Trends & Insights in Programmatic Advertising for Regulated IndustriesBlog

September 1, 2026 | 1 min read

Avoid Paying for Votes Already Cast: Is Your Media Plan Ready for Early Voting?

Early and absentee voting continues to expand nationwide. Once concentrated in a handful of western states, it accelerated during COVID and is now standard practically...

Political

Blog

August 31, 2026 | 2 min read

What the Fourth Circuit’s Broadcast Ad-Rate Ruling Means for Political Media Buyers

By Adam Prather, Political & Advocacy Director The Fourth Circuit’s decision to block the FCC’s expansion of lowest-unit broadcast advertising rates could meaningfully reshape how...

Turn Voter Data Into Cross-Device Reach You Can Prove

Political

Blog

August 26, 2026 | 2 min read

Turn Voter Data Into Cross-Device Reach You Can Prove

We’re inside the final 90 days of the midterm cycle. You already know who you need to reach. The harder question is whether you can...

Join IQM at Fierce Pharma Week in Philadelphia

Healthcare

Blog

August 24, 2026 | 2 min read

Join IQM at Fierce Pharma Week in Philadelphia

The care decision has moved from one prescriber to a whole team, and we’re here to help you move with it. IQM maps the full...

Precision Geo-Targeting: Your Insurance Policy This Election Cycle

Political

Blog

August 12, 2026 | 2 min read

Precision Geo-Targeting: Your Insurance Policy This Election Cycle

Redistricting has already reshaped congressional and state legislative lines across the country this cycle. If your targeting hasn’t caught up, you could be spending media...

Healthcare

Blog

August 11, 2026 | 1 min read

Healthcare Is Changing: Why Pharma Marketers Need to Reach the Whole Care Team More Than Ever

Presented by John Mangano at the 2026 Brand Insider Summit: Pharma & Health Nurse practitioners and PAs now write 40% of U.S. prescriptions (a billion...

IQM Named “Identity Resolution Platform of the Year” In 2026 MarTech Breakthrough Awards Program

Cross-Industry

Political

Press Release

August 6, 2026 | 4 min read

IQM Named “Identity Resolution Platform of the Year” In 2026 MarTech Breakthrough Awards Program

9th Annual Program Honors the Marketing, Sales and AdTech Innovators Reshaping How Brands Engage, Convert and Grow NEW YORK, August 6, 2026 — IQM Advertising...

The New Battleground: Connected TV and the Future of Campaign Advertising

Political

Press Release

August 3, 2026 | 5 min read

The New Battleground: Connected TV and the Future of Campaign Advertising

By Kris Qiu Originally published in Forbes. For decades, political advertisers have relied on a familiar playbook: Blanket the airwaves with linear television ads and...

Political

Press Release

July 28, 2026 | 5 min read

IQM Debuts VoterTV+: A Precision Political Suite Engineered for Deduplicated Reach and the Voters Linear TV Can’t Touch

As 2026 midterm political ad spend surges toward $11B, VoterTV+ unifies Linear and Digital to expose duplication, surface unreachable voters, and deliver a client‑ready plan...

Webinar: Who Really Moves Policy? The New Rules of Influence for Advocacy Campaigns

Political

Blog

Webinar

July 13, 2026 | 2 min read

Webinar: Who Really Moves Policy? The New Rules of Influence for Advocacy Campaigns

If you missed our recent webinar with Campaigns & Elections, “Who Really Moves Policy? The New Rules of Influence for Advocacy Campaigns,” we’ve got you...

Political

Blog

July 1, 2026 | 2 min read

What the Supreme Court’s New Ruling Means for Political Agencies (and the Tech They Use)

By Matthew Dybwad Background on Campaign Finance and the Recent Ruling For decades, campaign finance rules forced national parties to bifurcate their efforts. Coordinated campaigns,...

Political

Blog

New Feature

Targeting

June 10, 2026 | 3 min read

Introducing Custom Voter Audiences: AI-Powered Precision Targeting for Political Advertisers

Political advertisers have always faced the same tension: limited time, high stakes, and voter data that arrives in bulk but needs to be applied with...

Blog

IQM Named “Identity Resolution Platform of the Year” In 2026 MarTech Breakthrough Awards Program

Avoid Paying for Votes Already Cast: Is Your Media Plan Ready for Early Voting?

What the Fourth Circuit’s Broadcast Ad-Rate Ruling Means for Political Media Buyers

Turn Voter Data Into Cross-Device Reach You Can Prove

Join IQM at Fierce Pharma Week in Philadelphia

Precision Geo-Targeting: Your Insurance Policy This Election Cycle

Healthcare Is Changing: Why Pharma Marketers Need to Reach the Whole Care Team More Than Ever

IQM Named “Identity Resolution Platform of the Year” In 2026 MarTech Breakthrough Awards Program

The New Battleground: Connected TV and the Future of Campaign Advertising

IQM Debuts VoterTV+: A Precision Political Suite Engineered for Deduplicated Reach and the Voters Linear TV Can’t Touch

Webinar: Who Really Moves Policy? The New Rules of Influence for Advocacy Campaigns

What the Supreme Court’s New Ruling Means for Political Agencies (and the Tech They Use)

Introducing Custom Voter Audiences: AI-Powered Precision Targeting for Political Advertisers

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