How can we design effective engagement programmes? By starting from the bottom-up to make everyone a stakeholder of change. Thatâs the principle of the Collective Impact Initiative: engaging different stakeholders (in a company, an industry segment, a market, etc.) in a truly operational and shared action program, by adopting a structured form of collaboration.
This innovative approach is founded on 5 interdisciplinary pillars:
As the support structure, A4MT orchestrates
all the other pillars with stakeholders, thanks to:
A dedicated team, led by an experienced program leader specialized in change management and supported by people with specific profiles (scientists, technicians, communicators, etc.) depending on the program field
Broad and extensive knowledge of both technical and economic aspects, which provides a detailed understanding of the stakes and specificities of each program
Real know-how in implementing programmes in all respects: strategic, technical, logistic, psychological and communication
An ability to reach decision-makers at higher levels (business organizations, government agencies, legislators, etc.): creation of a national charter for an industry, brainstorming on regulations and standards, etc.
CUBE Competition is an annual energy-efficiency contest for non-residential buildings. This program takes a bottom-up approach to raise awareness among employees in participating buildings about energy transition issues, by encouraging them to change their practices in a fun way. This foot in the door can generate sustainable results:
on average over 1 year for participating buildings.
involved in France alone since the creation of the competition.
continue their efforts towards the energy and ecological transition after the competition.
