A4MT designs and implements market engagement and change programmes for its clients. These programmes are demand-based: they foster a desire for behavioral change in stakeholders and drive the adoption of new best practices, both individually and collectively. The goal is to make the low-carbon transition into a new standard that is desired and accepted by as many people as possible.
For a successful low-carbon transition in our society, both businesses and individual citizens must change their practices and habits. This is the lever we want to act on.
We create programmes that embed a shared goal and a collective vision, that show the way forward and that transform our practices, while staying grounded in operational realities.
We share data, feedback and best practices from previously implemented programmes, in order to keep improving our ways of working.
Steven Nadel and Howard Geller,
“Market Transformation Strategies to promote End-use Energy Efficiency”.
