HaH! That’s a Brand Name
In our unwritten agreement, I was responsible for the external relations of our HaH! chili products. I created the logo, designed the labels, developed the website, and, of course, promoted the products on social media. My partner, on the other hand, was responsible for making the products from scratch.
This season, she delegated much of the production to me. I must admit, I found the process of making hot sauce to be quite intensive—and literally tear-jerking. It certainly made me appreciate her efforts much more. Furthermore, I felt bad that I hadn’t gotten involved in production earlier. Then again, if I had, I wouldn’t have created the products.
I am starting to get used to the fumes, but they were powerful even from just washing the peppers. Cooking the peppers intensified the fumes even more; my eyes were watering and my whole body smelled like hot peppers. Grinding and filtering them was a tedious but essential process, and the whole batch needed to be cooked once more before bottling.
Seeing the final product was worth all the effort—the beautiful color of the sauce paired with the simple typographic label, topped off with a red seal that makes it look official. Of course, HaH! chili sauce is extraordinary and enhances any dish. I stand behind it. I guarantee it.