Digital Agency ADS group: Full-Cycle Marketing & Web Development in Ukraine and Europe

The only thing that an agency can guarantee for sure is that it will fulfill its obligations on time and with the highest quality. A bluff is a statement like:

• the result is guaranteed;
• we guarantee to bring you to the TOP-3, 5, 10;
• financial success is guaranteed.

Even if a specialist does everything within the framework of Google or Yandex recommendations, this will not guarantee that you will definitely get to high positions in search results. There is no ideal standard that a website optimizer should strive for in order to guarantee high traffic and conversion.
We regret to say that no one knows exactly what criteria search engines use to evaluate websites, how the algorithm selects one site and rejects another.
SEOs rely on their experience, their own and their colleagues’ assumptions about how algorithms work. And if we take into account that search engines are inherently fickle and that tomorrow the algorithm may drastically change its guidelines, we will unfortunately come to a disappointing conclusion: promises of the highest results in the near future are just that – empty.

You shouldn’t be moved to the core by verbal assurances such as “we will bring your site to the top 3”, “we will increase targeted traffic by N%”, and the like. Assert your right to read the content of the document before signing it. It will be too late to tear your hair out later.

The document should include the following items:

• the keys that will be used to promote the resource;
• your right to make changes and their specific description;
• what you will receive as a result of cooperation;
• what work will be carried out (the full list is prescribed in the additional agreement);
• the timeframe for the agency to fulfill its obligations.

This includes all the preliminary work aimed at achieving the expected result;

under what conditions you can terminate the contract early.

Be sure to ask for a description of how you will be able to control the activities of the hired web studio. Website promotion in search results is controlled by monitoring results. It is conducted weekly and daily, and you should have access to it. This will allow you to really evaluate how effectively the promotion is going.

Remember – 40 hours = a week
But – No one writes code for eight hours in a row
Recently, the software development company Retool conducted a survey among 600 programmers of different levels. The main task was to study what IT professionals do at work. It turned out that, on average, programmers spend ten hours a week on “deep work” – directly writing code. Seniors said they would like to spend less time recruiting and interviewing potential employees. Juniors – on manual testing and writing tests in general.

A standard working week is 40 hours per week. Purely mathematically, even if we add to ten the additional time that IT people spend on administrative issues and calls, it will hardly reach forty.
Insist on using time tracking.

Specialists will be ready to announce the price only after a detailed review of the requirements (or after drawing up the terms of reference). If the price is announced immediately after your “I need a website”, it is a signal that the contractor has not delved into the essence of the project and your task. This may indicate that the contractor is incompetent.
Once the project is underway, the contractor will realize that he has underestimated the scope and time required for the project.
This will be a reason to ask for an additional budget.
Since forecasts are not made beyond tomorrow, the situation will repeat itself repeatedly.

Incompetence is the main problem, consisting of a whole set of

• problems with planning deadlines,
• work on several projects by the same team,
• the lack of a clear process of interaction,
• inefficient allocation of resources and team members,
• disparate tools and insufficient flexibility to make adjustments