Driving Revenue Growth with AI

Basis AI

AI-Powered Planning & Optimization Tools

Customizable solutions for your unique needs.

Work Faster

Make Informed Planning Decisions

Market Trends:

Facilitate research and accelerate media planning by providing performance and spend analysis of 290,000+ line items to guide digital strategy.

Forecasting:

Accurately understand your campaigns' reach based on DSP inventory to determine the maximum number of impressions available before building campaigns.

Work Smarter

Maximize Campaign Performance

SmartBid:

Achieve better campaign outcomes by leveraging machine learning and a unique algorithm based on the KPI set.

Group Budget Optimization (GBO):

Reduce manual optimization and automatically shift budget to the highest-performing tactic, increasing time savings and improving performance.

Bid Shading:

Maximize your budget and increase ROI through optimized bidding, winning more impressions at reduced cost.

Work Faster

Make Informed Planning Decisions

Market Trends:

Facilitate research and accelerate media planning by providing performance and spend analysis of 290,000+ line items to guide digital strategy.

Forecasting:

Accurately understand your campaigns' reach based on DSP inventory to determine the maximum number of impressions available before building campaigns.

Work Smarter

Maximize Campaign Performance

SmartBid:

Achieve better campaign outcomes by leveraging machine learning and a unique algorithm based on the KPI set.

Group Budget Optimization (GBO):

Reduce manual optimization and automatically shift budget to the highest-performing tactic, increasing time savings and improving performance.

Bid Shading:

Maximize your budget and increase ROI through optimized bidding, winning more impressions at reduced cost.

Basis AI Delivers More Conversions

See how a commercial services company improved its dynamic retargeting performance by transitioning away from manual budget updates to an AI-based optimization and by automating the identification of its strongest audience segments, resulting in a 133% increase in ROAS.