These updated Community Guidelines will be effective November 12, 2026. Until the effective date, you can view our current Community Guidelines here.

Pinterest's mission is to bring everyone the inspiration to create a life they love. That being said, not all content is inspiring - so we have community guidelines to outline what we do and don’t allow on Pinterest. These guidelines are our acceptable use policy, so if you find content that shouldn’t be on Pinterest, please report it to us. We appreciate your feedback and work hard to review your report and take appropriate action in a timely fashion. We use your reports to learn and evolve our standards, and work with subject matter experts to inform and update our guidelines. You can learn more about how we enforce these guidelines in our biannual transparency report.

Pinterest isn’t a place for antagonistic, explicit, false or misleading, harmful, hateful, or violent content or behavior. We may remove, limit, or block the distribution of such content and the accounts, individuals, groups and domains that create or spread it based on how much harm it poses. Our policies apply to everyone and to all types of content, including synthetically generated content.

We do not allow accounts that belong to violent actors, hate groups or malicious misinformation actors. We may consider off-platform actions in assessing enforcement against a Pinterest account belonging to one of these groups or associated individuals.

You can read more about how we put our Community Guidelines into practice on our Enforcement page here.

We’re committed to presenting you with clear and transparent expectations that are easy to understand and follow. If you have questions or encounter problems on Pinterest, please contact us.

Pinterest isn’t a place for sexual content or visible intimate body parts. We remove or limit the distribution of this type of content, including:

• Sexually explicit depictions or descriptions.
• Sexually suggestive depictions or descriptions.
• Visible intimate body parts (e.g. genitals, anus, breasts or buttocks).
• Promotion of erotic practices like BD/SM.
• Promotion of commercial sexual services like escort services, sexual chats or webcams.
• Instructions, tools or services for creating sexually explicit or nudity content (e.g. “nudifiers”).
• Instructions, tools or services for intimate image abuse or financial sextortion.
• Sexual enhancement products.
• Non-consensual creation and/or distribution of intimate images including intimate image abuse (referred to as “NCII” or “IBSA”), upskirting, down-blousing and hidden camera images, or the threat to do so (referred to as “sextortion”). We’ve put together some resources for you and if you come across NCII, please report it to us.

Pinterest isn’t a place for offering, manufacturing, or promoting substances, products, activities, or exploitative practices that risk harm to humans or animals. We remove or limit the distribution of such content and accounts, including those involving instructions, offers, glorification, or promotion of:

• Unauthorized sellers of regulated substances or products including alcohol, supplements, steroids or prescription-only drugs. This includes individuals and unverified, unapproved or rogue online pharmacies.
• Unauthorized manufacturing, modification, access or use of regulated substances, products and their components including 3D-printed weapons, chemical precursors, pill presses, punches, and dies.
• Marijuana, marijuana products, and paraphernalia.
• Illicit or synthetic drugs.
• Tobacco, nicotine or similar products, and paraphernalia.
• Promotion of excessive drug or alcohol use.
• Firearms, attachments, components, ammunition, and other regulated weapons.
• Explosives, chemical or biological weapons

Harmful or prohibited products and practices

Pinterest isn’t a place for practices and products that may be harmful or prohibited. We remove or limit the distribution of such content and accounts, including instructions, and offers or promotion of:

• Counterfeit products, documents, or currency.
• Stolen bank account or other personal information.
• Social media or similar accounts, usernames, or credentials offered for sale, trade, or transfer.
• Hacking, cracking or bypassing safety or security measures.
• Products or services for evading detection or privacy violation.
• Organic promotion of online gambling, lotteries, and wagering services.

Dangerous activities

• Harmful pranks or challenges that risk imminent physical harm or extreme emotional distress, especially if showing or encouraging the participation of minors

Animal exploitation

• The sale of wild animals or protected and endangered wildlife. For a full list of prohibited wildlife products, please visit our partner, the World Wildlife Fund.
• Corpses, animal parts or products derived from cat or dog parts, or protected and endangered wildlife, including ivory.
• Irresponsible and harmful animal tourism or otherwise exploitative practices like organized animal fighting.

Exploitative financial or labor practices

• Human trafficking, slavery, servitude and forced or compulsory labor
• Other illegal commercial exploitation, like trading in organs or products made from human remains or body parts

Pinterest isn’t a place for hateful content or the people and groups that promote hateful activities. We remove or limit the distribution of such content and accounts, including:

• Slurs or negative stereotypes, caricatures and generalizations
• Support for hate groups and people promoting hateful activities, prejudice or conspiracy theories
• Condoning or trivializing violence because of a victim’s membership in a protected group
• Support for white supremacy, limiting women’s rights and other discriminatory ideas
• Hate-based conspiracy theories and misinformation
• Denial of an individual’s gender identity or sexual orientation
• Attacks on individuals including public figures based on their membership in a protected group
• Mocking or attacking the beliefs, sacred symbols, movements, or institutions associated with the protected identified below

Protected and vulnerable groups include: People grouped together based on their actual or perceived race, color, caste, ethnicity, immigration status, national origin, religion or faith, sex or gender identity, sexual orientation, disability or medical condition. It also includes people who are grouped together based on lower socio-economic status, age, weight or size, pregnancy status, serious medical condition or veteran status.

Pinterest isn’t a place to attack, insult, or antagonize individuals or groups of people. There are good reasons to express criticism, but we may remove or limit the distribution of insulting or harassing content to keep Pinterest a positive, inspiring place. This includes:

• Cyberbullying and other targeted harassment.
• Manipulated, fabricated, or synthetic content used to degrade, shame, humiliate, or sexualize an identifiable person or group.
• Appearance-based degradation and body shaming, including degrading language, humiliating comparisons, or visual highlighting that insults a person’s body, physical features, or overall appearance.
• Shaming a person for their actual or perceived sexual or romantic history.
• Unwanted sexual harassment, including unsolicited sexual commentary, objectification, and non-commercial sexual advances or solicitations
• Personal attacks, including severe name-calling, profanity or other insulting language or imagery directed at a person or identifiable group.
• Mocking or shaming someone for experiencing grief, sadness, loss, outrage, illness, trauma, or other personal hardship.
• Inciting or encouraging others to target a person or identifiable group with harassment.

We’ve also put together some resources for you to protect yourself.

Pinterest does not tolerate child sexual exploitation of any kind. That means we enforce a strict, zero-tolerance policy for any content or accounts that might exploit or endanger minors. Pinterest prohibits not just illegal child sexual abuse material (CSAM), but goes a step further to prohibit any content that contributes to the sexualization of minors, including in imagery and text. We also work closely with the National Center for Missing and Exploited Children (NCMEC) to combat this type of activity, and report content violations ​​as required under the law. The types of content we remove includes:

• Illegal child sexual abuse material.
• Sexualized imagery of minors, including sexualized poses, performances, settings, or attire.
• Solicitation, sextortion and inappropriate interactions with minors, including:
  • Grooming behaviors
  • Sexual remarks directed at minors or imagery depicting minors, such as comments on photos of minors or in private messages
  • Facilitating unsolicited contact with minors or inviting a minor to engage in a sexual act, meet in person, connect off-platform, or share sexual images.
• Nudity and partial exposure of minors, including minors in underwear.
• The intentional misuse of otherwise non-violating content depicting minors. For example, we will deactivate users who save otherwise non-violating content into collections or in other contexts that suggest the intent is sexualization of minors.

In addition to enforcing strict policies for content or accounts that may exploit or endanger minors, Pinterest strives to provide minors with safe, age-appropriate experiences on our services. These efforts include:

• Requiring users to be at least 13 years old to use Pinterest.
• Accounts for users under 16 are set to private, and we offer stricter privacy and safety settings for teens.
• Offering parents and caregivers the ability to provide guidance on your teen's account by setting up a parental passcode.

We don’t allow content or behavior that reveals personally identifiable information or other sensitive information. This includes, but is not limited to:

• Personal identity documents and information, such as social security (SSNs), national identity numbers, passport information, or other government-issued IDs
• Private contact information such as residential addresses, email addresses, and phone numbers
• Health and medical records or other health-related data
• Online login information or account authentication data such as usernames, passwords, security questions and answers
• Photos of private people posted on Pinterest without their permission
• Personal financial information, such as credit card or bank account numbers, or any financial account details
• Other private information considered personal or confidential

If you come across unwanted photos of or information about you, you can report it to us. Minors or their authorized representatives can also reach out to privacy-support@pinterest.com regarding unwanted photos or information.

If you or someone you know is struggling with suicidal thoughts or is considering hurting themselves, we have resources in our Help Center where you can get free, confidential and immediate support.

Pinterest isn’t a place for content that displays, rationalizes or encourages self-harm including suicide, self-injury, eating disorders or substance abuse. We’ll remove or limit the distribution of such content, including:

• Self-harm instructions
• Suicidal thinking and quotes
• Graphic or otherwise triggering imagery or descriptions of self-harm
• Self-harm promotion, assistance or encouragement
• Mocking of people who self-harm or who have attempted or died by suicide
• Content including diets and coaching that encourages disordered eating.
• Images of accessories used to self-harm
• Negative self-talk and insensitive humor about self-harming behavior
• Suicide pacts, challenges and hoaxes

Pinterest isn’t a place for graphic violence or threatening language. We remove or limit the distribution of such content, including:

• Content that shows the use of violence
• Gory content, including graphic images of blood and wounds
• Threats, and language that glorifies real-world violence

In a few cases, we allow the saving of images of violence when dedicated to remembrance and advocacy, but limit distribution of such content.

Pinterest isn’t a place for violent content, groups or individuals. We remove or limit the distribution of content and accounts that encourage, belong to, impersonate, praise, promote, or provide aid to dangerous actors or groups and their activities. This includes:

• Extremists
• Terrorist organizations
• Gangs and other criminal organizations
• Perpetrators of mass or serial violence

We work with industry, government and security experts to help us identify these groups.

Pinterest isn’t a place for misinformation, disinformation, mal-information or the individuals or groups spreading or creating it. We remove or limit distribution of false or misleading content that may harm Pinners' or the public's well-being, safety or trust, including:

• False or misleading content about individuals or protected groups that promotes fear, hate or prejudice
• Content that originates from disinformation campaigns, including about climate change or civic participation
• Factual information that's published or deliberately modified to erode trust or inflict harm, such as changing or omitting of context, date or time
• Fabricated or meaningfully manipulated visual or audio content that erodes trust or causes harm

Health misinformation

Medically unsupported health claims that risk public health and safety, including:

• The promotion of false cures or "miracle cure" products
• Anti-vaccination advice
• Misinformation about public health emergencies

Conspiracy theories

• Conspiracy theory content that encourages turning individuals, groups of people, places or organizations into targets of harassment or physical violence
• Hate-based conspiracy theories
• Conspiracy theories about mass atrocities
• Conspiracy theories about climate change or that impedes an election's integrity or civic participation

Civic misinformation

This policy is always applicable, meaning before, during and after major civic participation events (e.g. elections).

• False or misleading content that impedes an election’s integrity or an individual's or group's civic participation, including registering to vote, voting and being counted in a census.
• False or misleading information about the dates, times, locations and procedure for voting or census participation.
• Content that misleads voters about how to correctly fill out and submit a ballot, including a mail-in ballot, or census form.
• False or misleading information about who can vote or participate in the census and what information must be provided to participate.
• False or misleading statements about who is collecting information and/or how it will be used.
• False or misleading information about public safety that is intended to deter people from exercising their right to vote or participate in a census.
• Content that encourages or instructs voters or participants to misrepresent themselves or illegally participate.
• Content apparently intended to delegitimize election results on the basis of false or misleading claims.
• Fabricated or manipulated content (e.g. content generated with AI tools) making someone appear to do or say something they didn't with the clear intent of influencing public sentiment about a political figure and/or election.
• Our policies also prohibit threats against voting locations, census or voting personnel, voters or census participants, including intimidation and doxxing of vulnerable or protected group voters or participants.

Climate misinformation

• Content that denies the existence or impacts of climate change, the human influence on climate change, or that climate change is backed by scientific consensus.
• False or misleading content about climate change solutions that contradict well-established scientific consensus.
• Content that misrepresents scientific data, including by omission or cherry-picking, in order to erode trust in climate science and experts.
• Harmful false or misleading content about public safety emergencies including natural disasters and extreme weather events.

We don’t allow accounts that impersonate or misrepresent their affiliation with any person or organization. We’ll deactivate accounts that use the name, images, or other identifying information about a person or organization in a misleading or deceiving manner, as well as remove synthetically generated or manipulated content that impersonates a person or organization.

We allow fan, parody, or commentary accounts for public figures or brands in certain contexts. It should be clear through your username or other account details that you aren’t officially affiliated with them.

If you have identified an account you believe to be impersonating you or someone else, you can report it to us.

Pinterest isn’t a place for exploitative schemes, coercive tactics, or dishonest offers that trick users out of their money, assets, or sensitive information, or into engaging with harmful content. We also don’t allow our platform to be used to facilitate deceptive commerce or to promote services that enable dishonest behavior. This applies regardless of whether the interaction, exchange, or resulting behavior occurs on Pinterest, is facilitated through our platform, or is finalized elsewhere. We remove or limit the distribution of such content and accounts, including those involving instructions, offers, glorification, or promotion of:

• Social engineering or impersonation used to obtain sensitive, personal, or account information.
• Tools or templates intended to facilitate, automate, or scale scams or deceptive activities.
• Exploitative financial or investment schemes promising unrealistic returns or opportunities.
• Deceptive offers, grants, prizes, or giveaways.
• Fictitious products or services.
• Misrepresented goods or services promoted through deceptive or exaggerated claims, unrealistic promises, or misleading pricing.
• Synthetically generated or manipulated media used to misrepresent the appearance, efficacy, or nature of a product.
• Deceptive redirection used to funnel users toward harmful or unrelated destinations.
• Academic or professional dishonesty services intended to bypass testing, certification, or originality standards.
• Engagement manipulation, including the artificial inflation of metrics through automated, paid, or incentivized means to mimic authentic activity.

All of our Community Guidelines apply in comments posted on Pins. In addition, comments should be relevant. We may remove comments that violate our guidelines, including those that contain:

• Irrelevant or non-purposeful material
• Spam
• Sexually explicit content
• Self-harm content
• Misinformation
• Hateful activities
• Harassment or privacy violations, including cyberbullying
• Copyright or trademark infringement

All of our Community Guidelines apply to messages sent between Pinners. Messages should also be welcomed and relevant. In addition to Pinners’ ability to block someone from sending additional unwelcome messages, we may warn or suspend accounts that violate our guidelines, including by sending messages that contain:

• Spam
• Sharing or solicitation of sexually explicit content
• Self-harm or suicide content
• Misinformation
• Hateful activities like racial slurs
• Harassing content or behavior, including cyberbullying
• Exploitation of private information
• Provoking or threatening violence

To respect the rights of people on and off Pinterest, please:

• Don’t infringe anyone's intellectual property, privacy or other rights.
• Don’t do anything or post any content that violates laws or regulations.
• Don’t use Pinterest’s name, logo or trademark in a way that confuses people (check out our brand guidelines for more details).

To protect the Pinterest platform, we ask that you please:

• Don’t access, use or tamper with our systems or our technical providers’ systems.
• Don’t break or circumvent our security measures or test the vulnerability of our systems or networks, except as part of an authorized Pinterest bug bounty program.
• Don’t use any undocumented or unsupported method to access, search, scrape, download or change any part of Pinterest.
• Don’t try to reverse engineer our software.
• Don’t try to interfere with people on Pinterest or our hosts or networks, like sending a virus, overloading, spamming or mail-bombing.
• Don’t collect or store personally identifiable information from Pinterest or people on Pinterest without permission.
• Don’t share your password, let anyone access your account or do anything that might put your account at risk.
• Don’t attempt to buy or sell access to your account, boards, or usernames, or otherwise transfer account features for compensation.

You can’t use Pinterest if it would be prohibited by US sanctions. Personal accounts and business accounts are currently not available in North Korea. Business accounts are currently not available in Crimea, Cuba, Donetsk People's Republic, Iran, Luhansk People's Republic, North Korea or Syria.

To maintain an environment that empowers inspiration on Pinterest, we remove spam. Users must respect the community by avoiding spreading or engaging with spam content, demonstrating spammy behaviors, or attempting to bypass our anti-spam systems.

Prohibited activities include:

Coordinated or scaled activity

We want activity on Pinterest to be trustworthy, inspirational, and engaging. Coordinated or scaled activity that aims to manipulate search results, flood Pinterest with repetitive content, or otherwise overwhelm our systems violates Spam policy.

• Don’t operate multiple accounts or coordinate with other people with the purpose of manipulating the Pinterest platform.
• Don't use automation that hasn't been explicitly approved by Pinterest. This includes unauthorized services that automatically perform actions on your behalf. You can find information on approved partner tools on our Partners website.

Mass comments and messaging

• Don't send irrelevant repeated or unsolicited messages, especially if your messages are commercial or deceptive in nature.
• Don’t make repetitive or irrelevant comments. Comments should be authentic and original.

Inauthentic account activity

Content and activity should remain authentic, helpful, and provide meaningful value to others.

• Don't create or operate accounts that aren't authentic, create accounts en masse, or create new accounts for the purpose of violating these guidelines.
• Don't attempt to make money from Pinners or Pinner web traffic in ways that are misleading, detract from the Pinner experience, or don't add value for Pinners.
• Don't create, save, or distribute content that is repetitive, deceptive, or irrelevant in an attempt to make money. To learn how to make great Pins, you can always refer to our creative best practices.
• Do not create Pins that cause deception or otherwise trick Pinners into engaging.
• Don’t use any other dishonest tactics to attempt to improperly influence distribution, clicks, or other metrics, including: buying or selling engagement, "stuffing" irrelevant keywords, or generating inauthentic traffic.

Harmful domains and deceptive linking

Websites should have original content that adds unique value for Pinners, including having a reasonable expectation where the link will lead.

• Don't link to websites that are unsafe, deceptive, untrustworthy, unoriginal, or that facilitate or encourage spam.
• Don’t use redirection to attempt to link to a site that is not permitted on Pinterest.
• When it comes to Pin links or URLs within user profiles, we encourage you to follow a “no surprises” principle — Pinners should be able to reasonably anticipate where your link will take them. Links that exhibit excessive or deceptive redirection, as well as shortener services that are abused for spam, may be blocked.

Last updated: November 2026