Attribution has long been one of marketers’ greatest challenges, but incrementality testing offers a more sophisticated view of true paid search outcomes.
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Google Ads Target Bid Strategy Changes: What Changed in August 2026 and What to Do Now
Google Ads has changed how budget-limited campaigns optimise to Target CPA and ROAS. Here’s what changed, who’s affected and what advertisers should do now.
How to Build a Google Ads Daily Pacing Script
How GrowRoom built a Google Ads script that automates daily budget pacing across every client account, freeing up time for strategic thinking.
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Getting a Pipeline Number You Can Defend to Finance
Ask a B2B team what paid media added to pipeline last quarter, in dollars, and the room goes quiet. Here's how to measure it and defend the number to finance.
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Why B2B Campaigns Built for One Buyer Keep Stalling
The average B2B deal now involves around ten buyers, and 40% stall on indecision, not a competitor. Here's how to build campaigns that win the whole group.
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Black Friday 2026: A Uniquely High-Stakes Quarter
ChatGPT Ads, margin pressure, October launches and automation risk are leading to a perfect storm this Black Friday 2026. Here's how PPC teams should respond.
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The Performance Max Brand Leak Audit: Measuring the Spend You Would Have Won Anyway
Performance Max often reports your best return because it is quietly buying your own brand. Here is the audit that sizes the leak, and the levers that plug it.
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Everything You Need to Know About Hero Conf US 2026
Our must-attend event for PPC and Paid Social professionals returns to San Diego on 15 and 16 September 2026. Here’s some of what you can expect to see at Hero Conf US 2026. Location We’re very excited to be hosting Hero Conf...
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We Tested Ads in ChatGPT: Here’s What the Channel Actually Does
ChatGPT advertising is live: blunt targeting, opaque pricing, thin measurement. Here's what our testing found about formats and cost before you spend a dollar.
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The Silver Lining of August 17: How Google’s Bidding Change Solves Budget Scaling Fluctuations
Google’s August 17 bidding change pulls budget-limited campaigns back to their set targets. Which campaigns are affected, and how to prepare before the date.
Reddit Is Where Search & Social Collide. Is Your Paid Strategy Ready for the Impact?
Reddit isn't just social or search marketing; it’s both. See why its audience and targeting options make it a paid media opportunity you can't ignore.
Winning in Demand Generation When Every Pound Must Work Harder
Learn how demand generation teams can make every $ work harder by shifting from vanity metrics to pipeline influence, buying committees and attribution.
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