.

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A small piece of data sent from a website and stored in a user's web browser while the user is browsing that website.

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Cost Per Acquisition (CPA)

A pricing model where advertisers pay for a specific acquisition or publishers get paid.

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CPM (Cost Per Mille)

Cost per thousand impressions (mille is Latin for thousand). This refers to a pricing model where the advertiser pays when their ad is viewed.

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Information collected from owned media, analytics tools, CRM systems, and performance analysis tools.

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Demographic Segmentation

When an audience is divided into externally measurable characteristics of potential consumers, such as age, gender, race, occupation, education, income level, household size, and stage in the family life cycle.

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Direct Response

A marketing-strategy approach that elicits an immediate response from the consumer such as an immediate sign-up or purchase.

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Media placement that is not paid for and attained organically – includes Search Engine results, social media buzz, and press coverage.

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Effective Cost Per Mille (eCPM)

Total earnings divided by impressions - a useful statistic to track ad performance.

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Effective Cost Per Click (eCPC)

How much on average is earned from the user clicking on the ad. (Media cost/total clicks).

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A click on a native ad that resulted in a site visit with a duration of 15s or longer.

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A tool in the campaign editor that predicts performance based on historical data from similar campaigns in the past 24 hours. Unique to StackAdapt.

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Campaign Groups

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Geographic Targeting

Reaching consumers in specific geographical locations based on zip code, area code, city, DMA, or state.

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Hyper-targeting

Piling a variety of targeting schemes on top of each other.

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Interactive Advertising Bureau (IAB)

An advertising business organization made up of over 500 leading media and technology companies.

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This stands for Internet Protocol Address. It is a label assigned to specific device such as a desktop computer or printer that is used for interface identification and serves as a "return address" when a user is browsing the internet.

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Lead Generation

A form of marketing in which the objective is the acquire leads of interested, or potential customers - this can be executed via Email, Display, Search, Mobile, or Social Media marketing.

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HTML that describes the webpage and helps search engines in categorizing that page appropriately.

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Links on a webpage that lead to a page with a different domain. Ensures an ad is delivered where it should be considering consumers, advertisers, and available websites. Outbound links increase the impact of an ad.

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Prospecting Email

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Persistent ID Targeting

Used for “people-based” targeting and tracking by assigning users (that login into an app or network) an ID that follows users throughout browsing, and across device – based on data collected, marketers can individual users regardless of what device they are using.

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This acronym stands for Point of Sales. This system or a touchpoint that can be used for offline attributions with campaigns.

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Premium Inventory

Ad space inventory that is of high interest or in demand by advertisers on publisher's site.

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Psychographic Segmentation

Market segmentation strategy whereby the intended audience for a given product is divided according to social class, lifestyle, or personality characteristics. Similar attitudes, values, and lifestyles.

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Remnant Inventory

Advertising space that a publisher has been unable to sell.

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Responsive Design

A style web design in which the code allows the layout to adjust to the possible different screen sizes the users may view it on such as desktop, smartphone, or tablet.

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Revenue Sharing

Sharing of revenue by two unrelated parties due to a business arrangement or other reasons.

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Advertisements with which users can interact (as opposed to solely animation) in a web page format.

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Return On Advertising Spend (ROAS)

A measurement used to calculate the monetary success, using Revenue as key variable.

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Search Engine Optimization (SEO)

Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors, solutions, products or services. This is achieved through thematic page design, consistent HTML tagging, linking strategies and focusing content on core keywords.

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Survey-Based Targeting

Target users based on their responses to consumer survey questions.

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Looking at the advertiser's account from a backend view. Some features are "super" only, which means only a StackAdapter can see this or make changes. These are hidden in the advertiser's view.

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the StackAdapt mascot!

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A Trading Desk is the programmatic buying arm of an agency holding company, an independent company, or internal team of an agency that aggregates programmatic, auction-based inventory across various DSPs and ad exchanges.

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Travel Buying Signals US

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Threshold is the quality score referring to custom segment creation.

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The amount of impressions coming into a DSP from exchanges. Also refers to the amount of revenue flowing through the platform.

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S2 E12 | The Power of Programmatic for Political Ads

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S2 E9 |Driving Performance With Contextual Advertising

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S2 E7 | How to Cultivate Thriving Cannabis Marketing Campaigns

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S2 E2 | The Future of Travel and Tourism Marketing

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S2 E6 | The Right Prescription for Healthcare Marketing

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Ad Formats in StackAdapt

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Collecting data to see progress in a campaign.

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ChatGPT Ads: Campaigns

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Connected TV in StackAdapt (US, CA)

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Machine Learning and Artificial Intelligence in StackAdapt_FR

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Creative Tactics in StackAdapt

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Refers to whether a campaign is delivering on its expected budget or not.

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Advertising for Sensitive Categories with StackAdapt (FR)

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Video Advertising in StackAdapt (ES)

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Effectiveness of Native Ads

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StackAdapt for Travel and Tourism Marketers (UK)

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Dynamic Retargeting in StackAdapt

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Forecasting in StackAdapt

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Native Outstream

In text/feed video format where video only starts playing when user scrolls into view.

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Higher Education Recruiting (US, CA)

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Reporting in StackAdapt

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Q2 Product Showcase

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StackAdapt Audio Publishers (US, CA, UK)

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StackAdapt Creative Studio

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Inventory Packages

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StackAdapt for Automotive (US)

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StackAdapt for Finance

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StackAdapt for Healthcare

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StackAdapt for Higher Education

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S2 E4 | How to Plan Your 2021 Holiday Marketing Campaigns

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Percentage of the target audience exposed to a message at least one time.

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StackAdapt for Real Estate (US)

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Creating a New Advertiser

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StackAdapt Platform Performance Benchmarks (US, CA)

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Video Advertising in StackAdapt (US, CA)

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StackAdapt's Programmatic Playbook for Cannabis Marketers

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StackAdapt's Programmatic Playbook for Healthcare Marketers

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StackAdapt for Automotive Marketers (APAC)

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Connected TV: The Independent Agency Opportunity

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The Connected TV (CTV) Business Case Kit

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Political 1st-Party Data Measurement

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Diversity Stats

A super only function when CSM can decide on the percent of inventory allowed from each supply source / device. Unique to StackAdapt.

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StackAdapt Advertiser Perceptions Contextual Executive Summary (US)

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The Guide to Programmatic Audio Advertising (US, CA)

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StackAdapt for Retail Marketers (US)

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StackAdapt LiveRamp RampID API Quick Reference

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A campaign is said to be "performing" if it delivers on the expected KPI.

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StackAdapt Overview (UK)

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StackAdapt CRM Upload Guide (US, UK, AUS)

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StackAdapt for B2B Marketers (UK)

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StackAdapt Platform Performance Benchmarks (EU)

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StackAdapt Platform Performance Benchmarks (UK)

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Conversion Pixel

A pixel that transmits to a third-party that a user has completed the desired action.

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Programmatic Audio in StackAdapt (AUS)

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Quick Start Reference Guide (Execute)

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StackAdapt Brand Lift

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Healthcare Lift Guide

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Higher Education Recruiting (UK)

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Keyword Rule Targeting in StackAdapt (DE)

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Keyword Rule Targeting in StackAdapt (ES)

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StackAdapt Advertiser Perceptions Contextual Infographic (UK)

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Effectiveness of Native Ads (UK)

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StackAdapt Brand Lift (ES)

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StackAdapt Page Context AI (ES)

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Weather Targeting in StackAdapt

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Interactive Video

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StackAdapt Page Context AI (FR)

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StackAdapt Advertiser Perceptions Contextual Advertising Report (UK)

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Destination Visitation Measurement

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The Programmatic In-Game Advertising Playbook (UK)

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Digital Out-of-Home

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StackAdapt Global Inventory Partners

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StackAdapt Travel Lift Guide

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The Ultimate Guide To Connected TV Advertising

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Developing a Business Case for Programmatic Advertising

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Blended In-Game Advertising With StackAdapt (APAC)

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Premier League (UK)

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StackAdapt for B2B Marketers (APAC)

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Tentpole Events For Retail Marketers (APAC)

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The Guide to Contextual Advertising

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StackAdapt Programmatic Campaign Execution Checklist

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A combination of various multimedia components used to relay information in real-time to consumers/customers.

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Ad Placement Catalog

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StackAdapt's Guide to Industry Targeting

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The Organic Growth Trends Report (US, CA)

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StackAdapt and Digiday - The state of CTV, video and audio advertising

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Keyword Rule Targeting in StackAdapt (FR)

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StackAdapt Guide to B2B Marketing

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The Programmatic In-Game Advertising Playbook (US, CA)

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Snowflake Integration

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StackAdapt Platform Performance Benchmarks (APAC)

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Programmatic Audio Channel Certification

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StackAdapt Overview (MX)

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StackAdapt ABM Targeting and Measurement

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Inventory Packages

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Audiences in StackAdapt (ES)

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Add3 CPG StackAdapt Case Study

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Digital Willow Travel StackAdapt Case Study

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StackAdapt Footfall Attribution

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Ohlmann Group Higher Education Success Story

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White Spider Success Story (DE)

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StackAdapt Pixel (DE)

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StackAdapt Travel and Tourism (DE)

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Engagement Tracking and Pricing in StackAdapt (DE)

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StackAdapt for Travel and Tourism Marketers (ES)

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Maktagg Case Study (ES)

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StackAdapt Pixel (FR)

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Advertising for Sensitive Categories (DE)

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Engagement Tracking and Pricing in StackAdapt (UK)

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Audiences in StackAdapt (UAE - EN)

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StackAdapt Advertiser Perceptions Contextual Infographic (US)

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White Spider Success Story (ES)

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StackAdapt Brand Lift (DE)

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Exchange Wire - StackAdapt DeepDive Multi-Channel Report

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Academy Bootcamp: H1 2023 Edition

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Salesforce Data Cloud Integration

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The Guide to Digital Out-of-Home Advertising (US, CA)

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Machine Learning and Artificial Intelligence in StackAdapt_DE

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StackAdapt Attribution Solutions

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Creative Library in StackAdapt

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Campaign Conversions

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StackAdapt Best Practices (2024 Edition)

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Performance-Based Budget Allocation

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Boosting Campaign Efficacy in Europe - AI Solutions for Digital Advertisers

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4 Features To Maximize Your ROI in StackAdapt

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B2B Advertising

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From Creatives to Conversions: Toolkit for Success (AMER)

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From Creatives to Conversions: Toolkit for Success (APAC)

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Political Advertising Certification Course

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Campaign Editor

Technical Certification

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Campaign Editor

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Overview of All Tabs

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Location Audiences

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Intersection Audiences

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Lookalike Audiences

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Completion Tracking

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Standalone Pixels

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Navigation and Best Practices

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Inventory Overview

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Campaign Groups

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StackAdapt Brand Lift Study

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Basic Functions and Best Practices

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Inventory Targeting Settings and Parameters

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Audience Targeting

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Overview and Best Practices

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Explore and Support Menu

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Solutions Catalogue

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Creative Upload

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Adding Content to the Creative Builder

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Ad Tag Generator Walkthrough

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Styling and Customization

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Integrations Overview

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B2C Certification Course

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Click-Based Budget Allocation

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Incremental Reach

Quantifies the additional unique viewers reached by a CTV campaign on top of the results being generated without it (often measured by reach beyond linear TV).

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Basic Setup Guide

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Beyond the Cookie: Contextual Targeting in StackAdapt

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Travel Advertising Certification Course

auto-registration Industry Certifications Industry Certification Instructor Julia client centre

Travel Advertising Certification Course

auto-registration Industry Certifications Industry Certification Instructor Julia client centre

Mastering Your B2B Campaigns With StackAdapt

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AVOD (Ad-Supported Video on Demand)

A subset of SVOD where users can subscribe to ad-supported tiers to watch content that shows ads at a lower cost. Examples include streaming services like Disney+ and Hulu.

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BVOD (Broadcast Video on Demand)

A subset of AVOD (see above) that provides ad-support streaming content from traditional broadcasters.

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FAST (Free Ad-Supported TV)

Ad-supported platforms that offer a variety of content for free, including live TV channels and on-demand programming.

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Connected TV Certification Course

auto-registration Connected TV Channel Certifications Instructor Julia client centre

Salesforce Integration

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Advertiser Settings

Email Templates Editor

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Email Templates Editor

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Preview and Send Test

Email Templates Editor

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Digital Out-of-Home Certification Course

Channel Certifications Instructor Julia client centre

Orchestration Flows

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Wait for Condition

Orchestration Flows

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Orchestration Step

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True/False Split

Orchestration Flows

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Dimension Allocation

Campaign Editor

auto-registration Platform Walkthroughs Campaign Editor client centre

Dynamic Creative Optimization (DCO)

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Shopify Profile and Event Mapping

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Creative Tactics

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Adtech and Martech 101

Technical Course

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Full Walkthrough

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Email Campaigns

Full Walkthrough

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E-Commerce Campaign Setup and Best Practices

Dynamic Creative Optimization (DCO)

auto-registration Platform Walkthroughs Dynamic Creative Optimization client centre

Shopify Setup and Best Practices

Dynamic Creative Optimization (DCO)

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Orchestration Flows

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Creative Builder - Enhanced By Ivy™

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Programmatic to Programmatic (Orchestration Flow)

Orchestration Flows

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Plain Text Editor

Email Templates Editor

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Customer Acquisition Funnel Setup

Data Hub Analytics

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Customer Acquisition Funnel Overview

Data Hub Analytics

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Flow Repeat Settings

Orchestration Flows

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Programmatic Campaign Trigger

Orchestration Flows

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Retail Marketing Trends - How to Win in 2026

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Multi-Channel Solutions for World Cup Success (UK)

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Q1 Product Showcase: Marketing Orchestration

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Full Walkthrough

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Audiences and Attribution

Full Walkthrough

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Full Walkthrough

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AI Video Builder

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Cross-Channel Attribution: Measuring the Real Impact of Programmatic

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StackAdapt Contextual Advertising Report (US)

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Prebuilt Templates for Orchestration Flows

Orchestration Flows

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StackAdapt ABM Targeting and Measurement (US)

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Snowflake Integration

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ChatGPT Ads: Onboarding

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ChatGPT Ads: Reporting

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How AI is Changing Programmatic Advertising

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StackAdapt x OpenAI ChatGPT Ads Open Beta

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The Anatomy of a Strong Prompt

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Using AI as a Research Assistant

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Machine Learning and Artificial Intelligence in StackAdapt_MX

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Video Advertising in StackAdapt (FR)

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Bid Factoring in StackAdapt

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StackAdapt Page Context AI

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StackAdapt for Arts and Entertainment (US)

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GDPR and StackAdapt

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Combined Audiences

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StackAdapt Blueprint for Growth

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StackAdapt Travel and Tourism (UK)

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Machine Learning and Artificial Intelligence in StackAdapt

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Machine Learning and Artificial Intelligence in StackAdapt_ES

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Function Whitelist

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Content that appears in the lower portion of the site that is only viewable after scrolling.

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Academy Bootcamp: Q2 2022 Edition

Everything you need to stay up to date on the StackAdapt platform.

Academy Bootcamp: Q3 2022 Edition

Everything you need to stay up to date on the StackAdapt platform.

Academy Bootcamp: Q1 2022 Edition

Everything you need to stay up to date on the StackAdapt platform.

Academy Bootcamp: Q4 2022 Edition

Everything you need to stay up to date on the StackAdapt platform.

Platform Quality 101

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Broadcaster Video-On-Demand

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StackAdapt Pharma Campaign Checklist

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Connected TV in StackAdapt (EU)

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StackAdapt Political Advertising Audiences

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auto-registration Platform Walkthroughs Settings Audiences client centre

Pixel Analytics

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DOOH Forecasting

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Campaign Organization

Campaign Editor

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Dynamic Retargeting in StackAdapt (DE)

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Supply-Side Platform (SSP)

A software used by digital publishers to sell ad inventory programmatically to advertisers. SSPs connect to demand-side platforms (DSPs) to allow potential buyers to buy ad inventory programmatically. SSPs and DSPs work together to facilitate ad buys through RTB.

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Audiences in StackAdapt (US, CA)

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Yield Optimization

The supply-side process to increase revenues for the publisher.

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To use cookie-based-technology (that follows users across the web) to serve ads to people who have previously visited your site.

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Sunny Digital Healthy Living StackAdapt Case Study

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Political Page Context AI

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Private Marketplace (PMP)

An invitation-only marketplace that gives buyers exclusive access to premium publisher inventory while using automated buying methods to purchase inventory, faster, thus elimination the RFP and negation processes.

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In-App Advertising With StackAdapt (CA)

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(in Custom Segment) Words that a user enters into a search engine that result in them finding webpages that correspond to those keywords.

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Purchase amount submitted to the auction to buy an ad.

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Engagement Tracking and Pricing in StackAdapt (FR)

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HubSpot in StackAdapt (US)

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Insertion Order

Overarching parameters for a group of campaigns. (Can include budget caps, margins, impression/click goals etc..)

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Audiences in StackAdapt (UK)

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Programmatic Audio in StackAdapt (FR)

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CCPA and StackAdapt

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SVOD (Subscription Video on Demand)

Subscription Video on Demand which includes video on demand services like Netflix and Apple TV+ that require a monthly or annual subscription fee to view their content.

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Reporting in StackAdapt (MX)

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A software that removes an ad from a user's viewing experience.

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StackAdapt Political Lift Guide

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Display Advertising

Banner or graphical advertising on webpages.

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Ad Creative Pixel

A literal 1x1 transparent image (pixel) that is embedded into an ad tag which communicates with a browser to track whether a user has viewed the ad.

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Cost Per Completed Listen (CPCL)

Indicates the cost that advertisers pay each time an audio has been listened through to completion.

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KPI stands for key performance indicators which help measure if important business objectives are being met.

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Creative Incrementality in StackAdapt

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StackAdapt for Diwali (APAC)

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StackAdapt Marketing Master Guide to Cannabis Advertising

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Getting Started with Creative Builder

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StackAdapt Advertiser Perceptions Contextual Executive Summary (UK)

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A type of television broadcasting that is delivered via cable or satellite TV systems, and programmed and watched as scheduled (instead of streamed to a specific user on demand).

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Audience Insights

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StackAdapt for B2B Marketers (ES)

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Maximizing Scale and Accuracy with Audiences

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Programmatic Audio 101

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Advanced Conversions (Part 1)

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ROI stands for Return On Investment. This measurement is used to calculate the monetary success of a campaign, using Profits as a key variable.

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Resources At Your Fingertips

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Campaign Budget Options

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Leveraging Zero-Party Data in Your Campaign Strategy

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Freshpaint Overview

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Programmatic Audio in StackAdapt (APAC)

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Travel Marketing in StackAdapt

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StackAdapt - An Overview (DE)

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Pre-Holiday Planning With StackAdapt

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Programmatic Audio in StackAdapt (ES)

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In-Game Channel Certification

auto-registration Channel Certifications Instructor Julia client centre

StackAdapt for B2B Marketers (US, CA)

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Conversion Tracking In StackAdapt

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Brand Lift, Sales Lift and Footfall Attribution Matrix

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The Power of Reporting

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Exclusive Learning Session Q3 Edition

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StackAdapt - An Overview (ES)

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StackAdapt Political Influencer Targeting (US)

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S2 E11 | Certified Strategies for Higher Education Marketing

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Ad Perceptions Multi-Channel Report Infographic - UK

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Page Context AI

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StackAdapt Page Context AI (MX)

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StackAdapt Overview (US, CA)

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StackAdapt Programmatic Campaign Planning Checklist

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Attribution Model

A model used to determine how much credit is given to each channel that contributed to the sale or conversion on a website.

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Code that wraps the landing page URL to track time on site. Engagement tracking using iFrame solution -- user experience does not change. The only difference is that the URL has a prefix of content.to/discover. Unique to StackAdapt.

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Advanced Creative Strategy and Best Practices

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Finding Repetitive Work Worth Automating

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Using AI to Analyse Campaign Results

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Finding Audience Insights Faster

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DOOH Advertising

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B2B Certification Course

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Exclusive Learning Session Q4 Edition

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Building A Cross Channel Strategy

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Win This Holiday Season With Connected TV

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Interstitial Ad

Full-page ads that load in a separate window before the main webpage loads.

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Increasing the impact of an ad.

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Lookalike Modelling

To build a consumer profile and target users who exhibit similar characteristics to your existing customers (or other valuable audiences).

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auto-registration Platform Walkthroughs Pixels client centre

RTB (Real time bidding)

The buying and selling of impressions through real-time auctions via ad exchanges or SSPs.

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Foot Traffic Attribution

Foot Traffic Attribution or Foot Fall Attribution is a way to measure the effectiveness of a digital ad through user actions.

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StackAdapt Pixel (ES)

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Beyond the Screen: Why DOOH is Your Brand’s Next Big Move

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Plan Ahead for 2025: Toolkit for Programmatic Success

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StackAdapt Quarterly Showcase [Q1 2025 Edition]

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S2 E1 | Navigating the New Normal in 2021

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S2 E8 | Driving The First Click With Creatives

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S2 E5 | The Greatest Assets for Financial Services Marketing

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Quick Start Reference Guide (Analyze)

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S2 E10 | Leveraging Programmatic for a Vertical Marketing Strategy

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S2 E3 | Strategies to Succeed in B2B Digital Marketing

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A lead refers to a potential customer contact.

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The Power of Sequential Targeting

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A vendor refers to a company with a specific product or service such as creating or delivering rich media, or providing third-party data.

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Multi-Goal Optimization

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CPE (Cost per engagement)

A bidding tactic where advertisers only pay for users who stay on site for 15s or longer. Unique to StackAdapt.

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Success Lab: Cutting Edge Creatives for Maximum ROI

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Creative Builder

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StackAdapt Quarterly Showcase [Q2 2025 Edition]

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Political Marketing with StackAdapt (Part 1)

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Email Templates Editor

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Polygon Targeting

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Account Settings

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1st-Party Data Attribution

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Location Targeting in StackAdapt

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Revenue Passback

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auto-registration Platform Walkthroughs Overview Page client centre

auto-registration Platform Walkthroughs Data Hub Marketing Orchestration client centre

Shopify Integration

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Campaign Groups

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Solutions Catalogue

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The Importance of Tentpole Events for Marketers (EMEA)

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The successful transmittal of the page (fully downloaded) to the user's browser.

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Payment and Billing

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Dynamic Creative Optimization (DCO)

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Orchestration Flow

Orchestration Flows

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Campaign Groups

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Geographic Targeting

auto-registration Platform Walkthroughs Forecasting client centre

auto-registration Platform Walkthroughs Audiences Data Hub Marketing Orchestration client centre

Purchase-based Targeting

Target users based on products they've purchased.

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Engagement Tracking and Pricing in StackAdapt

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Crack the Code With Cross-Channel Attribution

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Political Marketing with StackAdapt (Part 2)

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Q2 Product Showcase

auto-registration Learning Webinars client centre

1st-Party Data Strategies That Won’t Crumble

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Winning in Retail and E-commerce: Reach, Convert, Retain

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Conversion Funnel

A term used to describe the customer path to purchase – includes brand awareness, consideration, conversion, loyalty, and advocacy.

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Programmatic Media Buying

Algorithmic, software-based bidding on inventory to show a single ad, to one consumer, in one specific context. (As opposed to buying that involves RFPs, vendor negotiations, and manual insertion orders)

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A dynamic feed contains every version of the content that can be served in the creative. Feeds allow advertisers to update content easily and quickly, without having to update the creative assets.

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Video Advertising in StackAdapt (DE)

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Contextual Advertising

Advertising that is specifically related to the content on a website or network.

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A web server that stores and delivers advertisements for viewing.

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A type of internet crime that occurs when a user or program imitates an interaction with an ad for the purpose of generating a false charge.

auto-registration C Glossary Terms client centre

The number of times your ad was viewed.

auto-registration I Glossary Terms client centre

The group of people who visit a specific website or who are reached by a specific ad network.

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separator client centre

separator client centre

Custom segments added on the back end to improve performance of campaigns. Unique to StackAdapt.

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separator client centre

Product-Related Segmentation

Segmenting the audience based on usage of product. For example, users are either light or heavy users of the product.

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Incremental Reach Measurement

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In-App Advertising With StackAdapt (US)

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Device ID and IP Audiences

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StackAdapt Overview (FR)

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The Political Advertising Playbook (US)

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Advertising for Sensitive Categories with StackAdapt (UK)

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StackAdapt Page Context AI (DE)

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auto-registration 1-Pagers NORAM client centre

Dynamic Retargeting in StackAdapt (ES)

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StackAdapt for B2B Marketers (FR)

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Advertising for Sensitive Categories (US, CA)

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An Overview (JP-JP)

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Ivy Studio™ Technical Certification

Certification Course

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AI Advertising Foundations

Certification Course

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Campaign Editor

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Custom Requests

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StackAdapt Brand Lift (MX)

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Ultimate Guide to Native Advertising

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Sports Marketing Guide 2024 (EMEA)

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Programmatic Audio in StackAdapt (US, CA)

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An Overview (JP-EN)

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Incremental Reach Forecasting

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Partner Learning Webinar: Samba TV and StackAdapt

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Audio Amplified: Turning Listeners to Customers

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2024: Year in Review and Best Practices Ahead

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Native Channel Certification

auto-registration Channel Certifications Instructor Matt Evered client centre

Programmatic Audio with StackAdapt (EU)

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Blended In-Game Advertising (EMEA)

auto-registration In-Game 1-Pagers EMEA client centre

Links from outside sites to your website.

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Turning a Campaign Brief into a Prompt

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Inside ChatGPT Ads: What Brands Need to Know

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Dynamic Creative Optimization (DCO)

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StackAdapt Best Practices for H2

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Building a Digital Strategy for Generational Marketing

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Affiliate Marketing

A form of performance-based digital marketing (most often used for retail) in which the compensation model allows for the affiliate to earn a commission for the promotion of the product.

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DMP (Data Management Platform)

an online platform that stores, organizes, and analyses 1st and 3rd party data to better discover and reach and target audience; it then applies in-depth measurement to optimize media buying and creatives.

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The Programmatic Workflow: Where AI Fits

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Request refers to an attempt by a user's browser to retrieve a page and page elements, such as ads, from a server on the internet.

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IAB defined banner ads that are 120 by 600 or 160 by 600 pixels.

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Cannabis Advertising with StackAdapt (US, CA)

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Mastering Your Programmatic Multi-Channel Strategy

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Audiences in StackAdapt (JP)

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Campaign Editor

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Dynamic Retargeting in StackAdapt (FR)

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Audio Completion (AC)

The number of times the audio advertisement was played until the end.

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Browsing Audiences

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Multi-Channel Solutions for World Cup Success (NORAM)

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Direct Mail in Orchestration Flows

Orchestration Flows

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A piece of code containing the agreed-upon terms (negotiated pricing, for example) between an advertiser and publisher that allows the advertiser to access the publisher’s inventory.

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Demand Side Platform (DSP)

A software that executes programmatic media buying - a form of buying in which inventory is purchased real-time to show one specific ad, to one consumer, in one individual context, including determining which media, how much to buy, and at what price.

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Video Completion Rate (VCR)

The percentage of all video ads that play through their entire duration to completion.

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From Creatives to Conversions: Toolkit for Success (EMEA)

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StackAdapt for Travel and Tourism Marketers (APAC)

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A digital marketplace that enables advertisers and publishers to buy and sell advertising space often through real-time auctions. They’re most often used to sell native display, video and mobile ad inventory.

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Click Through Rate (CTR)

The percentage of ad impressions that were clicked on.

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An Overview (UAE)

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Media placement that is owned by the brand itself, such as websites, landing pages, social profiles, blog, and etc.

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Turning Data into Insights

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Ads that pop-up in a separate window from the browser. This type of ads has been depreciated over the years due to negative user feedback and the rise of pop-up blockers within browsers.

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Audiences in StackAdapt (DE)

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Driving Results With Smart Programmatic Tactics

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Media placement that is bought, such as display ads or PPC advertising.

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Campaign Setup Guide

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Marketing Orchestration Technical Certification

auto-registration Instructor Julia Learning Paths

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auto-registration Platform Walkthroughs Reporting Platform Support client centre

Basic Functions and Parameters

Campaign Groups

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Scale-Based Budget Allocation

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Email Templates Editor

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Campaign Editor

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Exporting Reports

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Campaign Editor

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Creative Library

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NPI Measurement

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Privacy First Healthcare Marketing: Harnessing 1st-Party Data

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The process of delivering consecutive messages (ad, email) with a goal of having a user become a customer.

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StackAdapt Brand Lift (FR)

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Custom Audience Segments

StackAdapt 1st-party data. Advertisers can target users who recently visit sites with relevant content. This can be done through key words and phrases based on content or specific domains such as competitor sites. Unique to StackAdapt.

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StackAdapt's Programmatic Playbook for Pharma Marketers

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StackAdapt - An Overview (DE-EN)

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Travel Buying Signals EMEA (DE)

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Quick Start Reference Guide (Plan)

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Retargeting Audiences

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Reaching consumers at a certain time and/or day of the week.

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Healthcare Advertising Certification Course

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XLSX Bulk Create and Edit

Campaign Editor

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Automotive Campaign Setup and Best Practices

Dynamic Creative Optimization (DCO)

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HubSpot Integration

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StackAdapt CTV RON Publishers

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Conversion Rate (CVR)

The percentage of clicks that resulted in a conversion. Calculated by taking the number of conversions an ad received, dividing by the number of clicks, and multiplying by 100 to obtain a percentage.

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An individual or organization that prepares, issues, and disseminates content for public consumption.

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Cost Per Click (CPC)

A pricing model where advertisers pay for ads clicked.

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Programmatic Conditions

Orchestration Flows

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Transactions or purchasing of products/services through the use of a mobile device such as smartphone or tablet. Also known as mobile commerce.

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How ahead or behind the campaign spend is based on daily or total budget.

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StackAdapt's Programmatic Playbook for CPG Marketers

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OTT (Over-the-Top)

Over-the-top (OTT) is used for the delivery of film and TV content via the Internet, without requiring users to subscribe to a traditional cable or satellite pay-TV service.

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Reporting Overview

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Cost Per Install (CPI)

A pricing model where advertisers pay when a user installs an app or downloads software after seeing the ad.

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Measurement Solutions

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StackAdapt Footfall Attribution (US)

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auto-registration Platform Walkthroughs Campaign Editor client centre

Creating Your Personal AI Toolkit

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StackAdapt Higher Education Marketing Timeline

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Engagement Tracking and Pricing in StackAdapt (ES)

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Impression Trackers

Third-party 1x1 pixel trackers that record how many users are served the ad.

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From Kickoff to Performance: Building a Unified World Cup Campaign

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Programmatic Direct

Programmatic buys for guaranteed, future media.

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StackAdapt for B2B Marketers (DE)

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Making Better Decisions for Activating Audiences

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Meta Descriptions

Descriptions of webpages found under the webpage title in Google search results. While they are not considered direct ranking factors, they do improve click-through rate which in turn, improves search ranking.

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Programmatic Masterclass

Become a certified expert in programmatic advertising!

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Email Marketing and Orchestration

Technical Course

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Healthcare Vertical Guide

Marketing Orchestration

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Campaign Setup Guide

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Conversion Events Trigger

Orchestration Flows

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Percentage Split

Orchestration Flows

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Engagement Lift

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Key Features and Best Practices

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CTV Live Events

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Full Walkthrough

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Multi-Goal Optimization

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Overview and Pixel Setup

Dynamic Creative Optimization (DCO)

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Data Hub and Data Hub Analytics

Technical Course

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Programmatic Audio (MX)

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Connected TV in StackAdapt (UK)

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IP Whitelisting

Targeting a list of user IPs collected by the advertiser. Not recommended as it limits scale drastically.

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Search Engine Marketing (SEM)

Form of digital marketing that promotes by increasing exposure in Search Engine result pages. This includes Search Engine Optimization and directory submissions, as well as paid submission programs like AdWords.

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Business to business.

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Foundations of Programmatic

Advanced Strategies and Beyond

Travel Through The Funnel

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General Navigation

Full Walkthrough

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Platform Overview

Platform Overview

Platform Walkthroughs

Travel Measurement Guide

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Travel Buying Signals EMEA

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Cross-Channel Attribution

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Political Vertical Guide

Marketing Orchestration

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Quarterly Roundup

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B2B Vertical Guide

Marketing Orchestration

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The process of crediting the appropriate marketing channels for the role they played in the subsequent conversion.

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CRM (Customer Relationship Management)

A technology solution that automates sales, marketing, customer service, and/or support. A central repository of sales data.

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Native Advertising

Native advertising is a form of paid media where the ad experience follows the natural form and function of the user experience in which it is placed.

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Beyond the Click: What Drives Conversions?

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Audio Completion Rate (ACR)

Audio Completion Rate indicates the percentage of all audio ads that play through that quartile of an audio’s total length.

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Full Walkthrough

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Travel Vertical Guide

Marketing Orchestration

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StackAdapt Ad Specifications

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Blended In-Game Advertising (US, CA)

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Automotive Vertical Guide

Marketing Orchestration

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CTV (Connected TV)

Connected TV is a TV set that is connected to the Internet. This connection is made through built-in capabilities, like a Smart TV, or another device that enables a standard TV to become a Connected TV.

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Full Walkthrough

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Marketing Orchestration

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Full Walkthrough

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Campaign Editor

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2026 Trends to Tactics

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B2C Vertical Guide

Marketing Orchestration

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Full Walkthrough

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Campaign Setup Guide

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B2B Targeting Unlocked

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Economic Impact Report

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Course Conclusion

Technical Certification Overview

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Dynamic Creative Optimization (DCO)

Technical Course

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Marketing Orchestration Technical Certification Course

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Course Introduction

What to expect from the Marketing Orchestration Technical Certification Course

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Programmatic Checklist

What to expect from the Programmatic Masterclass!

Programmatic Masterclass

Ivy Studio™ Technical Certification

Certification Course

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Learn campaign planning, audience setup, and more.

Test your knowledge and become a certified platform expert.

Part 3: Analyze

Learn performance management, reporting, and more.

What to expect from the Platform Certification Course.

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Part 2: Execute

Learn campaign setup, audience targeting, and more.

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Platform Certification Course

Everything you need to become a StackAdapt platform expert.

Not currently available

5 3 Courses and 1 Final Exam

What to expect from the Platform Certification Course.

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Campaign Fundamentals

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Basic Platform Navigation

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Platform Certification Course

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Programmatic Audio

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Course Conclusion

Technical Certification Overview

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Dynamic Creative Optimization (DCO)

Technical Course

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Marketing Orchestration Technical Certification Course

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Course Introduction

What to expect from the Marketing Orchestration Technical Certification Course

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Programmatic Checklist

What to expect from the Programmatic Masterclass!

Programmatic Masterclass

Learn campaign planning, audience setup, and more.

Test your knowledge and become a certified platform expert.

Part 3: Analyze

Learn performance management, reporting, and more.

What to expect from the Platform Certification Course.

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Part 2: Execute

Learn campaign setup, audience targeting, and more.

What to expect from the Platform Certification Course.

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Campaign Fundamentals

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Basic Platform Navigation

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Platform Certification Course

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