Nearly a decade teaching at 3 leading universities.
What the curriculum gave my students: rigorous frameworks and competitive analysis.
What it didn't give them: how to price with conviction, not caution.
That gap travels into your business every day.
#LastMileofTrust
Leaders define what the business is worth. Managers manage around whatever price already exists.
When pricing decisions fall to people whose job is to reduce risk, the default is always caution.
And caution, without vision behind it, is how pricing power slowly disappears.
Copying competitor prices doesn't help you find your voice.
It flattens your story.
It makes you one more option in a crowded market rather than the right one for the right customer.
