Six months of salary.
That's what Matt Mullenweg offered every Automattic employee to resign if they didn't believe in the company's direction.
About 9% took the offer and left.
What gives mission-driven companies their “superpowers”?
The answer is trustworthiness.
Trust helps organizations attract great people, inspire loyalty, communicate more effectively, raise money, and recover when things go wrong. It may be the most underrated asset in business.
What if being mission-driven isn’t a tradeoff, but a competitive advantage?
The data shows mission-driven companies outperform across return on capital, longevity, customer loyalty, investor loyalty, and more.
Yet many leaders have been taught to believe these practices don’t
