Archive

Starting today, I’m trying out a simpler (and faster) way of publishing: I’ll post the text version, and at the end I’ll also leave the audio version — raw, unedited — so you can hear exactly how the ideas came out when I first said them. Why the change? In short: time flies. Too often,...

Every time a new iPhone drops, the internet goes wild. “It’s the same as last year,” “Nothing new here,” “They just changed the number” — you hear these comments every single launch. And honestly, people aren’t completely wrong. But if you think about it, Apple’s strategy is pretty clear: they’re not trying to reinvent the...