Professional Package
Best for organizations with large, more complicated websites. This option includes extra services such as a site audit online card sorting exercise, usability testing and SEO research.
What's Included
Custom Design & Build
Professional packages include custom visual design and development. Your designer will discuss your branding and preferred aesthetic and come up with a great design that is easy for users to interact with. The site will be built with both site visitors and content managers in mind, ensuring that you will have full control over the design of your site well into the future. Includes 3 rounds of revisions.
20 Pages Designed & Optimized
We will design and build 20 pages for you. The pages will be optimized for search engines and will become templates for you to use to easily populate the rest of your pages on your own. We can also do more pages for you at an hourly rate.
Site Audit
We will crawl your current site and create a spreadsheet of the site content. Then we'll work together to determine what pages need to be deleted, combined, and renamed.
Card Sort & Audience Survey
Your strategist will set up an online survey to gather feedback about how the website should be organized. The exercise takes the list of pages from the Content Review and asks users to sort them into groups. The designer will then analyze the data and see what patterns emerge that will then inform how the site should be structured.
Usability Testing
An online usability test will be set up to help validate design and content decisions. The usability test can consist of click tests, navigation tests and design questions. The designer will present and analyze the results and suggest revisions based on the results.
Strategy Recommendations
You will work one on one with an expert content strategist and designer to discuss your goals and desires for the website. The discussion will include any challenges you are having that they would like the website to help address, who your audience is, what you're trying to accomplish, messaging, and more.
Site Map
Based on your goals, your audience, your content needs, and industry best-practices, your strategist will put together a recommended site map. A site map defines the architecture and organization of your pages.
User Experience Recommendations
You will work with your strategist to identify audience needs, click paths and user tasks with a focus on creating intuitive, streamlined layouts that drive engagement.
Wireframes
Your strategist and designer will present wireframes to show the proposed page content and hierarchy. A wireframe helps ensure we are aligned in our vision for the strategy and structure of the page content before we add design.
SEO Best Practice Recommendations
Your strategist will provide best practice recommendations for content, keywords, on-page optimization, technical SEO and more.
SEO Research + Keyword Guidance
An SEO expert will research how your site is performing and what opportunities exist to increase traffic. We will research keywords that will bring quality visitors to the website and guide you on how to move those visitors along the appropriate conversion path.
Advanced Features
Choose up to 6 BBWP add-ons to enhance your nonprofit website's overall user experience, accessibility, SEO and more. View options
All the Built-In Features
- Discovery Session
- Drag and Drop Page Builder
- 60+ Content Modules
- Blog
- Calendar
- Forms
- Information Management: pages, users, media, navigation menus, redirects and more
- SEO Tools
- Google Analytics & Tag Manager integration
- Responsive, Mobile-friendly Design
- On-demand Training via Blackbaud University
- 1:1 Training Sessions
- Blackbaud Support
- Project Management
- Azure Private Cloud Hosting
- PCI Compliant
- SSL Certificate
- Security, Performance and WordPress Plugin Updates
