Facteus

@facteus

Provider of the largest and most comprehensive consumer transaction panel globally. Better Data. Better Decisions.

Portland, Oregon

facteus.com

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Facteus
@facteus
Feb 11
We analyzed billions of 2025 credit card transactions. Here’s what’s won: • Value brands • Regional cult favorites • Shopping as entertainment 👀Standouts: @aloyoga , @legalseafoods, @Whatnot , @Maverik . Full breakdown →
Fastest Growing Merchants of 2025 Based on Real Transactions
From facteus.com
Facteus
@facteus
Dec 5, 2025
The dollar store conquest is real, but with one important caveat, high earners are not biting. (Analysis compiled from sales at Dollar General, Family Dollar and Dollar Tree).
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Facteus
@facteus
Dec 4, 2025
#BlackFriday beat #CyberMonday by 36% this year -- and lots of spend was pulled forward into October, as sales were longer and inflation required spreading out purchases. Read the full analysis here 👇 facteus.com/blog/cyber-fiv… #ConsumerBehavior #Facteus #HolidayShopping
See How Consumers Actually Spent this Cyber Five Weekend
From facteus.com
Facteus
@facteus
Nov 21, 2025
@Starbucks #Bearista cups drove $64M in incremental sales. Will their exclusive drink campaign with @Target deliver the same results? Check out our take, based on real-world transaction data:
How Starbucks' Bearista Cup Drove $64M in Incremental Revenue
From facteus.com
Facteus
@facteus
Oct 16, 2025
@MaidenCentury Test Results Prove: +76% Alpha by Facteus hubs.ly/Q03N-47b0 ✅ Head-to-head: Arbiter card panel dataset was a leader ✅ Breakthrough: Onyx UPC-level data adds additional color to product-level decision making ✅ Speed: 1-day lag → 4-day trading edge