Sports Business Journal

@SBJ

At the epicenter of the sports industry.

Charlotte, NC

Sports Business Journal
@SBJ
8h
LIV Golf filed for Chapter 11 bankruptcy protection, revealing more about the league’s business model in its early years. Sponsorships accounted for nearly half of LIV’s revenue in 2025, while broadcast revenue made up only 5%. MORE: ow.ly/qgw150ZLCKm
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Sports Business Journal
@SBJ
9h
Average attendance for the 2026 Leagues Cup was roughly flat, drawing 17,463 fans per ticketed session. That remains below regular-season MLS competition, which averaged 22,109 fans per match. MORE: ow.ly/a8xk50ZLCGf
Sports Business Journal
@SBJ
10h
The Yankees’ Bandai Naruto trading card promotion helped draw a sellout crowd for Tuesday’s game against the Rockies ⚾ The cards were going for $200-$1,000 on eBay as of Wednesday morning. MORE: ow.ly/nuG550ZLC70
Sports Business Journal
@SBJ
11h
Nike CEO Elliott Hill told shareholders he has growing confidence in his ongoing turnaround plan. Nike’s stock is down roughly 49% in the past year and will be removed from the S&P 100 index on Sept. 21. Via @Oregonian | ow.ly/Uz5V50ZLxpJ
1
Sports Business Journal
@SBJ
11h
MLS clubs invested more in the global transfer market than ever in 2026, with spending on players totaling $370M. Revenue from outbound transfers totaled $218M, while the league’s net outlay increased 13% to $152M. MORE: ow.ly/H5y150ZLCPn