Agentic CRM and AI Decisioning. More performance, less complexity.
AI agents that amplify your teams. Predictive scores that sharpen decisions. An automation layer that runs the whole show. Three levels of ambition. One unified CEP.
Batch AI: the Agentic CRM and AI Decisioning platform.
Batch AI brings everything CRM teams need to make AI work in practice: agents that boost productivity and creativity, predictive scores that sharpen campaign decisions, and AI Decisioning that runs your entire CRM on autopilot. Built natively into the CEP, Batch AI is powered by the Data Platform and is composed of three packages:
Batch AI Assist
Batch AI Predict
Batch AI Decide
Agentic CRM: where are you on the maturity curve?
Everyone's talking about AI. What actually matters is knowing where to start. Your roadmap depends on your data maturity and how your team currently uses AI. Three levels:
Maturity 1: Assisted CRM
Maturity 2: Augmented CRM
Maturity 3: Autonomous CRM
Why Batch AI?
Effective AI for CRM needs direct access to all your data, proven models, an integrated engagement layer, and a feedback loop that keeps learning. Batch's CEP delivers all of this out of the box.
Profile
Static and dynamic attributes for every customer and anonymous user.
Real-time behaviours
Events collected via mobile SDKs, web & API.
Products & inventory
Catalog, availability, active promotions.
Predictive scores
Computed in real time on your data.
Contactability
Opt-in status, channel sensitivity, marketing pressure.
Batch helps guide you through your AI transformation.
AI is reshaping CRM. It won't stop. Batch has always moved alongside its customers, one step ahead. No one knows exactly what an AI-native CEP looks like in five years. But the data, AI, and engagement architecture to get you there? It’s already built.
AI Decisioning: a natural extension of Batch's vision, built for a modern CRM.
Mobile-first Engagement
Omnichannel Engagement
Agentic Omnichannel
Autonomous Omnichannel
The use cases of today. And tomorrow.
1 campaign, 6 countries, 20 minutes.
Content generated in seconds. Three subject line variants. Visuals created. Targeting analyzed and validated. Translated into four languages. What used to take half a day now takes less than an hour.
Anti-churn, automated at scale.
At-risk customers, revenue drop probability, churn date: anti-churn scores monitor your customer base continuously. Retention campaigns run automatically, with personalised messages, offers, and discount levels.
Campaigns that improve themselves.
AI agents generalise A/B/N tests across every variable: messages, offers, targeting, channels, timing, and more. They update campaigns as results come in. Your CRM team steers and controls.
Smart campaign and journey analysis.
An email campaign is underperforming? The AI agent analyses all variables in seconds and responds in plain language: "Your 35–45 segment responds 40% better on Tuesday mornings. Your current subject line underperforms on mobile. Here are 3 alternative versions."
The right product for every customer. Automatically.
Product recommendation is a CRM essential. Batch AI's predictive scores automatically surface the right product for each customer, whether in a generalist newsletter or a themed campaign. No more manual rules. Personalisation is applied at the product, category, and brand level.
Manage objectives. Not targets or campaigns.
You set engagement, conversion, sales, or margin objectives. Add pressure or content constraints. The CRM agent orchestrates execution, tests and optimises continuously, and reports back on what worked and why. That's the real value of CRM experts: strategy and performance analysis.
Real impact on creativity, productivity, conversion rates, & CRM-generated revenue.
X3 productivity
Average lift reported by Batch AI Assist customers. More campaigns, more tests, more automated journeys. No IT dependency.
+55% conversion
And +21% average order value. An e-commerce brand using propensity scores on a targeted product category. Confirmed with A/B testing .
+48% customer reactivation
A retailer A/B tested its standard reactivation sequence against a version personalized by predicted churn date. After 6 months: 48% more customers reactivated.
100% visibility
Instant access to campaigns, responses, customers, prospects. Ask any question, get precise answers on performance, root causes, and opportunities.
0% errors
Batch AI agents monitor your database and campaigns around the clock. They flag technical issues, underperforming campaigns, suboptimal journeys, and at-risk deliverability scores.
+8% margin rate
A brand highly dependent on promotions used promotion recommendation scores to personalise the content of each message with the optimal discount level. Results over 3 months: +25% on conversion rates and +8% margin rate.
Batch AI Assist: a full squad of CRM agents, ready when you are.
Batch AI Assist offers 12 AI agents, each designed for a specific CRM task. They live directly inside the Batch interface — no extra tooling, no learning curve. Just the most interesting part of CRM.
A conversational agent for your entire CRM.
Ask any questions about your data and get an answer in seconds: What's the open rate for inactive users on my last campaign? Which segments are underperforming?
Full campaign diagnosis in 30 seconds.
Is an email underperforming? The agent analyses all variables and explains the likely causes and next steps in plain language.
Agents built for every stage of message creation.
Generate personalized content in seconds, get multiple variants ready to test, find the subject line that converts. Automatically.
Specialised agents to optimise your campaigns and journeys.
Agents for every stage of your campaign lifecycle: detecting technical issues before sending, building journeys, optimising existing scenarios and generating omnichannel variants. Less time building and checking. More time optimising what truly drives performance.
Data is the backbone of CRM — especially in an AI context.
Batch AI includes specialized data agents so CRM teams can focus on campaigns: proactive alerts on profile data anomalies, inactive attributes, and more.
Batch AI Predict: predict to decide better.
Your CRM team keeps the big picture. Batch AI Predict gives them every score they need: who to target, what to say, when to send, which channel to activate. The result? CRM performance that human judgment alone can't match.
15 predictive scores for your campaigns.
Natively available in your Batch CEP, these scores enable you to optimise your CRM campaigns and reach significantly higher performance levels.
Subscription churn
Probability that a customer cancels their subscription before it ends.
Decisive churn date
The date at which a customer is at high risk of becoming inactive.
At-risk top customer
Probability that a top customer will significantly reduce their revenue contribution.
Promotion sensitivity
Probability that a customer needs a discount to convert.
Repurchase date
The product a customer is likely to buy again, and the expected date.
2nd purchase date
When a first-time buyer is likely to make their second purchase.
Lifetime Value
Predicted future value of each customer over the coming year.
High-potential customer
Probability that a customer will soon join your top-customer segment.
High-potential prospect
Probability that a prospect will soon become a customer.
Product propensity
Probability of purchase within a defined product or category target.
Cross-sell propensity
Probability of a first purchase within a defined product target.
Product recommendation
Top-N most relevant products or categories for each customer.
Promotion recommendation
The most effective discount level to maximize purchase and margin.
Best channel
The best channel for each customer, based on the campaign being sent.
Best send time
The optimal send time for each customer, based on the campaign being sent.
Batch AI Decide: the CRM that decides, learns, and acts. On its own.
The most advanced level of maturity. Batch AI Decide goes beyond assisting or predicting: it builds, orchestrates, and optimises autonomously, in real time, around whatever business objectives you set.
You set the goal. Batch AI Decisioning finds the path.
You define the objective: incremental revenue, retention, conversion. Batch AI Decisioning determines in real time the best action for each individual: content, channel, timing, frequency. The system learns continuously from results and improves with every send. No more trade-off between personalization and scale.
Agents that operate, analyze, and decide continuously. Fully transparent.
Batch AI's autonomous agents run 24/7, making targeting, campaign, and orchestration decisions without waiting for sign-off. But every action is documented, explained, and shared with your teams. That's the future role of CRM: setting goals, framing strategy, defining guardrails.
Your questions about Batch AI.
Everything you wanted to know about autonomy, control, and implementation.
Do my CRM teams stay in control?
Absolutely. Batch AI doesn't replace your teams — it amplifies them. With AI Assist and AI Predict, your experts stay in the driver's seat on every decision. Even with AI Decide, you set the objectives, constraints, and editorial guardrails. The AI executes and reports back.
Do you need technical skills to use Batch AI?
No. Batch AI integrates directly into the Batch interface your teams already know. Agents work in plain language. No learning curve, no extra tool, no lengthy onboarding.
Can the AI make bad decisions?
Batch AI Decide always operates within a framework defined by your teams: business objectives, pressure constraints, editorial rules. Every action is logged and explained. You can step in at any time.
How is this different from an in-house data scientist?
Batch AI Predict delivers predictive scores you can activate directly in your CRM — no data export, no complex integration. Time to production is immediate. 15 pre-validated predictive models, ready to use from day one.
Can I keep using my existing AI solution in parallel?
Yes. Batch AI Predict gives you 15 ready-to-use scores. Keep your existing recommendation model or best-send-time score and activate the others. You can even run them side by side in an A/B test.
How long does Batch AI deployment take?
Batch AI Assist is available immediately for all CEP users. Batch AI Predict requires a data configuration phase, typically 2 to 4 weeks. Batch AI Decide includes a dedicated onboarding program.
Let's discuss.
Schedule a demo with one of our CRM experts.
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