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Paid advertising tips from the PPC experts
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Proving the Value of Paid Search With Incrementality Testing
Attribution has long been one of marketers’ greatest challenges, but incrementality testing offers a more sophisticated view of true paid search outcomes.
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Spotlight
Google Ads Target Bid Strategy Changes: What Changed in August 2026 and What to Do Now
Google Ads has changed how budget-limited campaigns optimise to Target CPA and ROAS. Here’s what changed, who’s affected and what advertisers should do now.
How to Build a Google Ads Daily Pacing Script
How GrowRoom built a Google Ads script that automates daily budget pacing across every client account, freeing up time for strategic thinking.
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Getting a Pipeline Number You Can Defend to Finance
Ask a B2B team what paid media added to pipeline last quarter, in dollars, and the room goes quiet. Here’s how to measure it and defend the number to finance.
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Why B2B Campaigns Built for One Buyer Keep Stalling
The average B2B deal now involves around ten buyers, and 40% stall on indecision, not a competitor. Here’s how to build campaigns that win the whole group.
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Black Friday 2026: A Uniquely High-Stakes Quarter
ChatGPT Ads, margin pressure, October launches and automation risk are leading to a perfect storm this Black Friday 2026. Here’s how PPC teams should respond.
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The Performance Max Brand Leak Audit: Measuring the Spend You Would Have Won Anyway
Performance Max often reports your best return because it is quietly buying your own brand. Here is the audit that sizes the leak, and the levers that plug it.
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