Aura reviews, ratings, and awards: Why you should choose Aura
Read what experts, tech reviewers, and real customers say about Aura — and why we stand out from the competition.
- Rated #1 by Forbes Advisor, CNET, TechRadar, and more
- Over 100,000 5-star app store ratings
- Fastest fraud alerts in the industry3
- 1.3+ million customers protected
Experts agree: Aura is the best choice for identity theft protection
Aura has been rated the top identity theft protection and family safety provider by Forbes, TechRadar, CNET, Security.org, and more. Here’s what top tech reviewers and experts say about Aura:
Forbes Advisor says that Aura is the best value for your money.
“Aura arguably packs more features for the price than any of its competitors. Regardless of which plan you choose, you’ll get the same key safety identity theft and financial fraud protections as well as device security tools like antivirus, VPN and safe browsing.”
.svg)
TechRadar says Aura is the best overall identity theft protection provider.
“Aura is a very comprehensive package that offers everything you'd need and more to protect you and your family's identity online. The pricing is affordable and consistent even when renewed.”
CNET awarded Aura its Editor’s Choice for best identity theft protection service.
“Aura wins our top pick for best identity theft protection service. It's a comprehensive catch-all service that gives you the most bang for your buck compared to the competition.”
Security.org rates Aura as the best financial protection in 2026.
“We have yet to come across another service that offers the kind of comprehensive service Aura offers. The company doesn’t just protect you from identity theft, but from financial fraud as well.”
U.S. News rated Aura best overall identity theft protection provider.
"Aura does the work of keeping your identity secure for you, making this service both a powerhouse of features and very hands-off and low-maintenance for users."
CNBC rates Aura as best for families.
“Aura’s white-glove fraud resolution team expertly helps resolve issues with identity theft or fraud. Aura also generates email aliases to hide your information and monitors all three credit bureaus.”
What do real customers say about Aura?
Aura has received over 100,000 5-star ratings from the Apple App Store and Google Play Store. Here’s what our customers say about Aura:
.svg)
.svg)
.svg)
Had Norton for twenty some years
Had Norton for twenty some years, all they wanted was to charge you for added on extras. I made the switch about a year ago and I absolutely am... Read moreHad Norton for twenty some years, all they wanted was to charge you for added on extras. I made the switch about a year ago and I absolutely am very satisfied with the amount of protection and communication. Customer service is top of the line service. Very knowledgeable. If you need to talk to a real person, they are there for you and will stay with you until a problem is resolved. I Love Aura!
— William H.
Trustpilot, 7.17.2026
Aura works!
The app is easy to use and detected a new credit card opened in my name that I didn't apply for. When I called customer support, they were super... Read moreThe app is easy to use and detected a new credit card opened in my name that I didn't apply for. When I called customer support, they were super helpful and empathetic about the stress I was feeling.
— Jennifer E.
Trustpilot, 6.22.2026
I was getting a ton of spam calls...
I was getting a ton of spam calls a day. To the point I had to keep my phone on silent. Was getting one about every 5 mins. Signed up and the... Read moreI was getting a ton of spam calls a day. To the point I had to keep my phone on silent. Was getting one about every 5 mins. Signed up and the screener and data removing has it down to zero. Can't thank you enough. Amazing service. I really like the fact it is progressively still removing my data and monitoring everything for me. Well rounded application and does exactly as advertised.
— Steven L.
Trustpilot, 7.16.2026
I think Aura is terrific
I think Aura is terrific. I've been using it for a year and have been thrilled with it checking my info on the dark web, locking my credit... Read moreI think Aura is terrific. I’ve been using it for a year and have been thrilled with it checking my info on the dark web, locking my credit reports, using the VPN. Having my entire family covered is peace of mind also. Great product.
— Dwayne D.
Trustpilot, 7.15.2026
Everything I need in one easy-to-use app...
Aura brings together so many services I need in one place, some I didn't even realize I needed until I started using them. The identity and... Read moreAura brings together so many services I need in one place, some I didn’t even realize I needed until I started using them. The identity and financial protections are a must have these days and why I initially joined. But the app made it really easy to start using so many other cool features with a few clicks like call protection (love this one!), VPN, and anti-virus. There's so much there and it's so easy to use. Highly recommend.
— Randy K.
Trustpilot, 6.10.2026
Aura is a great service
Aura is a great service, I feel protected and my information feels protected.Read moreAura is a great service, I feel protected and my information feels protected.
— A Bircsak
Trustpilot, 7.16.2026
The spam calls have slowed…
The spam calls have slowed considerably! I was getting 20+ calls...Read moreThe spam calls have slowed considerably! I was getting 20+ calls a day. It was a different number every time so blocking did nothing. I called Aura for help. Now I get less than 10 a week and they only ring 2 times before Aura catches them. I'm sleeping better. Thank you, Aura.
— Jennifer
Trustpilot, 7.16.2026
Very satisfied with the Aura product
Excellent screening of phone calls and nuisance spam calls. Also protection on internet...Excellent screening of phone calls and nuisance spam calls. Also protection on internet web traffic is performing well.
— Bill
Trustpilot, 7.15.2026
BEST ID PROTECTION!
BEST active identity protection hidden in the background at an incredible very... Read moreBEST active identity protection hidden in the background at an incredible very affordable price!
— JimBo
Trustpilot, 7.15.2026
10 🌟 Star service
Aura removed multiple posts, posted by my cyber stalker. Aura also gave me other important... Read moreAura removed multiple posts, posted by my cyber stalker. Aura also gave me other important tools. Aura alerts me when someone posts anything about me. Thank you Aura.
— Paul G.
Trustpilot, 7.15.2026
Top Notch Company
I am so very happy that i chose Aura. They are constantly monitoring everything, keeping me informed and taking... Read moreI am so very happy that i chose Aura. They are constantly monitoring everything, keeping me informed and taking measures to keep me safe. It's comforting knowing they've got my back especially after a data breach. Thank you, Aura!
— Sandi M.
Trustpilot, 7.14.2026
I am so happy I have Aura!!
I am so happy I have Aura!!! My case manager has made this process go much smoother than it would have if I hadn't had Aura, and I am so... Read moreI am so happy I have Aura!!! My case manager has made this process go much smoother than it would have if I hadn't had Aura, and I am so thankful. As the volume of identity theft and scammers grows every day, having something like Aura is a must! I really appreciated the amazing customer service and compassion I received.
— Courtney F.
Trustpilot, 6.16.2026
Everything to keep you safe online in one package
Aura has been great in keeping my info secure. VPN and password manager features work great for... Read moreAura has been great in keeping my info secure. VPN and password manager features work great for both desktop and mobile.
— Dima
Trustpilot, 6.15.2026
What makes Aura the best identity theft protection solution?
Aura provides the most extensive dark web monitoring, fastest fraud alerts, and highest-rated customer support when compared to competitors.
| Aura | Top competitors | |
|---|---|---|
Dark Web Monitoring |  Monitors 41% more dark web categories* |  Monitor fewer pieces of personal information |
Fast Fraud Alerts | Up to 665x faster than the competition3 |  |
U.S.-Based Customer Support | Available 24/7 via phone, email, and chat | Not always U.S.-based, 24/7, or available via phone |
All-in-One Protection | All plans include critical safety features | Competitors often charge extra for key features |
Child Online Wellbeing | Developed with clinical psychologists (Family and Parents plans only) | |
Based on March 2026 competitive research, including McAfee, LifeLock, Norton, IdentityForce, NordProtect, Surfshark, and Cloaked.
The most extensive dark web monitoring
Nearly all identity theft protection solutions claim to “monitor your identity” — but Aura monitors more of your personal data on the dark web than competitors, including McAfee, LifeLock, Norton, IdentityForce, NordProtect, Surfshark, or Cloaked.
The fastest (and most reliable) fraud alerts
Aura detects credit fraud faster and more accurately than its competitors. A 2025 mystery shopper consumer study conducted by ath Power Consulting found that Aura provided fraud alerts in just 3 minutes, compared to 554 minutes from Norton and over 33 hours from IdentityForce.3
AI-powered digital security and scam protection
Many of Aura’s features leverage powerful artificial intelligence to keep you safe — including our AI-powered spam call blocker, suspicious transaction monitoring, dark web alerts, and more.
In-depth financial account monitoring
Aura connects to and monitors up to 20 financial accounts — including bank accounts, credit cards, 401(k) accounts, and investments — and warns you of unusual activity or over-threshold spending.
.svg)
True all-in-one protection (without plan restrictions)
Competitors such as LifeLock and IdentityForce hold back critical safety features for their more expensive plans. With Aura, you get the same industry-leading level of protection on all plans.
.svg)
More coverage for your entire family
Fraud impacts every generation differently. Aura’s family plans provide some of the most extensive family coverage, including up to five adults (in different households) and unlimited children on a single plan.
Online wellbeing features designed by child psychologists
Aura is one of the only online safety companies to tackle the youth mental health crisis. Our advanced child wellbeing features are developed in collaboration with Aura’s medical team and give parents personalized insights into the impact of their child’s technology habits.
.svg)
More helpful customer service than the competition
If you become the victim of fraud, scams, or identity theft, Aura is there to help. 96% of mystery shoppers rated Aura customer service "helpful" to "very helpful", compared to 64% for Norton and 33% for McAfee.3
Aura has you covered with up to $5 million in identity theft insurance
If the worst should happen, Aura will cover eligible losses and expenses related to identity theft, including lost wages, stolen funds, and legal fees. Learn more about identity theft insurance.
Pick the Aura plan that’s right for you —free for 14 days
Reviews and ratings only tell half the story. To know if Aura’s right for you, try all of Aura’s features free for 14 days.
.png)
Try all of Aura’s online safety features risk-free. If you don’t feel safer after signing up for Aura, we offer a 60-day money-back guarantee on all annual plans — no questions asked.2
Backed by the Aura promise
Every adult member gets $1 million to cover eligible losses and fees due to identity theft.*
Aura safeguards your data with the same security standards as banks and the military. Plus, we never sell your data to third parties.
Get support when you need it. Aura’s Expert Fraud Remediation team holds Certified Identity Protection Advisor (CIPA)® certification.
Try Aura risk-free. If you don’t love us, you’ll get your money back.2
Why Aura might not be right for you
Even with thousands of 5-star reviews, we understand that Aura isn’t right for everyone. You might be better off with an Aura alternative if:
.svg)
You’re looking for a dedicated password manager, VPN, or antivirus protection.
Aura is an all-in-one solution that includes tools to protect you against online threats, such as hacking, malware, and phishing attacks. However, some dedicated tools may include deeper functionality.
You want to see everything on your child’s phone.
Aura’s family plan includes screen time limits, screen time trend reports, app and website blocking, Risk Signals, and more. However, Aura won’t give you full access to your child’s texts, emails, and private messages.
You’re looking for help rebuilding your credit.
Aura monitors your financial accounts and helps protect you against fraud with three-bureau credit monitoring, fast fraud alerts, one-click Experian credit lock, and bank account monitoring. Aura doesn’t provide financial advice, simulators, or other tools for actively rebuilding your credit.
You’re concerned about the monthly cost of Aura.
Aura brings everything you need to stay safe online into a single, easy-to-use app. If you’d like to sign up, but are concerned about Aura’s pricing, talk to one of our team members.
Get started with Aura
Choose your plan
Pick Aura’s Individual, Couple, or Family plan. Download and log in to your Aura app with two-factor authentication.
Connect your accounts
Link your bank, credit card, loan, and investment accounts.
Start receiving alerts
Monitor your identity watchlist and other credit-related alerts on the Aura web or mobile app.
Frequently asked questions
Is Aura legit?
Yes, Aura is a legitimate company that provides award-winning identity theft protection and family safety solutions.
Aura is based out of Boston, Massachusetts, and was founded in 2014 by CEO Hari Ravichandran after his personal experience with identity theft.
What’s included with an Aura membership?
Every Aura membership — Family, Couple, and Individual — includes access to the same high-level of online protection solutions, including:
- Identity theft protection. Aura’s identity theft protection monitors your most sensitive personal information, including your Social Security number (SSN), credit card and other financial information, and more to see if it's been leaked in a data breach or on the dark web.
- Three-bureau credit monitoring. Aura monitors your credit reports with all three major credit bureaus — Experian, Equifax, and TransUnion — and also supplies monthly credit score updates. Aura’s credit fraud alerts are proven to be the fastest and most reliable, when compared to competitors.
- Financial account monitoring. Aura will monitor linked bank accounts — including checking, savings, investment accounts, and 401(k)s — and alert you to unusual activity that could be an early warning sign of fraud.
- Online privacy and data removal. Aura automatically removes your personal information from 425+ data broker sites and Google search results to protect your privacy. Our unused online account cleanup tool can also scan your inbox for old or unused accounts tied to your email.
- Device security. Aura plans include a full cybersecurity suite for your devices, including antivirus software, VPN, Safe Browsing, password manager, email aliases, anti-track, ad-blocker, and more online security tools to keep you safe from hackers.
- Up to $5 million identity theft insurance coverage. Every adult member on an Aura plan is covered for up to $1 million in eligible losses and expenses due to identity theft — up to $5 million total on family plans.
- Expert fraud remediation services. If you become the victim of identity theft or fraud, you’ll get help from Aura's Expert Fraud Remediation team that holds Certified Identity Protection Advisor (CIPA)® certification.
- 24/7 U.S.-based support. Aura’s support team is available 24/7/365 via phone, email, or chat to answer your questions.
Aura also offers several paid add-on features for all plan types, including:
- Email Protection. Aura uses proprietary AI models to scan and protect your inbox against sophisticated phishing attacks, malicious links, and unwanted spam and marketing emails.
- Cyber insurance. Aura’s optional cyber insurance covers you against certain losses due to online scams — including cyber crime, cryptocurrency crime, cyber extortion, cyber bullying, and data loss.
- $5 million coverage per adult. You can upgrade your insurance coverage on any Aura plan to cover a maximum of $5 million per adult (compared to the standard $1 million coverage included with all plans).
Does Aura protect my entire family?
Aura excels at family online safety. Our family plans include coverage for up to five adults and unlimited children.
Adults on your family plan don’t need to share the same household — each receives their own full coverage. This means you can protect grandparents or older children all on the same plan.
Children and dependents can only be added by the primary account holder and must meet residency or age requirements to qualify:
- Children under 21 must live in your household
- Full-time students under 26 are covered, even if they live away from home
- Dependents with documented disabilities must live in your household and rely on you for support
Family plans benefit from additional features, including:
- Parental controls. Aura’s Parental Controls let parents block inappropriate content, limit, restrict, or completely shut-off access to the internet and apps, and set custom screentime limits, schedules, and bedtimes.
- Child online wellbeing trends. View trends in your child’s online actions and conversations and get personalized recommendations based on their online activities and social interactions.
- Child identity theft protection. When you add children to your Aura family plan, Aura will monitor their SSN for misuse and also provide support for a child three-bureau credit freeze to protect them from identity fraud.
- Safe Gaming and cyberbullying alerts. Aura provides 24/7 in-game and text monitoring for over 200 of the most popular PC games to help keep your kids safe from online predators, scams, and cybercullies.
- Child sex offender geo-alerts. Aura automatically alerts you to known and new sex offenders within a 1-mile radius of your provided address.
- Spam Call Protection. Family plan members get access to Aura’s AI-powered Call Protection, which helps to block known scam and spam numbers and screen unknown callers for threats. Call Protection is available as a paid add-on to Couple and Individual plan members.
How much is Aura a month?
Aura plans range in cost from $15 — $50/month depending on your plan choice and the number of people you want to protect.
Aura’s annual plans are significantly discounted and cost the equivalent of $12 — $32/month. All new annual plans are covered by a 60-day money-back guarantee, so you can try Aura risk-free to see if it’s right for you.
Can I try Aura before committing?
Yes. We offer a free 14-day trial to allow new users to try all of Aura’s plans before committing to a plan.
To sign up for Aura’s free trial:
- Choose your plan — Individual, Couple, or Family
- Enter your information and verify your identity
- After your trial ends, billing will begin automatically based on the plan you chose during signup
Note: a small authorization hold may appear on your card at the start of your trial.
Does Aura sell your information?
No. Aura’s data security and privacy policy clearly states that we will never sell your data to third parties. Aura uses end-to-end encryption to ensure that your sensitive data remains secure and private.
What devices does Aura work on?
Aura works seamlessly across Windows, Mac, iOS, and Android devices, as well as popular browsers, including Google Chrome, Safari, Microsoft Edge, and Firefox.
Why do users recommend Aura for identity theft protection?
Customers on third-party review platform Trustpilot, regularly recommend Aura for its extensive identity monitoring, fast fraud alerts, ease-of-use, and genuinely helpful customer support agents.
Is Aura better than LifeLock?
Aura and LifeLock offer similar plans, with a few critical differences. For example, LifeLock offers a tiered plan system where critical safety features are only available on higher-priced plans. In contrast, Aura offers the same high level of protection on all plans.
Potential customers should also consider LifeLock’s history of security and reputation issues, including a 2023 security breach and past fines of over $100 million for failing to secure customer data.
Read our in-depth comparison of Aura vs. LifeLock for more details.
