Ecommerce CRO used to be easier to frame 🤔
Get more visitors to the site> Improve the page> Test the button> Shorten the form> Fix checkout> Repeat.
Times have changed.
The real conversion question is no longer only:
“What happens when someone lands on our site?”
It is:
Sell to people and their AI!
The Product Universe® combines what would normally be separated into PIM, CMS, commerce, subscriptions, and AI operations.

